Baker Avenue Asset Management, LP
Baker Avenue Asset Management, LP is a registered investment adviser headquartered in San Francisco, California, founded in 2004. The firm provides comprehensive wealth management and investment advisory services, focusing on high-net-worth individuals, families, trusts, foundations, and endowments. With approximately 27 employees and offices in several U.S. cities, BakerAvenue combines investment and financial planning, and is committed to responsible, impact-driven strategies, evidenced by its status as a certified B Corporation and PRI signatory. The firm is led by CEO Simon Baker and is known for custom, integrated wealth solutions.
Investment Strategy
BakerAvenue employs an integrated, purpose-driven investment strategy focused on long-term value creation. The firm delivers customized portfolio solutions that align with clients’ values, leveraging active portfolio management, disciplined research, and a holistic approach that covers concentrated stock strategies, alternatives, impact investing, and real estate. As a certified B Corporation and signatory to the Principles for Responsible Investment (PRI), BakerAvenue incorporates ESG (environmental, social, and governance) considerations and aims to build sustainable, impactful portfolios for its clients.
Latest 13F Filing Activity
Baker Avenue Asset Management, LP filed their most recent 13F report on Jun 30, 2025 disclosing 480 equity positions and 19 options positions with a total 13F market value of $4B. The fund increased holdings in Nvidia Corporation, Microsoft Corp., Robinhood MKTS Inc. among other positions. Baker Avenue Asset Management, LP reduced exposure to Apple Inc., Mcdonalds Corp., Sysco Corp. among others.
Top Holdings
Equity Positions (480)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SSD | SIMPSON MFG INC | 4.82% | $169.5M | 1,091,622 | $163.97 | $155.31 | -$1.9M |
A AAPL | APPLE INC | 4.35% | $152.9M | 745,373 | $152.19 | $205.17 | -$13.7M |
M MSFT | MICROSOFT CORP | 3.64% | $128.1M | 257,474 | $233.36 | $497.41 | +$23.9M |
N NVDA | NVIDIA CORPORATION | 3.01% | $105.8M | 669,826 | $39.16 | $157.99 | +$29.5M |
V VB | VANGUARD INDEX FDS | 2.57% | $90.4M | 381,556 | $160.39 | $236.98 | +$5.9M |
Options Positions (10)
| Ticker | Security | Action | Type | Notional Value | Contracts | Underlying Price | Premium Paid | Change (Contracts) | Change (Value) |
|---|---|---|---|---|---|---|---|---|---|
S SPY | SPDR S&P 500 ETF TR | Sold | Put | $346.5K | 300 | $617.85 | $522.75 | -200 | +$314.5K |
C CRM | SALESFORCE INC | New | Put | $116.8K | 700 | $272.69 | $272.69 | +700 | +$116.8K |
E EWI | ISHARES INC | New | Put | $107.5K | 1,250 | $48.14 | $48.14 | +1,250 | +$107.5K |
E EWP | ISHARES INC | New | Put | $100.5K | 3,350 | $44.03 | $44.03 | +3,350 | +$100.5K |
S SMH | VANECK ETF TRUST | Bought | Put | $86.1K | 950 | $278.88 | $269.12 | +700 | +$31.6K |
Industry Allocation
Investment Team (2)
| Name | Role | Location | |
|---|---|---|---|
D Daniel Cassell | Portfolio Manager | San Francisco, CA , United States | |
D Doug Couden | Chief Investment Officer | San Francisco, CA , United States |