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Rockwell Automation, Inc. is the world's largest company dedicated to industrial automation and digital transformation, operating through three main segments: Intelligent Devices, Software & Control, and Lifecycle Services. The company sells a range of products and services, including industrial components, control and visualization software, and digital consulting, primarily through independent distributors and a direct sales force . Revenue is generated from product sales recognized at a point in time and solutions and services recognized over time .
- Intelligent Devices - Offers products such as drives, motion, advanced material handling, safety, sensing, industrial components, and configured-to-order products.
- Software & Control - Provides control and visualization software and hardware, digital twin, simulation and information software, and network and security infrastructure.
- Lifecycle Services - Delivers digital consulting, professional services including engineered-to-order solutions, recurring services like cybersecurity, safety, remote monitoring, and asset management, and includes the Sensia joint venture.
| Name | Position | External Roles | Short Bio | Start Date |
|---|---|---|---|---|
Blake D. Moret ExecutiveBoard | Chairman of the Board, President, and CEO | Vice Chair of the Board of NAM; Director on the boards of Business Roundtable and FIRST Robotics | Blake D. Moret has been with Rockwell Automation since 1985, serving in various leadership roles. He became CEO in 2016 and Chairman in 2018, focusing on strategy and customer needs. | 1985 |
Christian E. Rothe Executive | Senior Vice President and CFO | None | Christian E. Rothe joined ROK in 2024, previously serving as CFO at Graco Inc. He has a strong background in finance and corporate development. | 2024 |
Christopher Nardecchia Executive | Senior Vice President and Chief Information Officer | None | Christopher Nardecchia serves as CIO, focusing on IT strategy and operations. | N/A |
Cyril P. Perducat Executive | Senior Vice President and Chief Technology Officer | None | Cyril P. Perducat joined ROK in 2021, previously serving at Schneider Electric. | 2021 |
Isaac R. Woods Executive | Vice President and Treasurer | None | Isaac R. Woods has been with ROK since 2019, with roles in finance and capital markets. | 2020 |
Matheus De A G Viera Bulho Executive | Senior Vice President, Software and Control | None | Matheus De A G Viera Bulho has been with ROK since 2019, progressing through roles in engineering and management. | 2024 |
Matthew W. Fordenwalt Executive | Senior Vice President, Lifecycle Services | None | Matthew W. Fordenwalt has been with ROK since at least 2018, with experience in systems and solutions management. | 2023 |
Rebecca W. House Executive | Senior Vice President, Chief People and Legal Officer, and Secretary | None | Rebecca W. House has been with ROK since 2017, overseeing legal and HR functions. | 2017 |
Robert L. Buttermore Executive | Senior Vice President and Chief Supply Chain Officer | None | Robert L. Buttermore has been with ROK since at least 2018, focusing on supply chain and operational management. | 2023 |
Scott A. Genereux Executive | Senior Vice President and Chief Revenue Officer | None | Scott A. Genereux joined ROK in 2021, previously serving in executive roles at Veritas. | 2021 |
Terry L. Riesterer Executive | Vice President and Controller | None | Terry L. Riesterer has been with ROK since 2016, focusing on financial planning and analysis. | 2019 |
Tessa M. Myers Executive | Senior Vice President of Intelligent Devices | None | Tessa M. Myers has been with ROK since at least 2020, with roles in product management and operations. | 2022 |
Veena M. Lakkundi Executive | Senior Vice President, Strategy and Corporate Development | None | Veena M. Lakkundi joined ROK in 2021, with prior leadership roles at 3M Company. | 2021 |
Donald R. Parfet Board | Director | Managing Director of Apjohn Group, LLC; General Partner of Apjohn Ventures Fund LP; Director of Kelly Services, Inc. and Masco Corporation | Donald R. Parfet has been a director at ROK since 2008, with extensive experience in business development and venture capital. | 2008 |
Lisa A. Payne Board | Director | Chair of the Board at Masco Corporation; Director at Leaf Home Solutions | Lisa A. Payne has been a director at ROK since 2015, with a background in finance and real estate. | 2015 |
Patricia A. Watson Board | Director | Director at Southwest Airlines Co. | Patricia A. Watson has been a director at ROK since 2017, with expertise in technology and cybersecurity. | 2017 |
Robert W. Soderbery Board | Director | Executive Vice President and General Manager, Flash Business, Western Digital Corporation | Robert W. Soderbery has been a director at ROK since 2022, with expertise in technology and business development. | 2022 |
Thomas W. Rosamilia Board | Director | None | Thomas W. Rosamilia has been a director at ROK since 2016, with a background in technology and strategy from IBM. | 2016 |
Timothy M. Knavish Board | Director | Chairman and CEO of PPG Industries, Inc. | Timothy M. Knavish joined the ROK board in 2024, with experience in global manufacturing and workforce diversity. | 2024 |
- Your organic sales CAGR has recently been negative mid-single-digit, far below your mid- to high single-digit target; how do you plan to return to positive growth without heavier investment, and are you confident you can achieve this?
- With the significant sequential revenue decline expected in Intelligent Devices from Q4 to Q1, much larger than past declines, can you elaborate on the specific drivers of this step down and its implications for future performance?
- Given the shift in capital expenditure towards electronic components like chips and larger electrical equipment, is the content for automation industries lower in these products, and how is Rockwell positioned to compete effectively in these new verticals?
- Despite winning new capacity projects, it appears that the mega projects are slow to convert into orders; what is causing these delays, and how confident are you in your expectation of increased orders during fiscal year 2025?
- As competition intensifies in the U.S. market, especially with competitors expanding their footprint, what strategies are you implementing to defend your market share in the Americas and ensure continued growth?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Siemens AG | A major competitor in the industrial automation market, competing on factors such as breadth and performance of product portfolios, technology differentiation, industry expertise, and global presence. |
Competes in the industrial automation sector, offering a diverse range of products, solutions, and services. | |
Schneider Electric SA | A significant competitor in industrial automation, known for its global presence and comprehensive offerings. |
Competes in the industrial automation industry with a focus on technology and application expertise. | |
Mitsubishi Electric Corp. | A competitor offering a limited portfolio of industrial automation products and services. |
A diversified corporation competing in industrial automation with a strong global presence. | |
AVEVA Group plc | Competes in the industrial automation market, particularly in software and digital transformation solutions. |
Dassault Systemes | A competitor in the industrial automation space, focusing on digital twin and simulation technologies. |
Competes in industrial automation with a focus on software solutions for optimization and efficiency. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Verve Industrial Protection | 2023 | Rockwell Automation acquired Verve Industrial Protection on November 1, 2023, for approximately $185 million (net of cash) to enhance its cybersecurity offerings for industrial environments, with the goodwill allocated to its Lifecycle Services segment and expected to be tax-deductible. |
Clearpath Robotics, Inc. | 2023 | Acquired on October 2, 2023 for about $565 million in cash with up to $50 million in contingent consideration, this deal strengthens Rockwell's autonomous robotics portfolio for industrial applications with the goodwill assigned to its Intelligent Devices segment; it strategically addresses labor shortages and boosts production logistics, contributing growth in FY24. |
Knowledge Lens | 2023 | Acquired in February 2023, the deal involved net asset acquisition of approximately $52.0 million, including $35.7 million in goodwill and additional intangibles, and added 600 experts in data science, AI, and cloud solutions to Rockwell’s digital services, integrating with its Kalypso division and assigned to the Lifecycle Services segment. |
Swinton Technology | 2022 | Acquired in March 2022 through Rockwell’s Sensia affiliate, this acquisition of a provider of metering supervisory systems for the Oil & Gas industry had its full goodwill allocated to the Lifecycle Services segment. |
Recent developments and announcements about ROK.
Earnings
New Earnings (Q1 2025)
·Feb 10, 2025, 3:52 PMView full earnings summary →Rockwell’s Q1 orders topped $2B, driving stronger-than-expected sequential growth. Software & Control margins outperformed, boosted by cost-reduction actions targeting $250M. Asia remains weak, but overall guidance stands firm.
8-K Filings
8-K Filing
·Feb 19, 2025, 9:34 PMShareholder VoteView full 8-K filing →At its Feb 4 meeting, shareowners approved the election of four directors, passed executive compensation with about 86% support, and confirmed Deloitte as independent auditor for FY 2025.