You might also like
Laird Superfood, Inc. (LSF) is a company dedicated to creating clean, functional, and sustainability-conscious products. It specializes in incorporating natural ingredients and adaptogens into its offerings, which are designed to enhance energy, mental performance, mood, and immune support. The company operates in the U.S. Natural, Organic, and Functional Food and Beverages market, offering a range of plant-based products that emphasize nutritional density and functionality.
- Coffee Creamers - Offers plant-based creamers made with natural ingredients, designed to enhance coffee with added functionality and nutritional benefits.
- Coffee, Tea, and Hot Chocolate Products - Provides a variety of beverages, including coffee blends, teas, and hot chocolate, crafted with functional ingredients to support wellness.
- Hydration and Beverage Enhancing Products - Features hydration powders and beverage boosters formulated to improve energy and hydration levels.
- Harvest Snacks and Other Food Items - Includes plant-based snacks and food products made with clean, whole-food ingredients.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Jason Vieth ExecutiveBoard | President and Chief Executive Officer | None | Jason Vieth has led LSF since January 31, 2022, focusing on operational efficiency and financial performance improvements. Previously held leadership roles at Sovos Brands and Poppi. | |
Anya Hamill Executive | Chief Financial Officer | None | Anya Hamill became CFO on November 4, 2022, after serving as interim CFO. She has over 20 years of strategic finance experience in the natural foods and beverages industry. | |
Laird Hamilton Executive | Co-Founder and Chief Innovator | Co-Creator of XPT Extreme Performance Training | Co-founded LSF in June 2015, focusing on product innovation and leveraging his experience in fitness and nutrition. | |
Geoffrey T. Barker Board | Independent Chairman | Board Member at Smartsheet, Inc. | Serving as Independent Chairman since LSF's IPO in September 2020, Barker has extensive experience in business founding and board roles. | |
Grant LaMontagne Board | Independent Director | Non-Executive Board Chair at Acosta Sales & Marketing | Joined LSF's board in December 2021, LaMontagne has over 40 years in the CPG industry, including senior roles at Clorox and Kimberly-Clark. | |
Greg Graves Board | Independent Director | Board Member at SkyWater Technology, Minneapolis Heart Institute Foundation | An independent director since 2018, Graves has a strong background in finance and strategic planning, previously serving as CFO of Entegris, Inc.. | |
Maile Naylor Board | Independent Director | Board Member at BJ’s Wholesale Club, Boston Ballet Board of Overseers | With a background in investment management, Naylor has been an Independent Director since September 2020, contributing financial expertise to the board. | |
Patrick Gaston Board | Independent Director | President and CEO of PG Consulting | Serving as a director since September 2021, Gaston brings experience in CSR and ESG strategies from his consulting firm. |
-
Given the persistent supply chain issues that led to over $1 million in lost sales due to out-of-stock situations in Q4 2024, how are you addressing these challenges to ensure they don't hamper your growth projections for 2025, especially considering the increased demand for your coconut milk powder products?
-
With gross margins contracting in Q4 2024 due to increased trade spend and higher commodity prices, particularly in coffee, cacao, and coconut milk powder, how sustainable is your strategy to trade margin points for growth, and what measures are you taking to mitigate margin pressure while maintaining your growth targets?
-
You mentioned that coffee represents a significant and growing part of your business, but with rising coffee commodity costs leading to price increases, how do you anticipate this will impact consumer demand and your overall growth in the coffee segment?
-
Given your heavy reliance on the e-commerce channel, particularly Amazon which makes up over 40% of your e-commerce sales, how are you mitigating the risks associated with platform dependency, and what steps are you taking to diversify your sales channels?
-
With the strategic move to upsize your liquid creamer product and challenges in ensuring continuous supply of high-quality coconut milk powder, how are you balancing the need to meet increasing demand with the constraints in your supply chain, and can you assure that supply won't be a limiting factor in achieving your projected 20-25% growth in 2025?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Gatorade | The dominant competitor in the sports drink market, which was sized at $12.6 billion in 2024, and competes with the company's Hydrate line of powdered coconut water drink mixes. This competitor is owned by PepsiCo. |
PowerAde | A major competitor in the sports drink market, which was sized at $12.6 billion in 2024, and competes with the company's Hydrate line of powdered coconut water drink mixes. This competitor is owned by The Coca-Cola Company. |
Bob’s Red Mill | A top brand competitor in the global cereal market, which was valued at $36.5 billion and is expected to grow at a 3.7% CAGR through 2030. This competitor competes with the company's Performance Granola and Performance Oatmeal products. |
Kellogg | A leading competitor in the global cereal market, which was valued at $36.5 billion and is expected to grow at a 3.7% CAGR through 2030. This competitor competes with the company's Performance Granola and Performance Oatmeal products. |
A major competitor in the global cereal market, which was valued at $36.5 billion and is expected to grow at a 3.7% CAGR through 2030. This competitor competes with the company's Performance Granola and Performance Oatmeal products. | |
Danone SA | A competitor in the U.S. creamer market, which was valued at $27 billion in 2024 and is expected to grow at a 3.8% CAGR through 2029. |
A competitor in the U.S. creamer market, which was valued at $27 billion in 2024 and is expected to grow at a 3.8% CAGR through 2029. | |
Nestle SA | A competitor in the U.S. creamer market, which was valued at $27 billion in 2024 and is expected to grow at a 3.8% CAGR through 2029. |
Dean Foods Co | A competitor in the U.S. creamer market, which was valued at $27 billion in 2024 and is expected to grow at a 3.8% CAGR through 2029. |
| Customer | Relationship | Segment | Details |
|---|---|---|---|
Customer A | Major customer (distribution/retail) | All | 15% of net sales in FY 2024 ; $0.93 million A/R (approx. 43% of total A/R) as of 12/31/2024 |
Customer B | Major customer (distribution/retail) | All | 16% of net sales in FY 2024 ; $0.44 million A/R (approx. 20% of total A/R) as of 12/31/2024 |
Customer C | Major customer (distribution/retail) | All | 11% of net sales in FY 2024 ; $0.30 million A/R (approx. 14% of total A/R) as of 12/31/2024 |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Picky Bars, LLC | 2021 |
Recent press releases and 8-K filings for LSF.
- Net sales increased by 18% to $11.7 million in Q1 2025, marking the fifth consecutive quarter of double‐digit growth and demonstrating strong sales performance despite an inflationary environment.
- Gross margins improved to 41.9%, benefiting from operational efficiencies and a timing change in freight capitalization, while adjusted EBITDA turned positive at $0.4 million compared to a loss previously.
- The company resolved prior out-of-stock issues and achieved near-equal balance between wholesale (accounting for approximately 47% of net sales) and e-commerce channels, with full-year guidance projecting net sales of $52–$54 million and maintaining gross margins in the upper 30s.
- Laird Superfood, Inc. dismissed its previous independent auditor, Moss Adams LLP, effective immediately as approved by the Board on March 10, 2025.
- The company engaged KPMG LLP as its new auditor for the fiscal year ending December 31, 2025, pending standard client acceptance procedures.