Jeff Van Sinderen

Jon Hickman

Matt Koranda

Matthew Koranda

- Byrna Technologies Inc. reported a **50%** surge in average daily web sessions on Byrna.com to **over 50,000** during the first 21 days of August, the highest in company history, following the launch of its new proprietary AI-driven advertising process.  **[1354866_217eb0ccc57f430188be5dc84619dfed_0]** 
- The new "We Don't Sell Bananas" AI-created commercial proved highly cost-effective, driving website traffic at **$0.53 per visitor**, representing a **43% savings** compared to a previous campaign.  **[1354866_217eb0ccc57f430188be5dc84619dfed_0]** 
- This increased web traffic has already led to a **31%** rise in Byrna.com sales for the first 21 days of August compared to the prior 21-day period, with expectations for further benefits as conversion rates normalize.  **[1354866_217eb0ccc57f430188be5dc84619dfed_0]**

Byrna Technologies (BYRN)