Innovator Capital Management, LLC
Innovator Capital Management, LLC is an investment advisory firm headquartered in Wheaton, Illinois. Founded in 2017, it is known for pioneering defined outcome ETFs, offering structured ETF solutions designed to provide investors with growth and income while managing downside risk. The firm manages assets for institutional investors and financial advisors, with a focus on innovative investment products. As of 2025, the firm has approximately 55 employees and oversees $22.3 billion in assets under management.
Investment Strategy
Innovator Capital Management specializes in creating and managing defined outcome exchange-traded funds (ETFs) that use options strategies to provide investors with preset buffers against portfolio losses and capped upside potential. Their approach involves utilizing options on broad equity indices and other securities, offering risk-managed exposure to various asset classes. The firm's philosophy emphasizes transparency, cost efficiency, and risk control to serve investors seeking growth with defined risk parameters.
Top Holdings
Equity Positions (11)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) | 
|---|---|---|---|---|---|---|---|
| NNVDA | NVIDIA CORPORATION | 17.76% | $1.2M | 7,319 | $124.96 | $157.99 | +$359.8K | 
| MMSFT | MICROSOFT CORP | 17.12% | $1.1M | 2,240 | $414.87 | $497.41 | +$270.7K | 
| AAAPL | APPLE INC | 14.16% | $921.6K | 4,492 | $239.10 | $205.17 | -$86.0K | 
| AAMZN | AMAZON COM INC | 10.52% | $684.7K | 3,121 | $213.63 | $219.39 | +$85.8K | 
| AAVGO | BROADCOM INC | 8.93% | $581.3K | 2,109 | $190.62 | $275.65 | +$216.0K |