Sign in

Willis Investment Counsel

CIK:0001310929
Asset Manager
$4B AUM
118 holdings
Gainesville, GA, United States
Founded:1979
13 employees
wicinvest.com
Latest filing:Jun 30, 2025

Willis Investment Counsel, Inc. (WIC) is an independent investment advisory and asset management firm headquartered in Gainesville, Georgia, USA. Founded in 1979, WIC manages approximately $4 billion in assets for a diverse client base including individuals, corporations, endowments, pension funds, 401(k) plans, foundations, captive insurance companies, and private investment funds. The firm employs around 13 professionals and is registered with the SEC as an investment adviser. WIC prides itself on its independent ownership structure and its long-standing track record of navigating complex market environments for over four decades.

Investment Strategy

Willis Investment Counsel offers tailored investment advisory services focusing on portfolio management for both institutions and high-net-worth individuals. Their strategy includes working collaboratively with clients to develop investment goals, risk tolerance, and policy guidelines, leading to the creation of customized portfolios comprising stocks, bonds, options, mutual funds, and cash equivalents. They manage several private funds and serve as a sub-advisor for external funds as well. WIC's philosophy centers on disciplined, long-term investing built around clients' specific requirements, continuous risk assessment, and alignment with diversified benchmarks.

Latest 13F Filing Activity

Willis Investment Counsel filed their most recent 13F report on Jun 30, 2025 disclosing 116 equity positions with a total 13F market value of $2B. The fund increased holdings in Microsoft Corp., Abbott Laboratories, Texas Instruments Inc. among other positions. Willis Investment Counsel reduced exposure to Verizon Communications Com, Mosaic Company, Clorox Co. Del Com among others.

Top Buys
M
MSFTMicrosoft Corp
+$16.1M
A
ABTAbbott Laboratories
+$14.5M
T
TXNTexas Instruments Inc
+$13.1M
E
ETNEaton Corp
+$10.7M
C
CSCOCisco Systems Inc
+$9.7M
Top Sells
V
VZVerizon Communications Com
-$7.1M
M
MOSMosaic Company
-$3.7M
C
CLXClorox Co Del Com
-$3.1M
A
AAPAdvance Auto Parts Inc
-$2.8M
M
MURMurphy Oil Corp
-$1.4M

Top Holdings

C
CSCOCisco Systems Inc
+3.3%$55.6M
M
MSFTMicrosoft Corp
+3.2%$55.2M
J
JNJJohnson And Johnson
+3.2%$55.0M
T
TXNTexas Instruments Inc
+3.2%$54.3M
P
PAYXPaychex Inc
+2.7%$46.7M

Equity Positions (116)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
C
CSCO
Cisco Systems Inc3.26%$55.6M801,849$38.10$69.38+$9.7M
M
MSFT
Microsoft Corp3.23%$55.2M110,959$182.11$497.41+$16.1M
J
JNJ
Johnson And Johnson3.22%$55.0M360,134$131.37$152.75-$63.5K
T
TXN
Texas Instruments Inc3.18%$54.3M261,671$149.37$207.62+$13.1M
P
PAYX
Paychex Inc2.73%$46.7M321,073$95.22$145.46+$2.8M

Industry Allocation

PHARMACEUTICAL PREPARATIONS
+10.3%
SEMICONDUCTORS & RELATED DEVICES
+5.7%
PETROLEUM REFINING
+4.3%
SERVICES-PREPACKAGED SOFTWARE
+3.9%
SERVICES-BUSINESS SERVICES, NEC
+3.4%

Investment Team (5)

NameRoleLocationLinkedIn
Tracey Saine
Tracey Saine		Research AnalystGainesville, GA , United States
Ben O'Brien
Ben O'Brien		Investment Research and Trading AssociateAtlanta, GA , United States
Brett Slattery
Brett Slattery		Chief Investment Officer and Equites Portfolio ManagerAtlanta, GA , United States
Henry Bush
Henry Bush		Research AnalystGainesville, GA , United States
John Lewis
John Lewis		Portfolio ManagerAtlanta, GA , United States