Willner & Heller, LLC
Willner & Heller, LLC is a specialized wealth management and Registered Investment Advisor (RIA) firm headquartered in Encino, California. Founded in 2003 by Matthew D. Heller and Kenneth Willner, the firm constructs and manages customized investment portfolios for high net worth individuals, small businesses, families, corporations, non-profits, and foundations. Willner & Heller employs a team of experienced advisors and support staff with expertise in both investment management and tax planning, leveraging their affiliation with Willner & Ornedo Accountancy. The firm is known for its fiduciary, personalized, and tax-efficient approach intended to optimize wealth accumulation while minimizing risk and liability. Employee count is typically under 10 due to the firm's boutique focus.
Investment Strategy
Willner & Heller, LLC creates and manages customized, client-specific portfolios for individuals and small businesses, using global diversification strategies and rigorous risk management techniques. The firm invests in stocks, bonds, mutual funds, and ETFs, refraining from pre-made models or proprietary products. All investment decisions incorporate extensive research, asset allocation, and a disciplined approach to risk control and tax-efficiency, drawing on in-house CPA expertise to ensure maximal after-tax returns. The focus is on achieving alpha while minimizing systemic market risk, employing hands-on portfolio monitoring and adjustment.
Top Holdings
Equity Positions (160)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
N NVDA | NVIDIA CORPORATION | 5.72% | $7.5M | 39,930 | $49.94 | $186.58 | +$954.0K |
A AAPL | APPLE INC | 3.80% | $4.9M | 19,429 | $193.00 | $254.63 | +$895.4K |
I IWF | ISHARES TR | 3.45% | $4.5M | 9,580 | $305.92 | $468.41 | +$394.5K |
M MSFT | MICROSOFT CORP | 3.43% | $4.5M | 8,625 | $383.85 | $517.95 | +$274.1K |
R RDVY | FIRST TR EXCHANGE TRADED FD | 3.05% | $4.0M | 58,995 | $53.94 | $67.26 | +$386.5K |