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    Snap Inc (SNAP)

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    Snap Inc. is a technology company that focuses on developing innovative communication and entertainment platforms. The company primarily operates Snapchat, a multimedia messaging app, and generates revenue through advertising, subscriptions, and hardware sales. Snap Inc. is known for its emphasis on augmented reality (AR) and creative tools that enhance user engagement and interaction.

    1. Advertising Products - Generates revenue through Snap Ads and AR Ads, which are integrated into the Snapchat platform. These ads may involve revenue-sharing arrangements with content partners and represent the primary source of the company's revenue.

    2. Subscriptions - Offers subscription services to users, contributing additional revenue streams. Specific details on the subscription offerings are not provided.

    3. Hardware Products - Sells hardware products, with revenue reported net of allowances for returns. The specific hardware offerings are not detailed in the documents.

    NamePositionStart DateShort Bio
    Evan SpiegelCo-Founder, CEO, and DirectorMay 2012Evan Spiegel is the Co-Founder, Chief Executive Officer, and Director of Snap Inc. He holds a B.S. in Engineering – Product Design from Stanford University and has been a member of the board of directors of KKR & Co., Inc. since October 2021.
    Robert MurphyCo-Founder, CTO, and DirectorMay 2012Robert Murphy is the Co-Founder, Chief Technology Officer, and Director at Snap Inc. He holds a B.S. in Mathematical and Computational Science from Stanford University.
    Derek AndersenChief Financial OfficerJanuary 31, 2023Derek Andersen serves as the Chief Financial Officer (CFO) of Snap Inc., acting as the Principal Financial Officer.
    Rebecca MorrowChief Accounting OfficerSeptember 2019Rebecca Morrow has served as the Chief Accounting Officer at Snap Inc. since September 2019. She previously held roles at GoDaddy Inc. and Deloitte & Touche LLP.
    Michael O’SullivanGeneral CounselJuly 2017Michael O’Sullivan has served as General Counsel at Snap Inc. since July 2017. He was previously a lawyer in private practice, including at Munger, Tolles & Olson LLP.
    Eric YoungSenior Vice President of EngineeringJune 5, 2023Eric Young joined Snap Inc. as Senior Vice President of Engineering on June 5, 2023. He previously held roles at Alphabet Inc. and Amazon.com, Inc..
    Jerry HunterChief Operating Officer (retiring July 1, 2024)August 2022Jerry Hunter has served as Snap Inc.'s Chief Operating Officer (COO) since August 2022. He announced his retirement effective July 1, 2024.
    Jim LanzoneMember of the Board of DirectorsSeptember 12, 2024Jim Lanzone joined Snap Inc.'s Board of Directors on September 12, 2024. He is currently the CEO of Yahoo Inc. and has held leadership roles at Tinder, CBS Interactive, and Clicker Media.
    1. Despite active advertisers more than doubling year-over-year in Q2 , Direct Response advertising revenue increased only 16% year-over-year ; why isn't this growth accelerating faster, and what challenges are preventing DR revenue from scaling more significantly?

    2. Brand-oriented advertising revenue declined 1% year-over-year, impacted by weak demand from certain consumer discretionary verticals like retail, technology, and entertainment ; what specific strategies are you implementing to address this decline and stimulate growth in these key verticals?

    3. Changes to the content experience in North America were disruptive, leading to mixed results on time spent with content, which declined by just under 2% year-over-year ; can you elaborate on what caused these disruptions and how you plan to mitigate negative impacts on user engagement as you integrate Stories and Spotlight?

    4. Adjusted cost of revenue was $586 million in Q2, up 19% year-over-year due to infrastructure costs from ML and AI investments ; how do you plan to optimize these costs to improve adjusted gross margin, which decreased slightly to 53% in Q2 , while maintaining necessary investments in technology?

    5. North America daily active users were 100 million, down by less than 1% year-over-year but up quarter-over-quarter ; what initiatives are you undertaking to reinvigorate user growth in this critical market, and how confident are you in your ability to reverse this trend?

    Program DetailsProgram 1Program 2
    Approval DateOctober 2023 October 2024
    End Date/DurationCompleted in April 2024 12 months from approval
    Total Additional Amount$500 million $500 million
    Remaining Amount$0 N/A
    DetailsFully utilized: $311.1 million spent on 27.9 million shares. Authorized for 12 months; can be modified, suspended, or terminated at any time.