The J. M. Smucker Company, commonly known as Smucker's, is a leading manufacturer and marketer of branded food and beverage products. The company operates primarily in North America, focusing on retail outlets with a diverse portfolio that includes coffee, peanut butter, fruit spreads, frozen handheld products, sweet baked goods, dog snacks, and cat food . Notable brands under its umbrella include Folgers, Dunkin', Café Bustelo, Jif, Smucker's Uncrustables, Hostess, Voortman, Milk-Bone, and Meow Mix . The acquisition of Hostess Brands in 2023 significantly bolstered its presence in the sweet baked goods category . The company relies heavily on major retail partners, with Walmart Inc. and subsidiaries accounting for a substantial portion of its net sales .
- U.S. Retail Coffee - Manufactures and markets popular coffee brands such as Folgers, Dunkin', and Café Bustelo, catering to a wide range of coffee preferences.
- U.S. Retail Pet Foods - Offers a variety of pet food products, including dog snacks and cat food, under well-known brands like Milk-Bone and Meow Mix.
- U.S. Retail Frozen Handheld and Spreads - Produces and sells frozen handheld products and spreads, featuring brands like Jif and Smucker's Uncrustables.
- Sweet Baked Snacks - Engages in the production and sale of sweet baked goods, significantly enhanced by the acquisition of Hostess Brands, with products like Hostess and Voortman.
You might also like
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Mark Smucker ExecutiveBoard | Chair of the Board, President, and CEO | Director and Chair of the Nominating and Corporate Governance Committee at Kimberly-Clark Corporation | Mark Smucker has been with SJM for over 26 years, holding various significant positions. He became CEO in May 2016 and Chair in August 2022. | View Report → |
Jeannette Knudsen Executive | Chief Legal Officer and Secretary | None | Jeannette Knudsen joined SJM in August 2002 and became Chief Legal Officer in September 2022. She provides strategic legal counsel for the company. | |
Jill Penrose Executive | Chief People and Company Services Officer | None | Jill Penrose joined SJM in August 2004 and assumed her current role in November 2019, leading various administrative functions. | |
John Brase Executive | Chief Operating Officer | None | John Brase joined SJM as COO in April 2020, overseeing various business units and operations. | |
Tucker H. Marshall Executive | Chief Financial Officer | None | Tucker H. Marshall joined SJM in July 2012 and became CFO in May 2020. He is responsible for supporting the company's strategic growth plan. | |
Alex Shumate Board | Lead Independent Director | Senior Partner at Squire Patton Boggs; Founding director of Adelphi Bank | Alex Shumate joined SJM's board in 2009 and is recognized for his legal expertise and leadership. | |
Dawn Willoughby Board | Director | Director at International Flavors and Fragrances, Inc.; Director at TE Connectivity Ltd. | Dawn Willoughby joined SJM's board in 2017 and has a background in consumer goods and ESG practices. | |
Jay Henderson Board | Director | Lead Director at Northern Trust Corporation; Director at Illinois Tool Works Inc. | Jay Henderson joined SJM's board in 2016 and brings expertise in finance and risk management. | |
Jodi Taylor Board | Director | Director and Chair of the Audit Committee at Mister Car Wash, Inc. | Jodi Taylor joined SJM's board in 2020 and is an audit committee financial expert. | |
Jonathan Johnson III Board | Director | None | Jonathan Johnson III joined SJM's board in 2022 and has a background in e-commerce and corporate governance. | |
Kirk Perry Board | Director | President and CEO of Circana, Inc.; Board member at Chick-Fil-A, Inc. | Kirk Perry joined SJM's board in 2017 and has extensive experience in marketing and brand management. | |
Mercedes Abramo Board | Director | Deputy Chief Commercial Officer at Cartier International SA; Founding member of Chief | Mercedes Abramo joined SJM's board in 2023 and has extensive experience in retail and luxury goods. | |
Susan Chapman-Hughes Board | Director | Director at Toast, Inc. | Susan Chapman-Hughes joined SJM's board in 2020 and has a background in digital transformation and operations. | |
Tarang Amin Board | Director | Chairman and CEO of e.l.f. Beauty, Inc.; Director at Pharmavite, LLC | Tarang Amin joined SJM's board in 2023 and is known for his leadership in the beauty industry. |
- Regarding Hostess, can you elaborate on the specific aspects of execution that weakened, what caused these issues, and how you plan to fix them?
- With the rising popularity of GLP-1 weight loss drugs potentially impacting indulgent snacking, how are you gathering information on this trend, and what resources are you dedicating to adapt your product portfolio, especially with brands like Hostess?
- Considering coffee prices have reached new highs with Arabica hitting $3, and you've already implemented two rounds of pricing, how do you plan to manage further inflation without significantly affecting demand due to price elasticity?
- Your EPS guidance has fluctuated this year from a midpoint of $10 to $9.80 and now back to $9.90; can you explain the factors behind this volatility and whether it indicates lower visibility into your business performance?
- In the pet food segment, you've implemented a price cut for Meow Mix and increased trade spend in cat food and dog snacks; what competitive pressures are driving these decisions, and how do you expect them to impact your margins and market share?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Competes in the mainstream roast and ground coffee category with brands like Maxwell House and Yuban, and in the foodservice portion control category with brands like Heinz and private label brands. | |
Competes in the mainstream roast and ground coffee category with the McCafé brand and in the single serve coffee K-Cup category with brands like Green Mountain Coffee, Donut Shop, and McCafé. | |
F. Gaviña & Sons, Inc. | Competes in the mainstream roast and ground coffee category with the Cafe La Llave brand. |
Nestlé S.A. | Competes in the single serve coffee K-Cup category with the Starbucks brand, in the premium coffee category with brands like Starbucks and Seattle's Best Coffee, and in the foodservice hot beverage category with brands like Starbucks and Nescafé. |
JDE Peet's N.V. | Competes in the single serve coffee K-Cup category with the Peet's Coffee & Tea brand and in the premium coffee category with the Peet's Coffee & Tea brand. |
Tata Global Beverages Limited | Competes in the premium coffee category with the Eight O'Clock brand. |
Community Coffee Company | Competes in the premium coffee category with the Community Coffee brand. |
Competes in the peanut butter and specialty spreads category with the Skippy brand. | |
Ferrero SpA | Competes in the peanut butter and specialty spreads category with the Nutella brand. |
Competes in the peanut butter and specialty spreads category with the Peter Pan brand. | |
Welch Foods Inc. | Competes in the fruit spreads category with the Welch's brand. |
Andros Foods USA, Inc. | Competes in the fruit spreads category with the Bonne Maman brand. |
Competes in the frozen sandwiches and snacks category with the Totino's brand and in the pet snacks category with brands like Blue Buffalo and Nudges. | |
Ruiz Foods | Competes in the frozen sandwiches and snacks category with the El Monterrey brand. |
Nestlé Purina PetCare Company | Competes in the mainstream cat food category with brands like Cat Chow, Friskies, Kit & Kaboodle, and Fancy Feast, and in the pet snacks category with the Beggin' Strips brand. |
Mars, Incorporated | Competes in the mainstream cat food category with brands like Iams and Sheba, and in the pet snacks category with brands like Dentastix and Greenies. |
McKee Foods Corporation | Competes in the sweet baked goods category with the Little Debbie brand. |
Grupo Bimbo, S.A. | Competes in the sweet baked goods category with the Entenmann's brand. |
Competes in the cookies category with the Nabisco brand. | |
Competes in the Canada coffee category with the Tim Hortons brand. | |
Integrated Food Service | Competes in the foodservice frozen handheld category with the Hot Off the Grill brand. |
Classic Delight Inc. | Competes in the foodservice frozen handheld category with the Classic Delight brand. |
| Customer | Relationship | Segment | Details |
|---|---|---|---|
Walmart Inc. and subsidiaries | Largest single major customer; no long-term contract | U.S. retail | 33% of net sales in FY 2025 ; $172.3 million in trade receivables (28% of total) as of April 30, 2025. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Hostess Brands, Inc. | 2023 |
Recent press releases and 8-K filings for SJM.
- On June 10, 2025, SJM shares plunged 15% after Q4 2025 results showed a 14% comparable net sales decline in Sweet Baked Snacks and triggered large impairment charges.
- Q4 included $867 million goodwill and $113 million trademark write-downs—the second Hostess-related impairments in about three months.
- These follow Q3 2025 charges of $794 million goodwill, $208 million trademark impairments and a $268 million loss on the disposal of Voortman, all tied to the $5.5 billion Hostess acquisition.
- Hagens Berman has opened an investigation into whether SJM misled investors on acquisition synergies, as the updated 2026 plan forecasts continued underperformance in Sweet Baked Snacks.
- Pomerantz LLP is investigating whether J.M. Smucker and certain officers engaged in securities fraud related to its $5.5 billion Hostess Brands acquisition and associated goodwill accounting.
- In Q3 2025, the Sweet Baked Snacks segment saw comparable net sales down 8%, a $794 million goodwill impairment, a $208 million trademark impairment, and a $268 million disposal loss on the Voortman business.
- In Q4 2025, Sweet Baked Snacks net sales fell 14%, with an additional $867 million goodwill impairment and $113 million Hostess Brand trademark impairment, triggering a downgrade of its 2026 financial plan.
- Shares plunged 15.59%—a $17.44 drop—to $94.41 on June 10, 2025, after the impairment announcements.
- On June 10, 2025, SJM reported Q4 2025 Sweet Baked Snacks net sales declined 14%, alongside a $867 million goodwill impairment and a $113 million trademark impairment—the second Hostess-related writedowns in about three months.
- The announcement drove a 15% drop in SJM’s share price, eliminating roughly $1.8 billion in market value on that day.
- National firm Hagens Berman has opened an investigation into whether Smucker overstated acquisition synergies and delayed necessary goodwill and trademark write-downs.
- SJM’s updated 2026 financial plan now assumes continued net sales declines in its Sweet Baked Snacks segment due to “sustained underperformance” post-Hostess acquisition.
- Hagens Berman has opened a legal investigation into whether SJM misled investors about the benefits of its Hostess Brands acquisition following a second round of impairments in approximately three months.
- SJM shares plunged 15% on June 10, 2025, erasing about $1.8 billion of market value after the Q4 2025 results release.
- Q4 2025 results showed a 14% comparable net sales decline in the Sweet Baked Snacks segment, an additional $867 million goodwill impairment and $113 million trademark impairment (totaling 18% of the Hostess purchase price).
- The company’s updated 2026 financial plan now reflects decreased net sales and a reduced growth forecast for the Sweet Baked Snacks reporting unit.
- On June 10, 2025, SJM shares fell 15%, wiping out about $1.8 billion in value, after Q4 2025 comparable net sales declined 14% in Sweet Baked Snacks alongside a $867 million goodwill impairment and $113 million trademark write-down.
- This marks the second round of Hostess-related charges in about three months; Q3 2025 results included a $794 million goodwill impairment and a $208 million trademark charge.
- Hagens Berman has opened an investigation into whether SJM misrepresented the benefits of its $5.5 billion Hostess Brands acquisition and is soliciting investors with losses to come forward.
- SJM’s updated 2026 plan now reflects decreased net sales in the Sweet Baked Snacks segment due to sustained underperformance since the acquisition.
- J.M. Smucker reported a 3% decline in fiscal Q4 net sales to $2.14 billion and a net loss of $729 million ($6.85 per share), driven by goodwill impairment charges.
- Adjusted EPS came in at $2.31, while fiscal 2026 guidance projects adjusted EPS of $8.50–$9.50 (below consensus of $10.25) and 2–4% sales growth.
- Segment performance was mixed: U.S. Retail Coffee sales rose 11% to $738.6 million, International division grew 3% to $308.9 million, and U.S. Retail Frozen Handheld & Spreads remained flat at $449.8 million.
- Total debt decreased to $7.68 billion (from $8.36 billion), improving net debt/EBITDA to 3.6x versus 4x a year earlier.
- Net sales declined by 3% YoY in Q4 2025, with reported net sales of $2,143.8 million and comparable net sales down 1%.
- Adjusted EPS was $2.31, representing a 13% decrease, while the company reported a net loss per diluted share of $6.85.
- Free cash flow was stable at $298.9 million, nearly unchanged from the prior year.
- The company provided full-year fiscal 2026 guidance, including a net sales growth range of 2%-4% and an adjusted EPS range of $8.50 to $9.50.
- John Brase is promoted to President and Chief Operating Officer effective April 30, 2025, expanding his leadership role at J M Smucker Co.
- His expanded responsibilities include oversight of key segments such as U.S. retail coffee, frozen handheld/spreads, pet foods, and sweet baked snacks, as well as international and away-from-home businesses.
- Previously serving as Chief Operating Officer since 2020, his promotion reflects recognition of his impact on the company’s growth and operational performance.
- Portfolio performance and growth brands were a key focus, with strong performances from brands such as Uncrustables, Café Bustelo, Milk-Bone, and Meow Mix, while efforts are underway to stabilize and grow the underperforming Hostess brand.
- Tariff and regulatory impacts were discussed, with management noting that it's too early to draw definitive conclusions, emphasizing a cautious approach to any tariff changes and government policy shifts.
- Coffee segment challenges were highlighted, as rising green coffee costs necessitate further pricing actions, which are expected to drive net pricing growth while potentially impacting volumes.
- Cost management and synergy targets were underlined, including achieving $100 million in synergies with free cash flow guidance of $1 billion and ongoing debt reduction measures.