Proshare Advisors LLC
ProShare Advisors LLC is an asset management firm headquartered in Bethesda, Maryland. Founded in 2006, it specializes in providing alternative exchange-traded funds (ETFs), including leveraged and inverse products, to individual and institutional investors. As of March 2025, the firm manages $74 billion in assets and employs over 100 professionals. ProShare Advisors is well-known as the manager of the ProShares ETF family, serving investment companies by creating niche and strategic exposures for portfolio management.
Investment Strategy
ProShare Advisors LLC focuses on sponsoring and managing a wide range of ETFs, particularly those offering geared (leveraged and inverse) exposure to various indexes and markets. Their strategies allow investors to seek amplified or inverse returns for a single day relative to a specific underlying index or asset. The firm is committed to innovation in the ETF space, developing targeted funds that provide sophisticated tools for risk management, tactical asset allocation, and market hedging, catering to both institutional and retail investors.
Top Holdings
Equity Positions (2,048)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
N NVDA | NVIDIA CORPORATION | 6.66% | $3.34B | 21,123,460 | $53.89 | $157.99 | +$1.16B |
M MSFT | MICROSOFT CORP | 5.60% | $2.81B | 5,639,354 | $295.12 | $497.41 | +$807.8M |
A AAPL | APPLE INC | 4.59% | $2.30B | 11,219,682 | $154.46 | $205.17 | -$59.9M |
A AMZN | AMAZON COM INC | 3.39% | $1.70B | 7,737,338 | $155.57 | $219.39 | +$309.3M |
A AVGO | BROADCOM INC | 3.18% | $1.59B | 5,781,973 | $90.43 | $275.65 | +$675.0M |