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Herc Holdings Inc. (HRI) is a leading company in the equipment rental industry, primarily engaged in renting out a broad portfolio of equipment. The company generates revenue through its equipment rental services and also sells both used and new equipment, parts, and supplies. HRI's operations are supported by ancillary services such as delivery, rental protection programs, and fueling charges, making it a comprehensive provider in its field.
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Equipment Rental - Offers a wide range of equipment for rent, including aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, lighting, trench shoring, and studio and production equipment, which forms the core of its business.
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Sales of Rental Equipment - Sells equipment that has been previously used in its rental fleet, providing customers with cost-effective options for acquiring equipment.
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Sales of New Equipment, Parts, and Supplies - Provides new equipment and related consumables, catering to customers who prefer new products.
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Service and Other Revenue - Includes services such as training and labor provided to customers, enhancing the overall customer experience.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Lawrence H. Silber ExecutiveBoard | President and Chief Executive Officer | Director at Hayward Holdings, Inc. | Joined HRI in 2015 as CEO; previously interim CEO at SMTC Corporation; leads HRI's strategy to be the supplier, employer, and investment choice in its industry. | View Report → |
Aaron D. Birnbaum Executive | Senior Vice President and Chief Operating Officer | None | Over 30 years at HRI; led operational improvements, safety initiatives, and strategic planning; achieved a Total Recordable Incident Rate of 0.87 in 2024. | |
Christian J. Cunningham Executive | Senior Vice President and Chief Human Resources Officer | None | Joined HRI in 2014; oversees all HR matters; previously held HR leadership roles at DFC Global, Sunoco, ARAMARK, and Scholastic. | |
Mark Humphrey Executive | Senior Vice President and Chief Financial Officer | None | Joined HRI in 2017; previously VP and Chief Accounting Officer; played a key role in financial leadership and operational execution. | |
S. Wade Sheek Executive | Senior Vice President, Chief Legal Officer, and Secretary | None | Joined HRI in 2019; previously General Counsel at Republic Airways and Deputy General Counsel at Allegion plc. | |
Tamir Peres Executive | Senior Vice President and Chief Information Officer | None | Joined HRI in 2017; oversees IT group; previously CIO at Sunoco Logistics and held IT leadership roles at Sunoco, Kulicke & Soffa, and Ernst & Young. | |
James H. Browning Board | Director and Chair of the Audit Committee | Director at Texas Capital Bancshares | Director since 2016; retired KPMG Partner; brings extensive financial and audit expertise. | |
Jean K. Holley Board | Director | Director at Accord Financial Corp. | Director since 2017; expertise in IT, cybersecurity, and digital transformation; recipient of Georgia CIO ORBIE Lifetime Achievement Award. | |
Michael A. Kelly Board | Director and Chair of the Compensation Committee | Director at Mettler-Toledo International, Inc. | Director since 2016; former EVP at 3M; expertise in strategic planning and operational matters. | |
Patrick D. Campbell Board | Non-Executive Chairman of the Board | Director at Newell Brands Inc. and Stanley Black & Decker, Inc. | Director since 2016; retired CFO of 3M Company; brings expertise in financial management, capital markets, and global business operations. | |
Rakesh Sachdev Board | Director | Director at Regal Rexnord Corporation, Axalta Coating Systems Ltd., and Edgewell Personal Care Company | Director since 2021; former CEO of Platform Specialty Products and Sigma Aldrich; expertise in financial management and global business operations. | |
Shari L. Burgess Board | Director | None | Director since 2020; retired VP and Treasurer at Lear Corporation; expertise in corporate finance and diversity initiatives. |
- With the anticipated slowdown in local market new starts and the acknowledgment that increasing fleet utilization by 200-300 basis points is a significant challenge, how do you plan to achieve your rental revenue growth guidance of 4-6% for 2025 given the modest expected fleet growth?
- As you become a cash taxpayer in 2025 with an expected increase in tax payments of over $100 million, how will this impact your free cash flow and capital allocation priorities, especially regarding M&A opportunities where asset valuations haven't adjusted to the softening market?
- Given that specialty rentals showed stronger growth than your core business in 2024 and you plan to invest more in specialty equipment, can you elaborate on how your specialty rental revenue growth compares to larger peers and what strategies you're implementing to enhance your competitive position in this segment?
- Considering industry consolidation, including larger peers acquiring smaller competitors, what is your strategy to protect or increase your market share in key states, and how might such consolidation affect your competitive landscape and strategic plans?
- With the decision to discontinue specific rental rate disclosures and given the ongoing equipment fleet inflation, how confident are you in your ability to achieve the positive rental rate growth necessary to offset inflation over the equipment life cycle and meet the pricing expectations embedded in your 2025 guidance?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
The company is one of the large national competitors in the equipment rental industry. It recently announced an agreement to acquire H&E Equipment Services, Inc., which will further enhance its ability to compete in the industry. | |
Ashtead Group plc's Sunbelt Rentals | This brand is part of the large national companies competing in the equipment rental industry. |
This company is one of the large national competitors in the equipment rental industry. It is also involved in an acquisition agreement with United Rentals, Inc.. | |
Aggreko | A global competitor in the power generation rental markets in which the company also participates. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
H&E Equipment Services, Inc. | 2025 | H&E shareholders will receive $78.75 in cash and 0.1287 shares per share, valuing each H&E share at $104.89, with the two‐step tender offer/merger process expected to deliver ~14.1% ownership and ~$300M in annual EBITDA synergies by year three, positioning Herc as the 3rd largest rental firm in North America. |
Otay Mesa Sales | 2024 | Completed on July 16, 2024, for approximately $273M (funded through cash and a senior secured credit facility), this deal acquired a full‐service equipment rental company serving key markets in San Diego, Phoenix, and Yuma, with detailed purchase price allocation and initial revenue contributions noted. |
Cloverdale Equipment Company | 2022 | Acquired on April 19, 2022 for about $178.2M using available cash and credit facility; the deal included key assets such as $125.2M in rental equipment, intangible assets, and $47.1M of goodwill, contributing $27.4M in revenue and $5.4M in pre-tax income. |
Southern Equipment Rental | 2022 | Acquired as part of a group in early 2022 adding three locations, though no specific financial or operational details were disclosed. |
Harris Diversified, LLC | 2022 | Completed in early 2022 alongside two other companies, this acquisition’s details are limited to its inclusion in the group transaction, with no additional financial or strategic specifics provided. |
Kilowatt Boy, Inc. | 2022 | Acquired in early 2022 as part of a trio of acquisitions that added three locations, but no specific details on deal value, structure, or strategic rationale were provided. |
All Trade Rentals, Inc. | 2022 | Completed in the second quarter of 2022 as one of five companies adding a total of five locations; no detailed financial, operational, or strategic information about the deal is disclosed. |
Absolute Rental & Supply, Inc. | 2022 | Acquired in Q2 2022 as part of a group of five acquisitions, with no further details on purchase price, structure, or strategic rationale provided. |
Single Source Rentals Ltd. | 2022 | Completed in Q2 2022, this acquisition was one of five that added five locations; specific deal terms or strategic details were not disclosed. |
Kropp Equipment, Inc. | 2022 | Acquired in the second quarter of 2022 as part of a group transaction adding five locations, but no detailed financial or operational specifics were provided. |
Colvin's Inc. | 2022 | This Q2 2022 acquisition was one among five that added five locations, with limited public details regarding financial metrics or strategic fit. |
All Star Rents | 2022 | Completed in the third quarter of 2022 as one of seven acquisitions (collectively adding 12 locations), though no specifics on purchase price, deal structure, or strategic rationale were shared. |
High River Rentals, Inc. | 2022 | Acquired in Q3 2022 as part of the seven-company group which expanded operations by 12 locations, with no further details on the financial or strategic aspects provided. |
Longhorn Car-Truck Rental, Inc. | 2022 | Completed in Q3 2022 as one of the seven acquisitions adding to 12 new locations overall, but specific transaction details regarding price or strategic rationale were not disclosed. |
Avalanche Equipment, LLC | 2022 | Acquired in the third quarter of 2022 as part of a seven-company group that expanded the network by 12 locations, with no detailed deal terms or strategic insights provided. |
Portable Air II, LLC | 2022 | This Q3 2022 acquisition was included in a group that added 12 locations overall; however, no specific information on deal value, structure, or business fit was shared. |
Golf Tournaments, Inc. | 2022 | Acquired during Q3 2022 as one of seven companies contributing to a 12-location expansion, with no detailed financial or operational specifics disclosed. |
Shore-Tek, Inc. | 2022 | Completed in Q3 2022 as part of the collective acquisition of seven companies (adding 12 locations), though no specific details on purchase price, integration, or strategic rationale were provided. |
Recent developments and announcements about HRI.
8-K Filings
8-K Filing
·5 days agoFinancial ExhibitsMaterial Definitive AgreementView full 8-K filing →On March 11, 2025, HRI filed an 8‑K detailing permitted investments under its credit facility, including franchise financing exposures capped at $120M and management stock advances of up to $25M.