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First Foundation Advisors

CIK:0001086763
Investment Adviser
$5B AUM
330 holdings
Irvine, CA, United States
Founded:1990
62 employees
Latest filing:Jun 30, 2025

First Foundation Advisors is a registered investment adviser headquartered in Irvine, California, serving clients since its founding in 1990. The firm focuses on providing investment management, wealth planning, and financial advisory services to high-net-worth individuals, families, and institutions. With approximately 62 employees, First Foundation Advisors operates as a part of the wider First Foundation Inc. group, leveraging a team of experienced professionals to deliver customized solutions.

Investment Strategy

First Foundation Advisors employs a client-centric investment approach focused on long-term growth, asset allocation, and risk management. The firm emphasizes constructing diversified portfolios with tailored equity, fixed income, and alternative asset components, based on in-depth research, market analysis, and the unique financial goals of each client. Their philosophy prioritizes value, disciplined process, and transparency in investment decisions, with an aim to preserve capital and enhance returns over varying market cycles.

Top Buys
M
MSFTMICROSOFT CORP
+$122.6M
I
IVVISHARES TR
+$20.1M
N
NVDANVIDIA CORPORATION
+$10.4M
I
IEFAISHARES TR
+$9.6M
A
AMZNAMAZON COM INC
+$7.4M
Top Sells
M
MOATVANECK ETF TRUST
-$11.8M
U
UPSUNITED PARCEL SERVICE INC
-$11.7M
U
UNHUNITEDHEALTH GROUP INC
-$10.6M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$6.8M
A
AAPLAPPLE INC
-$5.2M

Top Holdings

M
MSFTMICROSOFT CORP
+18.9%$508.8M
I
IVVISHARES TR
+6.8%$184.5M
G
GOOGALPHABET INC
+3.2%$86.2M
I
IEFAISHARES TR
+3.1%$84.8M
M
MOATVANECK ETF TRUST
+3.0%$82.2M

Equity Positions (328)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
MICROSOFT CORP18.85%$508.8M1,022,931$46.72$497.41+$122.6M
I
IVV
ISHARES TR6.84%$184.5M297,084$466.21$620.90+$20.1M
G
GOOG
ALPHABET INC3.19%$86.2M485,989$47.70$177.39+$6.8M
I
IEFA
ISHARES TR3.14%$84.8M1,015,223$64.05$83.48+$9.6M
M
MOAT
VANECK ETF TRUST3.05%$82.2M876,292$77.64$93.79-$11.8M

Options Positions (1)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
B
BRK-B
BERKSHIRE HATHAWAY INC DEL
Call
$529.8K60$485.77$532.580-$274.9K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+20.4%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+7.3%
SEMICONDUCTORS & RELATED DEVICES
+3.3%
SERVICES-BUSINESS SERVICES, NEC
+2.7%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+2.7%