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Thomas Story & Son LLC

CIK:0001505207
Investment Adviser
$309M AUM
51 holdings
Plymouth, IN, United States
Founded:2008
2 employees
Latest filing:Sep 30, 2025

Thomas Story & Son LLC is a boutique investment advisory and wealth management firm headquartered in Plymouth, Indiana. Founded in 2008 by Thomas H. Story, the firm offers customized investment management and portfolio construction services, primarily for individuals and families, with a focus on asset protection, personalized client service, and long-term wealth building. The team consists of a small group of experienced professionals and serves approximately 159 clients.

Investment Strategy

Thomas Story & Son LLC employs a long-term, bottoms-up investment approach geared toward maximizing returns with minimal fundamental risk. Their strategy emphasizes customized portfolio management, utilizing a broad range of investments based on in-house research and deep knowledge of equities across all market classes and industries. The firm prioritizes aligning client portfolios with individual financial goals and objectives, offering diligent communication, prudent asset allocation, and rigorous record keeping to preserve client privacy and protect assets. They invest alongside clients, ensuring their interests remain aligned, and maintain a disciplined focus on risk management and sound judgment.

Latest 13F Filing Activity

Thomas Story & Son LLC filed their most recent 13F report on Sep 30, 2025 disclosing 51 equity positions with a total 13F market value of $272M. The fund increased holdings in Alphabet Inc. Cap STK CL A, Apple Inc. Com, Oreilly Automotive Inc. Com among other positions. Thomas Story & Son LLC reduced exposure to Cognex Corp. Com, Accenture PLC Ireland SHS Class A, Costco WHSL Corp. New Com among others.

Top Buys
G
GOOGLALPHABET INC CAP STK CL A
+$2.8M
A
AAPLAPPLE INC COM
+$2.3M
O
ORLYOREILLY AUTOMOTIVE INC COM
+$2.2M
M
MRKMERCK & CO INC COM
+$2.1M
J
JNJJOHNSON & JOHNSON COM
+$2.1M
Top Sells
C
CGNXCOGNEX CORP COM
-$4.8M
A
ACNACCENTURE PLC IRELAND SHS CLASS A
-$1.8M
C
COSTCOSTCO WHSL CORP NEW COM
-$1.6M
F
FIFISERV INC COM
-$1.6M
V
VVISA INC COM CL A
-$1.2M

Top Holdings

V
VVISA INC COM CL A
+6.2%$16.9M
C
COSTCOSTCO WHSL CORP NEW COM
+6.0%$16.3M
W
WSMWILLIAMS SONOMA INC COM
+5.7%$15.4M
T
TSCOTRACTOR SUPPLY CO COM
+5.6%$15.2M
O
ORLYOREILLY AUTOMOTIVE INC COM
+5.6%$15.1M

Equity Positions (51)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
V
VISA INC COM CL A6.20%$16.9M49,378$55.34$341.38-$1.2M
COSTCO WHSL CORP NEW COM6.00%$16.3M17,625$212.92$925.63-$1.6M
WILLIAMS SONOMA INC COM5.66%$15.4M78,792$30.27$195.45+$867.5K
TRACTOR SUPPLY CO COM5.58%$15.2M266,834$45.45$56.87+$751.5K
OREILLY AUTOMOTIVE INC COM5.55%$15.1M140,120$93.40$107.81+$2.2M

Industry Allocation

SERVICES-BUSINESS SERVICES, NEC
+11.6%
PHARMACEUTICAL PREPARATIONS
+10.8%
RETAIL-BUILDING MATERIALS, HARDWARE, GARDEN SUPPLY
+8.5%
RETAIL-VARIETY STORES
+6.0%
RETAIL-HOME FURNITURE, FURNISHINGS & EQUIPMENT STORES
+5.7%