Innovator Capital Management, LLC
Innovator Capital Management, LLC is an investment advisory firm headquartered in Wheaton, Illinois. Founded in 2017, it is known for pioneering defined outcome ETFs, offering structured ETF solutions designed to provide investors with growth and income while managing downside risk. The firm manages assets for institutional investors and financial advisors, with a focus on innovative investment products. As of 2025, the firm has approximately 55 employees and oversees $22.3 billion in assets under management.
Investment Strategy
Innovator Capital Management specializes in creating and managing defined outcome exchange-traded funds (ETFs) that use options strategies to provide investors with preset buffers against portfolio losses and capped upside potential. Their approach involves utilizing options on broad equity indices and other securities, offering risk-managed exposure to various asset classes. The firm's philosophy emphasizes transparency, cost efficiency, and risk control to serve investors seeking growth with defined risk parameters.
Latest 13F Filing Activity
Innovator Capital Management, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 11 equity positions with a total 13F market value of $7M. The fund increased holdings in Nvidia Corporation, Microsoft Corp., Broadcom Inc. among other positions. Innovator Capital Management, LLC reduced exposure to Apple Inc., Costco WHSL Corp. New, Alphabet Inc. among others.
Top Holdings
Equity Positions (11)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
N NVDA | NVIDIA CORPORATION | 17.76% | $1.2M | 7,319 | $124.96 | $157.99 | +$359.8K |
M MSFT | MICROSOFT CORP | 17.12% | $1.1M | 2,240 | $414.87 | $497.41 | +$270.7K |
A AAPL | APPLE INC | 14.16% | $921.6K | 4,492 | $239.10 | $205.17 | -$86.0K |
A AMZN | AMAZON COM INC | 10.52% | $684.7K | 3,121 | $213.63 | $219.39 | +$85.8K |
A AVGO | BROADCOM INC | 8.93% | $581.3K | 2,109 | $190.62 | $275.65 | +$216.0K |
Industry Allocation
Investment Team (6)
| Name | Role | Location | |
|---|---|---|---|
 | EVP, Chief Investment Officer at Innovator ETFs | Chicago, IL , United States | |
 | ETF Research Analyst | Hillside, IL , United States | |
 | ETF Research Analyst | Berwyn, PA , United States | |
 | Investment Analyst | Berwyn, PA , United States | |
 | ETF Research Analyst | Chicago, IL , United States | |
 | Associate | Chicago, IL , United States |