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AppLovin Corporation (APP) operates at the intersection of the advertising ecosystem and mobile gaming, providing software and AI-powered solutions to help businesses grow their global audience and monetize their content. The company offers end-to-end software and AI-powered solutions for marketing, monetization, and audience growth. AppLovin sells tools for advertisers to optimize marketing spend and maximize monetization, as well as a portfolio of free-to-play mobile games.
- Software Platform - Provides tools for advertisers to optimize marketing spend and maximize monetization, helping advertisers discover and engage the right users while optimizing return on marketing spend.
- Apps - Operates a portfolio of over 200 free-to-play mobile games across five genres, generating revenue through in-app purchases (IAPs) and in-app advertising (IAA).
| Name | Position | External Roles | Short Bio | Start Date |
|---|---|---|---|---|
Adam Foroughi ExecutiveBoard | CEO and Chairperson | None | Co-founder of AppLovin, serving as CEO since December 2011 and Chairperson since March 2021. Holds a B.A. in Business Administration from UC Berkeley. | December 2011 |
Matthew Stumpf Executive | CFO | None | Joined AppLovin in February 2020 as Senior Director of FP&A, promoted to CFO in January 2024. Holds a B.A. in Business Management Economics from UC Santa Cruz. | January 2024 |
Vasily Shikin Executive | CTO | None | Joined AppLovin in January 2012, promoted to CTO in January 2020. Holds a Master’s degree in Mathematics from Saint-Petersburg State University. | January 2020 |
Victoria Valenzuela Executive | Chief Legal Officer | None | Joined AppLovin in May 2020 after its acquisition of Machine Zone, where she was also Chief Legal Officer. Holds a B.A. in Political Science from CSU Fullerton and a J.D. from Stanford Law School. | May 2020 |
Alyssa Harvey Dawson Board | Independent Director | Chief Legal Officer at HubSpot; Board Member at Make-A-Wish Connecticut and BSA | Member of AppLovin's Board since November 2021. Extensive legal experience in corporate governance, compliance, and data privacy. Holds a B.A. from Michigan State University and a J.D. from Georgetown University Law Center. | November 2021 |
Barbara Messing Board | Independent Director | Board Member at Vacasa | Joined AppLovin's Board in March 2024. Former Chief Marketing Officer at Roblox, Walmart, and TripAdvisor. Holds a B.A. from Northwestern University and a J.D. from Stanford Law School. | March 2024 |
Craig Billings Board | Lead Independent Director | CEO and Board Member at Wynn Resorts; Non-Executive Director at Wynn Macau | Member of AppLovin's Board since December 2020. CEO of Wynn Resorts since February 2022. Holds a B.S. in Business Administration from UNLV and an MBA from Columbia Business School. | December 2020 |
Eduardo Vivas Board | Independent Director | CEO of Curated; Board Member at Flip Shop | Member of AppLovin's Board since August 2018. CEO of Curated since 2017 and Board Member at Flip Shop. | August 2018 |
Edward Oberwager Board | Independent Director | Partner at KKR; Board Member at private companies | Member of AppLovin's Board since November 2019. Partner in Private Equity at KKR since 2008. | November 2019 |
Margaret Georgiadis Board | Independent Director | CEO of Montai Health; CEO-Partner at Flagship Pioneering; Board Member at McDonald’s | Member of AppLovin's Board since January 2021. Former CEO of Mattel and Ancestry.com. Holds an A.B. from Harvard College and an MBA from Harvard Business School. | January 2021 |
Todd Morgenfeld Board | Independent Director | Board Member at Urban Outfitters | Joined AppLovin's Board in September 2023. Former CFO of Pinterest and Twitter. Holds a B.S. from West Point and an MBA from Stanford University. | September 2023 |
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Given that your e-commerce solution is still in pilot and scaling it to a material financial impact requires substantial growth , what specific strategies and resource allocations are you implementing to accelerate its ramp-up, and how confident are you in overcoming the challenges to make it a significant contributor in 2025 ?
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With your reliance on Google Cloud and the need to invest ahead in infrastructure, especially GPUs for your AI models , how do you plan to manage potential risks associated with supply constraints or cost escalations in cloud services, and what contingency plans are in place to ensure your technology advancements are not hindered?
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You mentioned that your growth in the gaming sector cannot be attributed to market share gains, suggesting that you're creating a bigger market ; can you elaborate on how sustainable this growth is in the long term, particularly as the gaming market matures, and what makes you confident that this expansion isn't just a short-term phenomenon?
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As you expand into non-gaming supply and consider licensing AXON technology , how do you address the competitive landscape where other platforms might have established positions, and what differentiates your approach to supply expansion and AI licensing to ensure you can capture meaningful market share outside of mobile gaming?
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Despite substantial stock price appreciation, you continue to authorize significant share repurchases ; how do you justify this capital allocation strategy given potential opportunities for organic growth or M&A, and at what point does the valuation impact your decision to prioritize buybacks over other investments?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
This company is mentioned as a competitor in the advertising ecosystem and mobile gaming, providing ad networks and platforms, and is also a partner and client of the company. | |
This company competes in the advertising ecosystem and mobile gaming, offering ad networks and platforms, and is also a partner and client of the company. | |
This company is identified as a competitor in the advertising ecosystem, particularly in mobile apps and gaming, and has introduced its own games platform. | |
This company provides developer tools and competes in the advertising ecosystem. It is also a partner and client, with the company's studios using its development kits. | |
This company is a competitor in the gaming ecosystem, developing online and mobile games, and is also a partner and client. | |
Tencent | This company is a competitor in the gaming ecosystem, developing online and mobile games, and is also a partner and client. |
This company competes in the gaming ecosystem, developing online and mobile games, and is also a partner and client. | |
This company is mentioned as a competitor in mobile apps and gaming, with significant online presence and potential new offerings. | |
This company is noted as a competitor in mobile apps and gaming, with significant online presence and potential new offerings. | |
This company is identified as a competitor in mobile apps and gaming, with significant online presence and potential new offerings. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Wurl, Inc. | 2022 | The acquisition was completed in April 2022 for approximately $378.2–$379.0 million, structured with cash, 2,579,692 shares of AppLovin’s Class A common stock, and a deferred payment due 18 months after closing. It was aimed at expanding AppLovin’s presence in the Connected TV market and included a multi-year performance-based incentive plan for key Wurl employees. |
MoPub | 2022 | Completed on January 1, 2022, the MoPub acquisition was executed for approximately $1.03 billion in cash as a business combination. The deal included a preliminary purchase price allocation to goodwill and intangibles (e.g., advertiser and publisher relationships) and was intended to integrate MoPub’s features into AppLovin’s MAX in-app mediation platform, supported by a transitional services agreement. |
Adjust GmbH | 2021 | Finalized on April 20, 2021, the Adjust GmbH acquisition was valued at roughly $980 million and involved a mix of cash, convertible securities, a cash holdback, and potential debt assumption. This strategic purchase enhanced AppLovin’s software portfolio by incorporating Adjust’s mobile app attribution, measurement, and analytics capabilities. |
Recent developments and announcements about APP.
Earnings
New Earnings (Q4 2024)
·Feb 13, 2025, 12:24 AMView full earnings summary →AppLovin’s Q4 reveals AI-driven gains and an e-commerce push that could boost 2025 revenue by 20% from baseline. Even in slower quarters, adoption is climbing. While management flags some unpredictability, they expect a material e-commerce contribution by 2025.
8-K Filings
8-K Filing
·Feb 28, 2025, 10:31 PMOther EventsView full 8-K filing →On Feb 28, 2025, the board modified its repurchase program by making $500M immediately available while keeping total capacity at $1.772B. Future repurchase limits will be set based on free cash flow from the preceding quarter.