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Asset Planning Services Inc. /la/ /adv

CIK:0000811407
Investment Adviser
$314M AUM
35 holdings
Covington, LA, United States
Founded:1987
2 employees
Latest filing:Sep 30, 2025

Asset Planning Services Inc is a fee-based Registered Investment Adviser (RIA) based in Covington, Louisiana, founded in 1987. The firm manages investment portfolios and provides services such as financial planning, portfolio management for individuals and businesses, pension consulting, educational seminars, and publication of financial materials. As of 2025, they serve approximately 579 clients with a focus on individuals, high net worth investors, pension plans, and corporate clients. The firm employs 2 financial advisors and offers personalized client service, aiming to help clients achieve financial stability, maximize wealth, and minimize risk through tailored investment approaches.

Investment Strategy

Asset Planning Services Inc provides personalized investment management and financial planning tailored to each client's goals, risk tolerance, and time horizon. The firm offers discretionary and non-discretionary portfolio management, focusing on helping clients achieve long-term financial objectives such as retirement and education funding. Additionally, they advise on pension and profit-sharing plans, offer market timing services for short-term opportunities, and utilize both asset-based and fixed-fee structures. The firm fosters close adviser-client relationships, using a consultative approach to address individual and business financial planning needs.

Latest 13F Filing Activity

Asset Planning Services Inc. /la/ /adv filed their most recent 13F report on Sep 30, 2025 disclosing 34 equity positions with a total 13F market value of $237M. The fund increased holdings in Nvidia Corp., Alphabet Inc., Northrop Grumman Corp. among other positions. Asset Planning Services Inc. /la/ /adv reduced exposure to Pfizer, Inc., Philip Morris Intl Inc., Texas Instruments Inc. among others.

Top Buys
N
NVDANvidia Corp
+$7.3M
G
GOOGLAlphabet Inc.
+$2.7M
N
NOCNorthrop Grumman Corp
+$1.4M
J
JNJJohnson & Johnson
+$1.4M
R
RTXRTX Corporation
+$1.4M
Top Sells
P
PFEPfizer, Inc.
-$2.7M
P
PMPhilip Morris Intl Inc
-$1.0M
T
TXNTexas Instruments Inc
-$587.0K
P
PSAPublic Storage Inc
-$98.0K
S
SPYS P D R TRUST Unit SR
+$41.0K

Top Holdings

N
NVDANvidia Corp
+19.9%$47.2M
M
MSFTMicrosoft
+10.6%$25.2M
J
JPMJP Morgan Chase
+5.6%$13.3M
W
WMTWal Mart Stores Inc
+4.3%$10.3M
R
RTXRTX Corporation
+4.3%$10.2M

Equity Positions (34)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
Nvidia Corp19.90%$47.2M253,147$12.35$186.58+$7.3M
Microsoft10.63%$25.2M48,723$66.03$517.95+$1.1M
JP Morgan Chase5.59%$13.3M42,057$106.54$315.43+$1.1M
Wal Mart Stores Inc4.33%$10.3M99,635$42.92$103.06+$602.0K
RTX Corporation4.31%$10.2M61,120$66.76$167.33+$1.4M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+22.8%
SERVICES-PREPACKAGED SOFTWARE
+10.6%
NATIONAL COMMERCIAL BANKS
+8.5%
SEARCH, DETECTION, NAVIGATION, GUIDANCE, AERONAUTICAL SYS
+6.2%
PETROLEUM REFINING
+5.3%