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Baker Avenue Asset Management, LP

CIK:0001432529
Investment Adviser
$4B AUM
501 holdings
San Francisco, CA, United States
Founded:2004
27 employees
Latest filing:Jun 30, 2025

Baker Avenue Asset Management, LP is a registered investment adviser headquartered in San Francisco, California, founded in 2004. The firm provides comprehensive wealth management and investment advisory services, focusing on high-net-worth individuals, families, trusts, foundations, and endowments. With approximately 27 employees and offices in several U.S. cities, BakerAvenue combines investment and financial planning, and is committed to responsible, impact-driven strategies, evidenced by its status as a certified B Corporation and PRI signatory. The firm is led by CEO Simon Baker and is known for custom, integrated wealth solutions.

Investment Strategy

BakerAvenue employs an integrated, purpose-driven investment strategy focused on long-term value creation. The firm delivers customized portfolio solutions that align with clients’ values, leveraging active portfolio management, disciplined research, and a holistic approach that covers concentrated stock strategies, alternatives, impact investing, and real estate. As a certified B Corporation and signatory to the Principles for Responsible Investment (PRI), BakerAvenue incorporates ESG (environmental, social, and governance) considerations and aims to build sustainable, impactful portfolios for its clients.

Top Buys
N
NVDANVIDIA CORPORATION
+$29.5M
M
MSFTMICROSOFT CORP
+$23.9M
H
HOODROBINHOOD MKTS INC
+$15.4M
O
ORCLORACLE CORP
+$12.7M
I
IWFISHARES TR
+$12.3M
Top Sells
A
AAPLAPPLE INC
-$13.7M
M
MCDMCDONALDS CORP
-$7.5M
S
SYYSYSCO CORP
-$6.8M
J
JNKSPDR SER TR
-$5.6M
E
ESTCELASTIC N V
-$5.2M

Top Holdings

S
SSDSIMPSON MFG INC
+4.8%$169.5M
A
AAPLAPPLE INC
+4.4%$152.9M
M
MSFTMICROSOFT CORP
+3.6%$128.1M
N
NVDANVIDIA CORPORATION
+3.0%$105.8M
V
VBVANGUARD INDEX FDS
+2.6%$90.4M

Equity Positions (480)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
S
SSD
SIMPSON MFG INC4.82%$169.5M1,091,622$163.97$155.31-$1.9M
A
AAPL
APPLE INC4.35%$152.9M745,373$152.19$205.17-$13.7M
M
MSFT
MICROSOFT CORP3.64%$128.1M257,474$233.36$497.41+$23.9M
N
NVDA
NVIDIA CORPORATION3.01%$105.8M669,826$39.16$157.99+$29.5M
V
VB
VANGUARD INDEX FDS2.57%$90.4M381,556$160.39$236.98+$5.9M

Options Positions (10)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
S
SPY
SPDR S&P 500 ETF TRSold
Put
$346.5K300$617.85$522.75-200+$314.5K
C
CRM
SALESFORCE INCNew
Put
$116.8K700$272.69$272.69+700+$116.8K
E
EWI
ISHARES INCNew
Put
$107.5K1,250$48.14$48.14+1,250+$107.5K
E
EWP
ISHARES INCNew
Put
$100.5K3,350$44.03$44.03+3,350+$100.5K
S
SMH
VANECK ETF TRUSTBought
Put
$86.1K950$278.88$269.12+700+$31.6K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+7.9%
SEMICONDUCTORS & RELATED DEVICES
+5.5%
CUTLERY, HANDTOOLS & GENERAL HARDWARE
+4.8%
ELECTRONIC COMPUTERS
+4.4%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.6%