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Baird Financial Group, Inc.

CIK:0001648711
Asset Manager
$4B AUM
1,765 holdings
Milwaukee, WI, United States
Founded:1919
5,100 employees
Latest filing:Jun 30, 2025

Baird Financial Group, Inc., headquartered in Milwaukee, WI, is a major employee-owned financial services firm founded in 1919. Serving individual, institutional, corporate, and municipal clients globally, Baird operates through subsidiaries including Robert W. Baird & Co. Incorporated. The firm offers a wide range of services including private wealth management, equity and fixed income capital markets, asset management, investment advisory, private equity, institutional trading, and investment banking. Baird has over 5,100 employees, reflecting extensive operations across the U.S. and globally, including a well-established presence in Europe through Baird UK Ltd.

Investment Strategy

Baird Financial Group, primarily through its operating entity Robert W. Baird & Co. Incorporated, offers diverse investment strategies across wealth management, asset management, equities, fixed income, and private equity. Baird emphasizes comprehensive financial advice, customized wealth solutions, and direct investment in public and private markets. The firm supports both individual and institutional investors with a philosophy focused on long-term value creation, disciplined research-driven management, and risk-managed solutions while maintaining a client-first, fiduciary-centered approach.

Top Buys
M
MSFTMICROSOFT CORP COM
+$674.6M
A
AMZNAMAZON COM INC COM
+$393.6M
M
METAMETA PLATFORMS INC CL A
+$319.9M
J
JPMJPMORGAN CHASE CO. COM
+$316.2M
G
GEVGE VERNOVA INC COM
+$309.1M
Top Sells
U
UNHUNITEDHEALTH GROUP INC COM
-$175.6M
A
AAPLAPPLE INC COM
-$159.2M
O
ORLYOREILLY AUTOMOTIVE INC COM
-$123.9M
B
BRK-BBERKSHIRE HATHAWAY INC DEL CL B NEW
-$118.7M
A
ABBVABBVIE INC COM
-$55.1M

Top Holdings

M
MSFTMICROSOFT CORP COM
+4.8%$2.73B
A
AAPLAPPLE INC COM
+3.5%$1.97B
J
JPMJPMORGAN CHASE CO. COM
+3.2%$1.81B
B
BRK-BBERKSHIRE HATHAWAY INC DEL CL B NEW
+2.1%$1.18B
G
GOOGALPHABET INC CAP STK CL C
+2.0%$1.17B

Equity Positions (1,738)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
MICROSOFT CORP COM4.79%$2.73B5,488,964$148.15$497.41+$674.6M
A
AAPL
APPLE INC COM3.46%$1.97B9,620,363$60.19$205.17-$159.2M
J
JPM
JPMORGAN CHASE CO. COM3.18%$1.81B6,257,540$126.34$289.91+$316.2M
B
BRK-B
BERKSHIRE HATHAWAY INC DEL CL B NEW2.08%$1.18B2,436,202$233.84$485.77-$118.7M
G
GOOG
ALPHABET INC CAP STK CL C2.04%$1.17B6,571,131$77.71$177.39+$164.6M

Industry Allocation

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+6.7%
SERVICES-PREPACKAGED SOFTWARE
+6.6%
NATIONAL COMMERCIAL BANKS
+4.8%
FIRE, MARINE & CASUALTY INSURANCE
+4.1%
ELECTRONIC COMPUTERS
+3.5%