Northrock Partners, LLC
NorthRock Partners, LLC is a comprehensive wealth advisory and investment management firm headquartered in Minneapolis, Minnesota. Founded in 2010, the firm provides a full suite of financial planning, consulting, and investment portfolio management services to high-net-worth individuals, families, and business owners. NorthRock emphasizes a 'Personal Office®' approach, integrating financial, lifestyle, and business advisory services to meet the unique needs of each client. As of December 2023, the firm employs a team of professionals committed to holistic wealth management, and in late 2023, NorthRock sold a majority stake to Sammons Financial Group while retaining significant minority ownership and leadership by Rob Nelson and Todd Moser.
Investment Strategy
NorthRock Partners implements a client-centric investment strategy, emphasizing holistic, global portfolio management tailored to each client's unique objectives, cash flow needs, risk tolerance, and time horizon. The firm's investment discipline is built on broad asset allocation across multiple asset classes, diversification to reduce risk, and regular rebalancing to maintain target allocations. NorthRock utilizes independent managers, recommends private collective investment vehicles such as hedge funds, private equity, and real estate funds for certain clients, and provides both discretionary and non-discretionary portfolio management. Their approach also includes comprehensive wrap fee services, ongoing due diligence of managers, and integration of financial planning with investment advisory.
Latest 13F Filing Activity
Northrock Partners, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 886 equity positions and 15 options positions with a total 13F market value of $4B. The fund increased holdings in J P Morgan Exchange Traded F, SPDR Series Trust, SPDR Series Trust among other positions. Northrock Partners, LLC reduced exposure to Apple Inc., Unitedhealth Group Inc., Abbvie Inc. among others.
Top Holdings
Equity Positions (886)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
J JMTG | J P MORGAN EXCHANGE TRADED F | 10.01% | $387.0M | 7,711,342 | $50.19 | $50.19 | +$387.0M |
S SPLG | SPDR SERIES TRUST | 6.83% | $264.0M | 3,632,364 | $69.02 | $72.69 | +$40.7M |
S SPYV | SPDR SERIES TRUST | 6.26% | $242.1M | 4,625,524 | $40.25 | $52.34 | +$15.1M |
V VGSH | VANGUARD SCOTTSDALE FDS | 6.24% | $241.2M | 4,103,319 | $58.81 | $58.78 | +$14.7M |
S SPYG | SPDR SERIES TRUST | 5.39% | $208.5M | 2,187,721 | $60.70 | $95.32 | +$45.2M |
Options Positions (10)
| Ticker | Security | Action | Type | Notional Value | Contracts | Underlying Price | Premium Paid | Change (Contracts) | Change (Value) |
|---|---|---|---|---|---|---|---|---|---|
A AAPL | APPLE INC | Sold | Put | $1.4M | 70 | $205.17 | $232.91 | -51 | -$1.3M |
S SPY | SPDR S&P 500 ETF TR | Bought | Put | $1.2M | 19 | $617.85 | $576.34 | +7 | +$502.6K |
M MSFT | MICROSOFT CORP | — | Call | $994.8K | 20 | $497.41 | $391.01 | 0 | +$244.0K |
F F | FORD MTR CO | New | Put | $217.0K | 200 | $10.85 | $10.85 | +200 | +$217.0K |
T TMUS | T-MOBILE US INC | New | Put | $119.1K | 5 | $238.26 | $238.26 | +5 | +$119.1K |
Industry Allocation
Investment Team (7)
| Name | Role | Location | |
|---|---|---|---|
 | Chief Investment Officer | Minneapolis, MN , United States | |
 | Associate | Saint Paul, MN , United States | |
 | Investment Analyst | Minneapolis, MN , United States | |
 | Senior Associate | CA , United States | |
S Shauna Bednar | Senior Associate | Inver Grove Heights, MN , United States | |
 | Associate | Minneapolis, MN , United States | |
 | Treasurer | Minneapolis, MN , United States |
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