Snap Inc. is a technology company that focuses on developing innovative communication and entertainment platforms. The company primarily operates Snapchat, a multimedia messaging app, and generates revenue through advertising, subscriptions, and hardware sales. Snap Inc. is known for its emphasis on augmented reality (AR) and creative tools that enhance user engagement and interaction.
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Advertising Products - Generates revenue through Snap Ads and AR Ads, which are integrated into the Snapchat platform. These ads may involve revenue-sharing arrangements with content partners and represent the primary source of the company's revenue.
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Subscriptions - Offers subscription services to users, contributing additional revenue streams. Specific details on the subscription offerings are not provided.
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Hardware Products - Sells hardware products, with revenue reported net of allowances for returns. The specific hardware offerings are not detailed in the documents.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Evan Spiegel ExecutiveBoard | Chief Executive Officer | Board Member at KKR & Co. Inc. | Co-founder of Snap Inc., CEO since May 2012, led Snap through its IPO and innovations like AR features and Spectacles. Holds a B.S. in Engineering – Product Design from Stanford University. | View Report → |
Robert Murphy ExecutiveBoard | Chief Technology Officer | Board Member at KKR & Co. Inc. | Co-founder of Snap Inc., CTO since May 2012, pivotal in Snap's technological advancements. Holds a B.S. in Mathematical and Computational Science from Stanford University. | |
Derek Andersen Executive | Chief Financial Officer | None | CFO of Snap Inc. since at least April 2023, oversees financial operations. No external roles listed in documents. | |
Eric Young Executive | SVP of Engineering | None | SVP of Engineering since June 2023, previously VP of Engineering at Google and held roles at Amazon. Holds a B.S. from Vanderbilt University and an M.B.A. from Wharton. | |
Michael O’Sullivan Executive | General Counsel | None | General Counsel since July 2017, previously a lawyer at Munger, Tolles & Olson LLP. Holds a J.D. from USC Gould School of Law and a B.A. from the University of Pennsylvania. | |
Rebecca Morrow Executive | Chief Accounting Officer | None | CAO since September 2019, oversees accounting operations and financial reporting. Previously held roles at GoDaddy and Deloitte. Holds a B.S. in Business and Accounting and a Master of Accountancy. | |
Fidel Vargas Board | Board Member | CEO of Hispanic Scholarship Fund; Member of President’s Commission on White House Fellowships | Board member since July 2021. Former mayor of Baldwin Park, CA, and partner at Centinela Capital Partners. Holds an M.B.A. and an A.B. in Social Studies from Harvard University. | |
Jim Lanzone Board | Board Member | CEO and Board Member at Yahoo Inc. | Board member since September 2024. Former CEO of Tinder and CBS Interactive. Holds a JD/MBA from Emory University and a B.A. from UCLA. | |
Joanna Coles Board | Board Member | Board Member at Sonos, WE NYC, and Fallen Journalists Memorial Foundation | Board member since December 2015. Former Chief Content Officer at Hearst Magazines and Editor-in-Chief of Cosmopolitan. Holds a B.A. in English and American Literature from the University of East Anglia. | |
Kelly Coffey Board | Board Member | CEO of City National Entertainment | Board member since May 2020. Former CEO of City National Bank. Holds an M.B.A. from Wharton and a B.A. in Economics from Stanford University. | |
Liz Jenkins Board | Board Member | Chief Business Officer at NBCUniversal Entertainment and Studios Group; Chair of the Board at GLAAD | Board member since December 2020. Former COO and CFO at Hello Sunshine. Holds an M.B.A. from Wharton and a B.A. in Economics from Stanford University. | |
Michael Lynton Board | Chairperson of the Board | Board Member at Ares Management, Warner Music Group, Schrödinger, and The Boston Beer Company | Chairperson of Snap's board since September 2016, member since April 2013. Former CEO of Sony Entertainment. Holds a B.A. from Harvard College and an M.B.A. from Harvard Business School. | |
Patrick Spence Board | Board Member | Board Member at Sonos, Inc. | Board member since September 2023. Former CEO of Sonos and senior executive at BlackBerry. Holds a B.A. in Business Administration from the Ivey Business School. | |
Poppy Thorpe Board | Board Member | CEO of a marketing and strategy consultancy | Board member since August 2018. Extensive experience in digital and technology companies and advertising. | |
Scott D. Miller Board | Board Member | CEO of Council Advisors; Founder and Chairman of G100 Network and SSA & Company | Board member since October 2016. Extensive leadership experience in advisory and corporate governance roles. |
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Despite active advertisers more than doubling year-over-year in Q2 , Direct Response advertising revenue increased only 16% year-over-year ; why isn't this growth accelerating faster, and what challenges are preventing DR revenue from scaling more significantly?
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Brand-oriented advertising revenue declined 1% year-over-year, impacted by weak demand from certain consumer discretionary verticals like retail, technology, and entertainment ; what specific strategies are you implementing to address this decline and stimulate growth in these key verticals?
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Changes to the content experience in North America were disruptive, leading to mixed results on time spent with content, which declined by just under 2% year-over-year ; can you elaborate on what caused these disruptions and how you plan to mitigate negative impacts on user engagement as you integrate Stories and Spotlight?
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Adjusted cost of revenue was $586 million in Q2, up 19% year-over-year due to infrastructure costs from ML and AI investments ; how do you plan to optimize these costs to improve adjusted gross margin, which decreased slightly to 53% in Q2 , while maintaining necessary investments in technology?
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North America daily active users were 100 million, down by less than 1% year-over-year but up quarter-over-quarter ; what initiatives are you undertaking to reinvigorate user growth in this critical market, and how confident are you in your ability to reverse this trend?
Research analysts who have asked questions during Snap earnings calls.
Mark Shmulik
Bernstein
5 questions for SNAP
Richard Greenfield
LightShed Partners
5 questions for SNAP
Justin Post
Bank of America Corporation
4 questions for SNAP
Ross Sandler
Barclays
4 questions for SNAP
Benjamin Black
Deutsche Bank AG
3 questions for SNAP
Daniel Salmon
New Street Research
3 questions for SNAP
Kenneth Gawrelski
Wells Fargo & Company
3 questions for SNAP
Mark Mahaney
Evercore ISI
3 questions for SNAP
Dan Salmon
New Street Research
2 questions for SNAP
Eric Sheridan
Goldman Sachs
2 questions for SNAP
James Heaney
Jefferies
2 questions for SNAP
Shweta Khajuria
Wolfe Research, LLC
2 questions for SNAP
Deepak Mathivanan
Cantor Fitzgerald
1 question for SNAP
Douglas Anmuth
JPMorgan Chase & Co.
1 question for SNAP
Thomas Champion
Piper Sandler
1 question for SNAP
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Multiple companies | 2022 | Deal Value and Structure: The total purchase consideration was $120.5 million, comprising $17.7 million in cash, $44.0 million in shares of Class A common stock, and $58.8 million in other liabilities. Strategic Rationale and Assets: The acquisitions were intended to improve Snap’s platform by leveraging expected synergies, with $69.3 million allocated to goodwill and the balance to identifiable intangible assets, of which $101.7 million is tax deductible. |
Recent press releases and 8-K filings for SNAP.
- A class action lawsuit has been filed against Snap Inc..
- The lawsuit covers a Class Period from April 29, 2025, to August 5, 2025.
- The Lead Plaintiff Deadline is October 20, 2025.
- Allegations include that Snap's optimistic reports of advertising growth and earnings potential were misleading, as they relied too heavily on execution ability, and the company was already experiencing execution errors when macroeconomic conditions were cited for lack of visibility.
- A securities class action lawsuit has been filed against Snap Inc. and certain senior executives.
- The lawsuit alleges that the company provided a misleading view of its digital advertising platform and growth prospects.
- The lawsuit covers investors who purchased shares between April 29, 2025, and August 5, 2025.
- The filing of the lawsuit follows a sharp decline in Snap Inc.'s stock price after its second-quarter financial results.
- A class action securities lawsuit has been filed against Snap Inc. by Levi & Korsinsky, LLP, on behalf of investors.
- The lawsuit alleges securities fraud between April 29, 2025, and August 5, 2025, claiming the company disseminated materially false and misleading statements regarding its advertising revenue growth rate.
- The complaint states that Snap's advertising revenue growth significantly declined from 9% in the first quarter to 1% in April due to execution failure.
- Following the announcement of Q2 2025 financial results on August 5, 2025, which disclosed a deceleration in advertising revenue growth, Snap's stock price fell by about 17.15% on August 6, 2025.
- Investors who suffered losses during this period have until October 20, 2025, to request to be appointed as lead plaintiff.
- A class action lawsuit has been filed against Snap Inc..
- The class period for the lawsuit is from April 29, 2025, to August 5, 2025.
- The lead plaintiff deadline for investors to file a motion is October 20, 2025.
- The complaint alleges that Snap's optimistic reports of advertising growth and earnings potential were materially misleading, as they relied too heavily on the company's ability to execute and Snap was already experiencing significant execution errors.
- A securities class action lawsuit has been initiated against Snap Inc. and certain senior executives, alleging they presented a misleading picture of the company's digital advertising platform's performance and future growth prospects.
- The lawsuit covers investors who purchased shares between April 29, 2025, and August 5, 2025, with a Lead Plaintiff Deadline of October 20, 2025.
- This legal action follows a steep drop in Snap's stock price after the company released its second-quarter 2025 financial results on August 5, 2025, which revealed an "execution error" in its ad platform.
- This error caused some ad campaigns to clear at substantially reduced prices, leading to a deceleration in ad revenue growth from 9% in Q1 to just 1% in April, and resulted in Snap's stock price tumbling by approximately 17%.
- A class action lawsuit has been filed against Snap, Inc. on behalf of investors who purchased securities between April 29, 2025, and August 5, 2025.
- Investors have until October 20, 2025, to apply to the Court to be appointed as lead plaintiff in the lawsuit.
- The complaint alleges that Snap disseminated materially false and misleading statements and/or concealed material adverse facts concerning a significant decline in its advertising revenue growth rate, from 9% in the first quarter to only 1% in April 2025.
- Following the announcement of its second quarter 2025 financial results on August 5, 2025, which disclosed a deceleration in advertising revenue growth, Snap's stock price declined by approximately 17.15% on August 6, 2025.
- Snap Inc. and Samba TV released study results on October 2, 2025, demonstrating Snapchat Advertising's ability to drive measurable outcomes for entertainment marketers.
- The study found that Snapchat ads delivered an average 79% incremental lift in ticket sale conversions for new movie releases across 12 campaigns.
- Additionally, Snapchat achieved an average 32% lift in viewership across 17 campaigns promoting streaming and linear programming.
- Snapchat also demonstrated an average 99% lift in ticket sales among light TV viewers, a segment challenging to reach through traditional television.
- Investment firm Mizuho initiated coverage on Snap (SNAP) with a Neutral rating and a $9 price target, describing the company as a "show-me story" due to weak feedback from advertising channels.
- This analyst action follows a federal securities class action lawsuit against Snap and certain senior executives, alleging the company presented a misleading picture of its digital advertising platform's performance and future growth prospects.
- The lawsuit claims an undisclosed "execution error" related to a change in Snap's ad platform caused campaigns to clear at substantially reduced prices, leading to ad revenue growth decelerating from 9% in Q1 to just 1% in April.
- Snap's stock price tumbled by approximately 17% on August 5, 2025, after the company admitted to these ad platform issues, impacting investors who purchased shares between April 29, 2025, and August 5, 2025.
- A class action lawsuit has been filed against Snap Inc. (NYSE: SNAP).
- The lawsuit covers a Class Period from April 29, 2025, to August 5, 2025.
- The complaint alleges that Snap's optimistic reports of advertising growth and earnings potential were misleading, as the company was already experiencing significant execution errors despite claiming a lack of visibility due to macroeconomic conditions.
- The Lead Plaintiff Deadline for investors is October 20, 2025.
- A securities class action lawsuit has been initiated against Snap Inc. and certain senior executives, alleging they presented a misleading picture of the company's digital advertising platform's performance and future growth prospects.
- The lawsuit covers investors who purchased shares between April 29, 2025, and August 5, 2025, and claims Snap failed to disclose a significant "execution error" related to a recent change in its ad platform.
- This alleged deception came to light on August 5, 2025, when Snap reported its Q2 2025 results, admitting that a change caused ad campaigns to clear at substantially reduced prices, leading to a slowdown in ad revenue growth from 9% in Q1 to 1% in April.
- Following the Q2 2025 results and admissions, Snap’s stock price tumbled by approximately 17%.
- The lead plaintiff deadline for this legal action is October 20, 2025.