Cerity Partners LLC

Investment Strategy

Cerity Partners’ investment strategy is centered on personalized asset allocation for each client, rooted in modern portfolio theory. They diversify investments across asset classes—including cash, fixed income, equities, specialty, and private markets—to optimize risk and return based on individual client profiles. Cerity dynamically tailors and periodically rebalances portfolios, adjusting to changes in clients’ financial circumstances and market conditions. Most allocations are through third-party managers, but they may select individual securities, private equity, or hedge funds as appropriate. The firm’s philosophy emphasizes continuous alignment with the client’s goals, leveraging consultants for market insights and maintaining a fiduciary standard.