Snap Inc. is a technology company that focuses on developing innovative communication and entertainment platforms. The company primarily operates Snapchat, a multimedia messaging app, and generates revenue through advertising, subscriptions, and hardware sales. Snap Inc. is known for its emphasis on augmented reality (AR) and creative tools that enhance user engagement and interaction.
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Advertising Products - Generates revenue through Snap Ads and AR Ads, which are integrated into the Snapchat platform. These ads may involve revenue-sharing arrangements with content partners and represent the primary source of the company's revenue.
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Subscriptions - Offers subscription services to users, contributing additional revenue streams. Specific details on the subscription offerings are not provided.
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Hardware Products - Sells hardware products, with revenue reported net of allowances for returns. The specific hardware offerings are not detailed in the documents.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Evan Spiegel ExecutiveBoard | Chief Executive Officer | Board Member at KKR & Co. Inc. | Co-founder of Snap Inc., CEO since May 2012, led Snap through its IPO and innovations like AR features and Spectacles. Holds a B.S. in Engineering – Product Design from Stanford University. | View Report → |
Robert Murphy ExecutiveBoard | Chief Technology Officer | Board Member at KKR & Co. Inc. | Co-founder of Snap Inc., CTO since May 2012, pivotal in Snap's technological advancements. Holds a B.S. in Mathematical and Computational Science from Stanford University. | |
Derek Andersen Executive | Chief Financial Officer | None | CFO of Snap Inc. since at least April 2023, oversees financial operations. No external roles listed in documents. | |
Eric Young Executive | SVP of Engineering | None | SVP of Engineering since June 2023, previously VP of Engineering at Google and held roles at Amazon. Holds a B.S. from Vanderbilt University and an M.B.A. from Wharton. | |
Michael O’Sullivan Executive | General Counsel | None | General Counsel since July 2017, previously a lawyer at Munger, Tolles & Olson LLP. Holds a J.D. from USC Gould School of Law and a B.A. from the University of Pennsylvania. | |
Rebecca Morrow Executive | Chief Accounting Officer | None | CAO since September 2019, oversees accounting operations and financial reporting. Previously held roles at GoDaddy and Deloitte. Holds a B.S. in Business and Accounting and a Master of Accountancy. | |
Fidel Vargas Board | Board Member | CEO of Hispanic Scholarship Fund; Member of President’s Commission on White House Fellowships | Board member since July 2021. Former mayor of Baldwin Park, CA, and partner at Centinela Capital Partners. Holds an M.B.A. and an A.B. in Social Studies from Harvard University. | |
Jim Lanzone Board | Board Member | CEO and Board Member at Yahoo Inc. | Board member since September 2024. Former CEO of Tinder and CBS Interactive. Holds a JD/MBA from Emory University and a B.A. from UCLA. | |
Joanna Coles Board | Board Member | Board Member at Sonos, WE NYC, and Fallen Journalists Memorial Foundation | Board member since December 2015. Former Chief Content Officer at Hearst Magazines and Editor-in-Chief of Cosmopolitan. Holds a B.A. in English and American Literature from the University of East Anglia. | |
Kelly Coffey Board | Board Member | CEO of City National Entertainment | Board member since May 2020. Former CEO of City National Bank. Holds an M.B.A. from Wharton and a B.A. in Economics from Stanford University. | |
Liz Jenkins Board | Board Member | Chief Business Officer at NBCUniversal Entertainment and Studios Group; Chair of the Board at GLAAD | Board member since December 2020. Former COO and CFO at Hello Sunshine. Holds an M.B.A. from Wharton and a B.A. in Economics from Stanford University. | |
Michael Lynton Board | Chairperson of the Board | Board Member at Ares Management, Warner Music Group, Schrödinger, and The Boston Beer Company | Chairperson of Snap's board since September 2016, member since April 2013. Former CEO of Sony Entertainment. Holds a B.A. from Harvard College and an M.B.A. from Harvard Business School. | |
Patrick Spence Board | Board Member | Board Member at Sonos, Inc. | Board member since September 2023. Former CEO of Sonos and senior executive at BlackBerry. Holds a B.A. in Business Administration from the Ivey Business School. | |
Poppy Thorpe Board | Board Member | CEO of a marketing and strategy consultancy | Board member since August 2018. Extensive experience in digital and technology companies and advertising. | |
Scott D. Miller Board | Board Member | CEO of Council Advisors; Founder and Chairman of G100 Network and SSA & Company | Board member since October 2016. Extensive leadership experience in advisory and corporate governance roles. |
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Despite active advertisers more than doubling year-over-year in Q2 , Direct Response advertising revenue increased only 16% year-over-year ; why isn't this growth accelerating faster, and what challenges are preventing DR revenue from scaling more significantly?
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Brand-oriented advertising revenue declined 1% year-over-year, impacted by weak demand from certain consumer discretionary verticals like retail, technology, and entertainment ; what specific strategies are you implementing to address this decline and stimulate growth in these key verticals?
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Changes to the content experience in North America were disruptive, leading to mixed results on time spent with content, which declined by just under 2% year-over-year ; can you elaborate on what caused these disruptions and how you plan to mitigate negative impacts on user engagement as you integrate Stories and Spotlight?
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Adjusted cost of revenue was $586 million in Q2, up 19% year-over-year due to infrastructure costs from ML and AI investments ; how do you plan to optimize these costs to improve adjusted gross margin, which decreased slightly to 53% in Q2 , while maintaining necessary investments in technology?
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North America daily active users were 100 million, down by less than 1% year-over-year but up quarter-over-quarter ; what initiatives are you undertaking to reinvigorate user growth in this critical market, and how confident are you in your ability to reverse this trend?
Research analysts who have asked questions during Snap earnings calls.
Mark Shmulik
Bernstein
6 questions for SNAP
Richard Greenfield
LightShed Partners
6 questions for SNAP
Daniel Salmon
New Street Research
5 questions for SNAP
Ross Sandler
Barclays
5 questions for SNAP
Justin Post
Bank of America Corporation
4 questions for SNAP
Benjamin Black
Deutsche Bank AG
3 questions for SNAP
Kenneth Gawrelski
Wells Fargo & Company
3 questions for SNAP
Mark Mahaney
Evercore ISI
3 questions for SNAP
Shweta Khajuria
Wolfe Research, LLC
3 questions for SNAP
Douglas Anmuth
JPMorgan Chase & Co.
2 questions for SNAP
Eric Sheridan
Goldman Sachs
2 questions for SNAP
James Heaney
Jefferies
2 questions for SNAP
Deepak Mathivanan
Cantor Fitzgerald
1 question for SNAP
Michael Morris
Guggenheim Securities
1 question for SNAP
Thomas Champion
Piper Sandler
1 question for SNAP
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Multiple companies | 2022 | Deal Value and Structure: The total purchase consideration was $120.5 million, comprising $17.7 million in cash, $44.0 million in shares of Class A common stock, and $58.8 million in other liabilities. Strategic Rationale and Assets: The acquisitions were intended to improve Snap’s platform by leveraging expected synergies, with $69.3 million allocated to goodwill and the balance to identifiable intangible assets, of which $101.7 million is tax deductible. |
Recent press releases and 8-K filings for SNAP.
- Snap Inc. has entered a $400 million deal with Perplexity AI to integrate its conversational AI search engine into Snapchat's chat interface by early 2026, with revenue recognition for Snap starting in 2026.
- This partnership aims to enhance Snapchat's AI capabilities, complementing its existing My AI chatbot, and provides Perplexity access to Snapchat's nearly 1 billion monthly users.
- Snapchat's daily active users (DAUs) reached 477 million globally by Q3 2025, an 8% increase, though a decline is expected in Q4 due to age verification and regulatory challenges.
- Snap CEO Evan Spiegel also indicated plans to spin off its next-generation AR glasses, "Specs," into a wholly owned subsidiary to explore partnerships with hardware manufacturers.
- Snap Inc. reported Q3 2025 revenue of $1.51 billion, a 10% year-over-year increase, with adjusted EBITDA of $182 million and $93 million in free cash flow.
- The company's net loss was reduced by over 30% year-over-year to $104 million.
- Daily Active Users (DAU) grew 8% year-over-year to 477 million, and Monthly Active Users (MAU) increased 7% year-over-year to 943 million.
- "Other revenue," primarily from Snapchat+ subscriptions, increased 54% year-over-year to $190 million, with subscribers approaching 17 million.
- Snap expects Q4 2025 revenue between $1.68 billion and $1.71 billion, implying 8%-10% year-over-year growth, but anticipates a potential decline in overall DAU due to internal monetization initiatives and external regulatory factors.
- Snap Inc. reported Q3 2025 revenue of $1.51 billion, marking a 10% year-over-year increase, driven by improved advertising demand and a 54% year-over-year increase in other revenue to $190 million.
- The company's community reached 477 million daily active users (DAU), an 8% year-over-year increase, and 943 million monthly active users (MAU), up 7% year-over-year.
- Snap delivered $182 million in adjusted EBITDA and $93 million in free cash flow in Q3 2025, while reducing its net loss by more than 30% year-over-year to $104 million.
- For Q4 2025, Snap provided revenue guidance between $1.68 billion and $1.71 billion, implying 8% to 10% year-over-year growth, and adjusted EBITDA guidance between $280 million and $310 million.
- A new $500 million share repurchase program was authorized, and a partnership with Perplexity AI is expected to contribute $400 million in revenue over one year starting in 2026.
- Snap Inc. reported Q3 2025 revenue of $1.51 billion, marking a 10% year-over-year increase, with daily active users reaching 477 million, up 8% year-over-year.
- The company delivered $182 million in adjusted EBITDA and $93 million in free cash flow in Q3 2025, while reducing its net loss by over 30% year-over-year to $104 million.
- Revenue growth was driven by improved advertising demand, particularly in direct response, and a 54% year-over-year increase in other revenue to $190 million, largely from Snapchat+ subscribers approaching 17 million.
- For Q4 2025, revenue is projected to be between $1.68 billion and $1.71 billion, representing 8%-10% year-over-year growth, and adjusted EBITDA is estimated at $280 million to $310 million.
- A new $500 million share repurchase program was authorized, and a partnership with Perplexity AI is expected to generate $400 million in revenue for Snap starting in 2026.
- Snap Inc. reported revenue of $1,507 million for Q3 2025, marking a 10% increase year-over-year.
- The company's net loss improved to $104 million in Q3 2025, a 32% year-over-year improvement, and Adjusted EBITDA rose to $182 million.
- Daily Active Users (DAU) reached 477 million, an 8% year-over-year increase, and Monthly Active Users (MAU) grew to 943 million, up 7% year-over-year in Q3 2025.
- Operating cash flow was $146 million and Free Cash Flow was $93 million in Q3 2025.
- "Other Revenue," primarily from Snapchat+ subscriptions, increased 54% year-over-year to $190 million in Q3 2025.
- Snap Inc. reported Q3 2025 revenue of $1,507 million, an increase of 10% year-over-year, with a net loss of $104 million and Adjusted EBITDA of $182 million.
- Daily Active Users (DAU) reached 477 million, an 8% year-over-year increase, and Monthly Active Users (MAU) grew 7% year-over-year to 943 million in Q3 2025.
- For Q4 2025, the company anticipates revenue between $1.68 billion and $1.71 billion and Adjusted EBITDA between $280 million and $310 million.
- A new $500 million share repurchase program was authorized, and a partnership with Perplexity AI is expected to generate $400 million in revenue over one year, starting in 2026.
- Snap Inc. has partnered with Perplexity to integrate its AI-powered answer engine directly into Snapchat, marking the first large-scale integration of an external AI partner into the app.
- Perplexity will pay Snap $400 million over one year through a combination of cash and equity upon global rollout, with revenue contributions expected to begin in 2026.
- The integration, set to begin in early 2026, will provide Snapchat's community of nearly 1 billion monthly active users with a new way to ask questions and explore topics within the app.
- Snap Inc. reported Q3 2025 revenue of $1,507 million, a 10% year-over-year increase, alongside a net loss of $104 million and Adjusted EBITDA of $182 million.
- Daily Active Users (DAU) reached 477 million, up 8% year-over-year, while Monthly Active Users (MAU) grew 7% year-over-year to 943 million in Q3 2025.
- The company generated $146 million in operating cash flow and $93 million in Free Cash Flow during Q3 2025.
- The board authorized a stock repurchase program of up to $500 million of its Class A common stock.
- A class action lawsuit has been filed against Snap Inc..
- The lawsuit covers a Class Period from April 29, 2025, to August 5, 2025.
- The Lead Plaintiff Deadline is October 20, 2025.
- Allegations include that Snap's optimistic reports of advertising growth and earnings potential were misleading, as they relied too heavily on execution ability, and the company was already experiencing execution errors when macroeconomic conditions were cited for lack of visibility.
- A securities class action lawsuit has been filed against Snap Inc. and certain senior executives.
- The lawsuit alleges that the company provided a misleading view of its digital advertising platform and growth prospects.
- The lawsuit covers investors who purchased shares between April 29, 2025, and August 5, 2025.
- The filing of the lawsuit follows a sharp decline in Snap Inc.'s stock price after its second-quarter financial results.