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Advisornet Financial, Inc.

CIK:0001409362
Investment Adviser
$1B AUM
2,234 holdings
Minnetonka, MN, US
Founded:1959
50 employees
Latest filing:Sep 30, 2025

AdvisorNet Financial, Inc is a financial advisory and investment firm headquartered in Minnetonka, Minnesota. It operates as a registered investment adviser and institutional asset manager, filing regular 13F forms with the SEC. The firm serves a broad client base with a focus on independent financial advisers and their clients. AdvisorNet Financial has a long-standing presence in the region, providing a range of wealth management and investment services.

Investment Strategy

AdvisorNet Financial, Inc provides portfolio management, advisory, and wealth management services primarily for individuals, families, and institutions. The firm utilizes a diversified investment approach, combining both fundamental and quantitative analysis, and offers access to a range of both equity and fixed-income securities as part of its allocation strategy. AdvisorNet emphasizes a client-centric model, supporting independent advisers and focusing on personalized financial planning and asset allocation tailored to each client’s goals.

Top Buys
I
IVVISHARES S&P 500 INDEX
+$17.9M
A
AFIFANFIELD UNIVERSAL FIXED INCOME ETF
+$14.0M
A
AAPLAPPLE INC
+$7.9M
B
BNDVANGUARD TOTAL BOND MARKET ETF
+$7.6M
P
PAAAPGIM AAA CLO ETF
+$7.5M
Top Sells
S
SHYISHARES 1-3 YR TREASURY BOND ETF
-$3.9M
A
ARCCARES CAPITAL CORP COM
-$2.3M
B
BIZDVANECK BDC INCOME ETF
-$2.1M
M
MFICAPOLLO INVT CORP COM SH BEN INT
-$1.8M
P
PNWPINNACLE WEST CAP CORP COM
-$1.1M

Top Holdings

I
IVVISHARES S&P 500 INDEX
+4.9%$86.3M
D
DFAUDIMENSIONAL US CORE EQUITY MARKET ETF
+2.3%$41.3M
D
DFICDIMENSIONAL INTERNATIONAL CORE EQUITY 2 ETF
+2.0%$35.5M
J
JPSTJPMORGAN ULTRA-SHORT INCOME ETF
+2.0%$34.5M
A
AGGISHARES AGGREGATE BOND ETF
+1.8%$32.5M

Equity Positions (2,148)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IVV
ISHARES S&P 500 INDEX4.88%$86.3M128,909$554.91$669.30+$17.9M
D
DFAU
DIMENSIONAL US CORE EQUITY MARKET ETF2.33%$41.3M901,536$35.59$45.76+$2.4M
D
DFIC
DIMENSIONAL INTERNATIONAL CORE EQUITY 2 ETF2.01%$35.5M1,081,702$26.01$32.79+$2.7M
J
JPST
JPMORGAN ULTRA-SHORT INCOME ETF1.95%$34.5M679,593$50.48$50.73+$4.9M
A
AGG
ISHARES AGGREGATE BOND ETF1.84%$32.5M323,723$99.50$100.25+$2.2M

Options Positions (10)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
X
XLF
FINANCIAL SELECT SECTOR SPDRBought
Put
$404.0K75$53.87$52.77+20+$116.0K
M
META
META PLATFORMS INC CL ASold
Call
$293.8K4$734.38$557.63-1-$75.3K
S
SFM
SPROUTS FMRS MKT INC COMNew
Call
$97.9K9$108.80$108.80+9+$97.9K
A
ASML
ASML HOLDING N V N Y REGISTRY SHS
Call
$96.8K1$968.09$693.080+$17.0K
N
NVDA
NVIDIA CORPORATION COM
Call
$93.3K5$186.58$108.380+$14.5K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+2.9%
SEMICONDUCTORS & RELATED DEVICES
+2.3%
COMMODITY CONTRACTS BROKERS & DEALERS
+2.0%
ELECTRONIC COMPUTERS
+1.7%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+1.6%