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Prentice Capital Management, LP

CIK:0001326150
Hedge Fund
$216M AUM
31 holdings
New York, NY, United States
Founded:2005
5 employees
Latest filing:Jun 30, 2025

Prentice Capital Management, LP is a hedge fund headquartered in New York, NY, USA, founded in 2005. The firm primarily manages investment advisory services for privately placed pooled investment vehicles and institutional clients. As a boutique firm, Prentice Capital is relatively small, employing approximately 5 professionals, and serves a select group of investors including high-net-worth individuals, family offices, and institutional allocators.

Investment Strategy

Prentice Capital Management, LP primarily pursues long/short equity strategies, focusing on fundamental research to identify undervalued and overvalued securities. The firm allocates capital across various sectors, aiming to generate alpha through both directional positions and arbitrage opportunities. Their approach emphasizes risk management and seeks to protect downside while capturing upside potential through disciplined investment selection and active portfolio management.

Top Buys
L
LENLENNAR CORP
+$2.8M
N
NNNEXTNAV INC
+$2.6M
C
COTYCOTY INC
+$1.9M
B
BMBLBUMBLE INC
+$1.4M
K
KBHKB HOME
+$1.3M
Top Sells
W
WWAYFAIR INC
-$4.8M
B
BABOEING CO
-$3.2M
G
GRPNGROUPON INC
-$3.1M
A
AALAMERICAN AIRLS GROUP INC
-$2.1M
D
DECKDECKERS OUTDOOR CORP
-$1.1M

Top Holdings

G
GRPNGROUPON INC
+16.1%$9.7M
S
SNAPSNAP INC
+12.1%$7.2M
N
NNNEXTNAV INC
+10.9%$6.6M
B
BMBLBUMBLE INC
+6.6%$4.0M
P
PTONPELOTON INTERACTIVE INC
+6.6%$4.0M

Equity Positions (28)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
G
GRPN
GROUPON INC16.14%$9.7M289,612$14.41$33.45-$3.1M
S
SNAP
SNAP INC12.06%$7.2M833,145$10.79$8.69+$1.3M
N
NN
NEXTNAV INC10.94%$6.6M432,022$9.18$15.20+$2.6M
B
BMBL
BUMBLE INC6.59%$4.0M600,150$5.27$6.59+$1.4M
P
PTON
PELOTON INTERACTIVE INC6.58%$4.0M569,362$6.48$6.94-$363.5K

Industry Allocation

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+18.7%
SERVICES-ADVERTISING AGENCIES
+16.1%
SEARCH, DETECTION, NAVIGATION, GUIDANCE, AERONAUTICAL SYS
+10.9%
SPORTING & ATHLETIC GOODS, NEC
+10.9%
FINANCE SERVICES
+6.0%