The J. M. Smucker Company, commonly known as Smucker's, is a leading manufacturer and marketer of branded food and beverage products. The company operates primarily in North America, focusing on retail outlets with a diverse portfolio that includes coffee, peanut butter, fruit spreads, frozen handheld products, sweet baked goods, dog snacks, and cat food . Notable brands under its umbrella include Folgers, Dunkin', Café Bustelo, Jif, Smucker's Uncrustables, Hostess, Voortman, Milk-Bone, and Meow Mix . The acquisition of Hostess Brands in 2023 significantly bolstered its presence in the sweet baked goods category . The company relies heavily on major retail partners, with Walmart Inc. and subsidiaries accounting for a substantial portion of its net sales .
- U.S. Retail Coffee - Manufactures and markets popular coffee brands such as Folgers, Dunkin', and Café Bustelo, catering to a wide range of coffee preferences.
- U.S. Retail Pet Foods - Offers a variety of pet food products, including dog snacks and cat food, under well-known brands like Milk-Bone and Meow Mix.
- U.S. Retail Frozen Handheld and Spreads - Produces and sells frozen handheld products and spreads, featuring brands like Jif and Smucker's Uncrustables.
- Sweet Baked Snacks - Engages in the production and sale of sweet baked goods, significantly enhanced by the acquisition of Hostess Brands, with products like Hostess and Voortman.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Mark Smucker ExecutiveBoard | Chair of the Board, President, and CEO | Director and Chair of the Nominating and Corporate Governance Committee at Kimberly-Clark Corporation | Mark Smucker has been with SJM for over 26 years, holding various significant positions. He became CEO in May 2016 and Chair in August 2022. | View Report → |
Jeannette Knudsen Executive | Chief Legal Officer and Secretary | None | Jeannette Knudsen joined SJM in August 2002 and became Chief Legal Officer in September 2022. She provides strategic legal counsel for the company. | |
Jill Penrose Executive | Chief People and Company Services Officer | None | Jill Penrose joined SJM in August 2004 and assumed her current role in November 2019, leading various administrative functions. | |
John Brase Executive | Chief Operating Officer | None | John Brase joined SJM as COO in April 2020, overseeing various business units and operations. | |
Tucker H. Marshall Executive | Chief Financial Officer | None | Tucker H. Marshall joined SJM in July 2012 and became CFO in May 2020. He is responsible for supporting the company's strategic growth plan. | |
Alex Shumate Board | Lead Independent Director | Senior Partner at Squire Patton Boggs; Founding director of Adelphi Bank | Alex Shumate joined SJM's board in 2009 and is recognized for his legal expertise and leadership. | |
Dawn Willoughby Board | Director | Director at International Flavors and Fragrances, Inc.; Director at TE Connectivity Ltd. | Dawn Willoughby joined SJM's board in 2017 and has a background in consumer goods and ESG practices. | |
Jay Henderson Board | Director | Lead Director at Northern Trust Corporation; Director at Illinois Tool Works Inc. | Jay Henderson joined SJM's board in 2016 and brings expertise in finance and risk management. | |
Jodi Taylor Board | Director | Director and Chair of the Audit Committee at Mister Car Wash, Inc. | Jodi Taylor joined SJM's board in 2020 and is an audit committee financial expert. | |
Jonathan Johnson III Board | Director | None | Jonathan Johnson III joined SJM's board in 2022 and has a background in e-commerce and corporate governance. | |
Kirk Perry Board | Director | President and CEO of Circana, Inc.; Board member at Chick-Fil-A, Inc. | Kirk Perry joined SJM's board in 2017 and has extensive experience in marketing and brand management. | |
Mercedes Abramo Board | Director | Deputy Chief Commercial Officer at Cartier International SA; Founding member of Chief | Mercedes Abramo joined SJM's board in 2023 and has extensive experience in retail and luxury goods. | |
Susan Chapman-Hughes Board | Director | Director at Toast, Inc. | Susan Chapman-Hughes joined SJM's board in 2020 and has a background in digital transformation and operations. | |
Tarang Amin Board | Director | Chairman and CEO of e.l.f. Beauty, Inc.; Director at Pharmavite, LLC | Tarang Amin joined SJM's board in 2023 and is known for his leadership in the beauty industry. |
- Regarding Hostess, can you elaborate on the specific aspects of execution that weakened, what caused these issues, and how you plan to fix them?
- With the rising popularity of GLP-1 weight loss drugs potentially impacting indulgent snacking, how are you gathering information on this trend, and what resources are you dedicating to adapt your product portfolio, especially with brands like Hostess?
- Considering coffee prices have reached new highs with Arabica hitting $3, and you've already implemented two rounds of pricing, how do you plan to manage further inflation without significantly affecting demand due to price elasticity?
- Your EPS guidance has fluctuated this year from a midpoint of $10 to $9.80 and now back to $9.90; can you explain the factors behind this volatility and whether it indicates lower visibility into your business performance?
- In the pet food segment, you've implemented a price cut for Meow Mix and increased trade spend in cat food and dog snacks; what competitive pressures are driving these decisions, and how do you expect them to impact your margins and market share?
Research analysts who have asked questions during J M Smucker Co earnings calls.
Alexia Howard
Sanford C. Bernstein & Co.
5 questions for SJM
Andrew Lazar
Barclays
5 questions for SJM
Christopher Carey
Wells Fargo Securities
5 questions for SJM
Kenneth Goldman
JPMorgan Chase & Co.
5 questions for SJM
Peter Galbo
Bank of America
5 questions for SJM
Robert Moskow
TD Cowen
5 questions for SJM
Thomas Palmer
Citigroup
5 questions for SJM
Max Andrew Gumport
BNP Paribas
4 questions for SJM
Scott Marks
Jefferies
3 questions for SJM
Matthew Smith
Stifel
2 questions for SJM
Robert Dickerson
Jefferies
2 questions for SJM
Stephen Robert Powers
Deutsche Bank
2 questions for SJM
Max Gumport
BNP Paribas
1 question for SJM
Megan Clapp
Morgan Stanley
1 question for SJM
Peter Grom
UBS Group AG
1 question for SJM
Steve Powers
Deutsche Bank
1 question for SJM
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Competes in the mainstream roast and ground coffee category with brands like Maxwell House and Yuban, and in the foodservice portion control category with brands like Heinz and private label brands. | |
Competes in the mainstream roast and ground coffee category with the McCafé brand and in the single serve coffee K-Cup category with brands like Green Mountain Coffee, Donut Shop, and McCafé. | |
F. Gaviña & Sons, Inc. | Competes in the mainstream roast and ground coffee category with the Cafe La Llave brand. |
Nestlé S.A. | Competes in the single serve coffee K-Cup category with the Starbucks brand, in the premium coffee category with brands like Starbucks and Seattle's Best Coffee, and in the foodservice hot beverage category with brands like Starbucks and Nescafé. |
JDE Peet's N.V. | Competes in the single serve coffee K-Cup category with the Peet's Coffee & Tea brand and in the premium coffee category with the Peet's Coffee & Tea brand. |
Tata Global Beverages Limited | Competes in the premium coffee category with the Eight O'Clock brand. |
Community Coffee Company | Competes in the premium coffee category with the Community Coffee brand. |
Competes in the peanut butter and specialty spreads category with the Skippy brand. | |
Ferrero SpA | Competes in the peanut butter and specialty spreads category with the Nutella brand. |
Competes in the peanut butter and specialty spreads category with the Peter Pan brand. | |
Welch Foods Inc. | Competes in the fruit spreads category with the Welch's brand. |
Andros Foods USA, Inc. | Competes in the fruit spreads category with the Bonne Maman brand. |
Competes in the frozen sandwiches and snacks category with the Totino's brand and in the pet snacks category with brands like Blue Buffalo and Nudges. | |
Ruiz Foods | Competes in the frozen sandwiches and snacks category with the El Monterrey brand. |
Nestlé Purina PetCare Company | Competes in the mainstream cat food category with brands like Cat Chow, Friskies, Kit & Kaboodle, and Fancy Feast, and in the pet snacks category with the Beggin' Strips brand. |
Mars, Incorporated | Competes in the mainstream cat food category with brands like Iams and Sheba, and in the pet snacks category with brands like Dentastix and Greenies. |
McKee Foods Corporation | Competes in the sweet baked goods category with the Little Debbie brand. |
Grupo Bimbo, S.A. | Competes in the sweet baked goods category with the Entenmann's brand. |
Competes in the cookies category with the Nabisco brand. | |
Competes in the Canada coffee category with the Tim Hortons brand. | |
Integrated Food Service | Competes in the foodservice frozen handheld category with the Hot Off the Grill brand. |
Classic Delight Inc. | Competes in the foodservice frozen handheld category with the Classic Delight brand. |
| Customer | Relationship | Segment | Details |
|---|---|---|---|
Walmart Inc. and subsidiaries | Largest single major customer; no long-term contract | U.S. retail | 33% of net sales in FY 2025 ; $172.3 million in trade receivables (28% of total) as of April 30, 2025. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Hostess Brands, Inc. | 2023 |
Recent press releases and 8-K filings for SJM.
- Hagens Berman opened an investigation into whether SJM misrepresented the benefits of its $5.5 billion Hostess acquisition after SJM took a $867 million goodwill and $113 million trademark impairment in Q4 2025.
- These charges followed a $794 million goodwill and $208 million trademark write-down in Q3 2025, together totaling about 18% of the Hostess purchase price.
- The impairments, alongside forecasted sales declines in Sweet Baked Snacks, drove SJM’s share price down 15%, erasing roughly $1.8 billion in market value on June 10, 2025.
- Investigators are probing potential securities-law violations over delayed write-downs and urge affected investors to submit their losses.
- Pomerantz LLP has launched a securities fraud investigation into The J.M. Smucker Company on behalf of investors.
- The probe centers on Smucker’s $5.5 billion acquisition of Hostess Brands closed November 7, 2023, which recorded $2.4 billion of goodwill in its Sweet Baked Snacks segment.
- Q3 2025 saw Sweet Baked Snacks comparable net sales down 8%, with a $794 million goodwill and $208 million trademark impairment plus a $268 million loss on disposal of Voortman; Q4 2025 reported a 14% sales decline and impairments of $867 million goodwill and $113 million trademark.
- Following the Q4 2025 results announcement, Smucker’s stock fell 15.59% ($17.44) to close at $94.41 on June 10, 2025.
- Positive FY25 performance: delivered top-line growth and bottom-line gains through strong consumer demand and disciplined cost management; set priorities for FY26 emphasizing organic growth, transformation mindset, and focus on key brands including Uncrustables, Cafe Bustelo, Meow Mix, Milk Bone and Hostess.
- Board change: Alex Schumate retires after 16 years of service as lead independent director, prompting leadership evolution in the Sweet Baked Snacks segment.
- Proxy vote outcomes: all nine director nominees reelected; ratified Ernst & Young as independent auditor with 94% approval; advisory executive compensation vote passed with 95% support.
- Debt reduction plan: repaid $700 million in FY25; plans to repay $500 million annually for the next two fiscal years to achieve ≤3× net debt to adjusted EBITDA by end of FY27.
- Guidance update: anticipates a 25% adjusted EPS impact in FY26 due to 10% tariffs on key imports, notably coffee.
- Pomerantz LLP is investigating whether J.M. Smucker Company and certain officers or directors engaged in securities fraud or other unlawful practices on behalf of investors.
- On November 7, 2023, Smucker completed its $5.5 billion acquisition of Hostess Brands, recording $2.4 billion of goodwill in its Sweet Baked Snacks segment.
- On February 27, 2025, Smucker reported Q3 2025 results with an 8% comparable net sales decrease, a $794 million goodwill impairment, a $208 million trademark impairment, and a $268 million loss on its Voortman disposal.
- On June 10, 2025, Q4 2025 results showed a 14% comparable net sales decrease, an additional $867 million goodwill impairment and $113 million trademark impairment, prompting a lowered growth forecast for 2026.
- Following these disclosures, Smucker’s stock fell $17.44 (15.59%) to close at $94.41 on June 10, 2025.
- Q4 2025 results showed a 14% comparable net sales decline in the Sweet Baked Snacks segment, plus $867 million goodwill and $113 million trademark impairments tied to the Hostess acquisition.
- The announcement drove SJM shares down 15% on June 10, 2025, erasing about $1.8 billion in market value.
- Hagens Berman has launched an investigation into whether SJM misstated the expected synergies of the Hostess Brands deal and delayed impairment write-downs.
- This follows similar charges in Q3 2025, including an 8% net sales decrease, a $794 million goodwill impairment, $208 million trademark write-down, and a $268 million loss on the Voortman disposal.
- SJM’s updated 2026 financial plan forecasts further net sales declines and a reduced growth rate for its Sweet Baked Snacks unit.
- On June 10, 2025, SJM shares plunged 15% after Q4 2025 results showed a 14% comparable net sales decline in Sweet Baked Snacks and triggered large impairment charges.
- Q4 included $867 million goodwill and $113 million trademark write-downs—the second Hostess-related impairments in about three months.
- These follow Q3 2025 charges of $794 million goodwill, $208 million trademark impairments and a $268 million loss on the disposal of Voortman, all tied to the $5.5 billion Hostess acquisition.
- Hagens Berman has opened an investigation into whether SJM misled investors on acquisition synergies, as the updated 2026 plan forecasts continued underperformance in Sweet Baked Snacks.
- Pomerantz LLP is investigating whether J.M. Smucker and certain officers engaged in securities fraud related to its $5.5 billion Hostess Brands acquisition and associated goodwill accounting.
- In Q3 2025, the Sweet Baked Snacks segment saw comparable net sales down 8%, a $794 million goodwill impairment, a $208 million trademark impairment, and a $268 million disposal loss on the Voortman business.
- In Q4 2025, Sweet Baked Snacks net sales fell 14%, with an additional $867 million goodwill impairment and $113 million Hostess Brand trademark impairment, triggering a downgrade of its 2026 financial plan.
- Shares plunged 15.59%—a $17.44 drop—to $94.41 on June 10, 2025, after the impairment announcements.
- On June 10, 2025, SJM reported Q4 2025 Sweet Baked Snacks net sales declined 14%, alongside a $867 million goodwill impairment and a $113 million trademark impairment—the second Hostess-related writedowns in about three months.
- The announcement drove a 15% drop in SJM’s share price, eliminating roughly $1.8 billion in market value on that day.
- National firm Hagens Berman has opened an investigation into whether Smucker overstated acquisition synergies and delayed necessary goodwill and trademark write-downs.
- SJM’s updated 2026 financial plan now assumes continued net sales declines in its Sweet Baked Snacks segment due to “sustained underperformance” post-Hostess acquisition.
- Hagens Berman has opened a legal investigation into whether SJM misled investors about the benefits of its Hostess Brands acquisition following a second round of impairments in approximately three months.
- SJM shares plunged 15% on June 10, 2025, erasing about $1.8 billion of market value after the Q4 2025 results release.
- Q4 2025 results showed a 14% comparable net sales decline in the Sweet Baked Snacks segment, an additional $867 million goodwill impairment and $113 million trademark impairment (totaling 18% of the Hostess purchase price).
- The company’s updated 2026 financial plan now reflects decreased net sales and a reduced growth forecast for the Sweet Baked Snacks reporting unit.
- On June 10, 2025, SJM shares fell 15%, wiping out about $1.8 billion in value, after Q4 2025 comparable net sales declined 14% in Sweet Baked Snacks alongside a $867 million goodwill impairment and $113 million trademark write-down.
- This marks the second round of Hostess-related charges in about three months; Q3 2025 results included a $794 million goodwill impairment and a $208 million trademark charge.
- Hagens Berman has opened an investigation into whether SJM misrepresented the benefits of its $5.5 billion Hostess Brands acquisition and is soliciting investors with losses to come forward.
- SJM’s updated 2026 plan now reflects decreased net sales in the Sweet Baked Snacks segment due to sustained underperformance since the acquisition.