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Howe & Rusling Inc.

CIK:0000769963
Investment Adviser
$2B AUM
467 holdings
Rochester, NY, United States
Founded:1940
25 employees
Latest filing:Jun 30, 2025

Howe & Rusling, Inc. is a full-service, employee-owned wealth management and investment advisory firm headquartered in Rochester, NY, with additional offices in Syracuse, NY, Boise, ID, and Colorado Springs, CO. The firm was originally founded in 1930 by Winthrop Howe, joined by Lee Rusling in 1940 to form its current incarnation, making it one of the nation's oldest investment counsel firms. Howe & Rusling is woman- and veteran-owned, has approximately 25 employees, and serves individuals, families, and institutions across the U.S., providing integrated wealth management, investment management, financial planning, estate planning, and tax strategy services.

Investment Strategy

Howe & Rusling practices a holistic, data-driven investment management approach tailored to each client's needs and goals. The firm blends in-depth research and sophisticated technology to design personalized investment portfolios, integrating financial planning, estate strategies, and tax efficiencies. As a registered investment adviser and fiduciary, Howe & Rusling prioritizes client interests while striving for long-term, diversified growth, emphasizing transparency, comprehensive risk management, and financial literacy.

Top Buys
A
AVGOBROADCOM INC
+$22.0M
I
IUSGISHARES TR
+$14.4M
V
VTIVANGUARD INDEX FDS
+$13.1M
I
IVVISHARES TR
+$11.1M
M
MSFTMICROSOFT CORP
+$9.7M
Top Sells
V
VGSHVANGUARD SCOTTSDALE FDS
-$8.7M
V
VCITVANGUARD SCOTTSDALE FDS
-$6.3M
U
UNHUNITEDHEALTH GROUP INC
-$5.8M
M
MSTRMICROSTRATEGY INC
-$5.7M
M
MUMICRON TECHNOLOGY INC
-$4.6M

Top Holdings

V
VTIVANGUARD INDEX FDS
+4.2%$57.4M
J
JPMJPMORGAN CHASE & CO.
+3.9%$53.2M
A
AVGOBROADCOM INC
+3.8%$51.9M
I
IUSGISHARES TR
+3.5%$48.0M
I
IVVISHARES TR
+3.5%$47.1M

Equity Positions (464)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VTI
VANGUARD INDEX FDS4.24%$57.4M188,957$214.04$303.93+$13.1M
J
JPM
JPMORGAN CHASE & CO.3.93%$53.2M183,468$110.11$289.91+$8.0M
A
AVGO
BROADCOM INC3.83%$51.9M188,256$66.51$275.65+$22.0M
I
IUSG
ISHARES TR3.55%$48.0M319,095$107.86$150.40+$14.4M
I
IVV
ISHARES TR3.48%$47.1M75,888$437.07$620.90+$11.1M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+6.5%
SERVICES-PREPACKAGED SOFTWARE
+5.7%
NATIONAL COMMERCIAL BANKS
+4.9%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+4.6%
SERVICES-BUSINESS SERVICES, NEC
+2.7%