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Long Road Investment Counsel, LLC

CIK:0001620081
Investment Adviser
$316M AUM
80 holdings
Kalamazoo, MI, USA
Founded:2014
2 employees
Latest filing:Jun 30, 2025

Long Road Investment Counsel, LLC is an employee-owned investment management company. It provides services to high net worth individuals, trusts, estates, and charitable institutions. The firm manages separate client-focused equity and fixed income portfolios.

Investment Strategy

LRIC employs fundamental analysis to make its investments. It typically invests in growth stocks for equity portfolios and in corporate debt securities, certificates of deposit, municipal securities, and U.S. government and agency securities for fixed income portfolios.

Latest 13F Filing Activity

Long Road Investment Counsel, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 80 equity positions with a total 13F market value of $268M. The fund increased holdings in Oracle, Idexx Labs, Alphabet CL C among other positions. Long Road Investment Counsel, LLC reduced exposure to O Reilly Automotive, Apple Inc., Becton Dickinson among others.

Top Buys
O
ORCLORACLE
+$5.5M
I
IDXXIDEXX LABS
+$1.2M
G
GOOGALPHABET CL C
+$963.6K
S
SYKSTRYKER
+$955.4K
S
SPYSPDR S&P 500 ETF
+$950.9K
Top Sells
O
ORLYO REILLY AUTOMOTIVE
-$1.9M
A
AAPLAPPLE INC
-$998.2K
B
BDXBECTON DICKINSON
-$945.0K
K
KMXCARMAX
-$853.4K
T
TMOTHERMO FISHER SCIENTIFIC
-$740.7K

Top Holdings

O
ORLYO REILLY AUTOMOTIVE
+11.1%$29.9M
S
SYKSTRYKER
+6.3%$16.8M
A
ADPADP
+6.1%$16.3M
O
ORCLORACLE
+5.8%$15.6M
F
FASTFASTENAL
+3.9%$10.3M

Equity Positions (80)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
O REILLY AUTOMOTIVE11.15%$29.9M331,295$100.80$90.13-$1.9M
STRYKER6.27%$16.8M42,456$113.73$395.63+$955.4K
ADP6.10%$16.3M52,929$106.08$308.40+$60.2K
ORACLE5.81%$15.6M71,203$51.43$218.63+$5.5M
FASTENAL3.86%$10.3M245,990$37.75$42.00+$638.2K

Industry Allocation

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+12.7%
RETAIL-AUTO & HOME SUPPLY STORES
+12.2%
SERVICES-PREPACKAGED SOFTWARE
+10.2%
SERVICES-BUSINESS SERVICES, NEC
+7.4%
SURGICAL & MEDICAL INSTRUMENTS & APPARATUS
+6.6%