Vident Advisory, LLC
Vident Advisory, LLC (d/b/a Vident Asset Management) is a registered investment adviser headquartered in Alpharetta, Georgia. The firm was formed in December 2016 and registered with the SEC in January 2019. Vident serves as investment adviser to several exchange-traded funds (ETFs), collective investment trusts (CITs), and acts as sub-adviser to third-party ETFs and pooled investment vehicles, including UCITS. The company primarily works with individuals (including high net worth), investment companies, pooled vehicles, and charitable organizations. As of 2025, the firm employs approximately 21–31 professionals.
Investment Strategy
Vident Advisory, LLC provides portfolio management and investment advisory services with a focus on exchange-traded funds (ETFs) and collective investment vehicles. The firm designs and manages investment products guided by disciplined, rules-based investment strategies. Vident emphasizes principles-based investing, developing proprietary indexes for asset allocation, fixed income, and global equities. They seek to balance risk and reward through diversification, rigorous risk management, and quantitative analysis, serving as both direct adviser and sub-adviser for a range of ETF and pooled structures, including U.S. registered and UCITS vehicles.
Top Holdings
Equity Positions (1,581)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
M MSFT | MICROSOFT CORP | 3.33% | $296.5M | 596,102 | $408.28 | $497.41 | +$116.1M |
N NVDA | NVIDIA CORPORATION | 2.79% | $248.6M | 1,573,363 | $96.52 | $157.99 | +$102.9M |
P PLTR | PALANTIR TECHNOLOGIES INC | 2.54% | $226.6M | 1,662,518 | $50.34 | $136.32 | +$80.1M |
A AMZN | AMAZON COM INC | 2.19% | $194.9M | 888,460 | $199.09 | $219.39 | +$67.7M |
M META | META PLATFORMS INC | 2.05% | $182.5M | 247,324 | $514.02 | $738.09 | +$51.1M |