United Capital Financial Advisers, LLC
United Capital Financial Advisers, LLC is a registered investment advisory firm headquartered in Irving, Texas. The firm, founded in 2005, serves a broad national client base with comprehensive wealth management services including financial planning, investment management, and related advisory solutions. In 2023, it was acquired by Creative Planning and revived as an independent entity, and now has approximately 125 advisors across 50 offices in 25 states. United Capital also offers technology and consulting solutions for independent advisors. As of late 2023, the firm manages roughly $20 billion in assets and employs around 300 professionals, catering to individuals, families, businesses, and associations.
Investment Strategy
United Capital delivers personalized financial planning and investment management, integrating a client’s financial goals, risk profile, estate needs, and broader life objectives. The firm offers access to a wide range of investment solutions including model portfolios, separately managed accounts, and custom allocations, leveraging both proprietary tools and a comprehensive platform provided by Creative Planning. Advisors emphasize holistic wealth management, combining tax planning, estate strategy, business advice, and insurance reviews. Investment models may incorporate traditional, alternative, and passive vehicles, aiming for diversified, goal-oriented asset allocations tailored to clients' unique situations.
Latest 13F Filing Activity
United Capital Financial Advisers, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 1,074 equity positions and 9 options positions with a total 13F market value of $12B. The fund increased holdings in Microsoft Corporation, Nvidia Corporation, Ishares Core Msci Emerging Markets Etf among other positions. United Capital Financial Advisers, LLC reduced exposure to Vanguard Short-term Bond Etf, Ishares Msci Emerging Markets Ex China Etf, Ishares Core Total Usd Bond Market Etf among others.
Top Holdings
Equity Positions (1,074)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
V VOO | VANGUARD S&P 500 ETF | 7.22% | $894.9M | 1,575,401 | $362.00 | $568.03 | +$49.2M |
I IVV | ISHARES CORE S&P 500 ETF | 4.29% | $531.6M | 856,197 | $317.17 | $620.90 | -$21.8M |
I IEFA | ISHARES CORE MSCI EAFE ETF | 3.28% | $406.7M | 4,871,864 | $62.32 | $83.48 | +$47.6M |
B BSV | VANGUARD SHORT-TERM BOND ETF | 2.79% | $345.7M | 4,392,617 | $75.43 | $78.70 | -$39.3M |
M MSFT | MICROSOFT CORPORATION | 2.65% | $328.1M | 659,548 | $113.83 | $497.41 | +$83.9M |
Options Positions (9)
| Ticker | Security | Action | Type | Notional Value | Contracts | Underlying Price | Premium Paid | Change (Contracts) | Change (Value) |
|---|---|---|---|---|---|---|---|---|---|
S SPY | SPDR S&P 500 ETF TRUST | Bought | Put | $19.8M | 320 | $617.85 | $567.28 | +8 | +$2.3M |
K KRE | SPDR S&P REGIONAL BANKING ETF | Sold | Put | $3.1M | 528 | $59.39 | $60.35 | -79 | -$315.0K |
S SPY | SPDR S&P 500 ETF TRUST | — | Call | $2.3M | 37 | $617.85 | $569.81 | 0 | +$216.3K |
A AAPL | APPLE INC. | Bought | Put | $1.7M | 85 | $205.17 | $223.65 | +28 | +$477.8K |
| BERKSHIRE HATHAWAY INC. CLASS B | — | Put | $1.3M | 26 | $485.77 | $460.17 | 0 | -$121.7K |
Industry Allocation
Investment Team (10)
| Name | Role | Location | |
|---|---|---|---|
 | Sr Research Analyst | Seattle, WA , United States | |
 | Senior Analyst | Dallas, TX , United States | |
 | Chief Investment Officer | Kansas City, MO , United States | |
J Jennifer Dang | Analyst | United States | |
A Ashley Heineman | Associate | Plano, TX , United States | |
 | Senior Trader | TX , United States | |
N Nick Dumitru | Portfolio Analyst | Dallas, TX , United States | |
 | Analyst | TX , United States | |
R Regina Odel | Trader | Denver, CO , United States | |
 | Operations Specialist | Roanoke, TX , United States |
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