Brian Nicholson

Brian Bustamante-Nicholson is a Partner at Greycroft, where he leads investments in emerging and growth-stage consumer brands. At Greycroft, he works alongside the firm's Consumer Brands team, focusing on innovative companies in food and beverage, beauty, personal care, pet, and health and wellness sectors. His role involves identifying top brands, supporting founders through strategic company building, and leveraging omnichannel strategies to foster brand success.

Before joining Greycroft, Brian served as Managing Director at Sonoma Brands, where he led investments in prominent brands such as Merit and Avaline, and was instrumental in supporting high-growth consumer businesses. He has extensive experience across all stages of brand development, from seed funding to mature, growth equity, and has worked closely with both direct-to-consumer and traditional retail businesses. His expertise is particularly strong in identifying brands with established product-market fit poised for omnichannel expansion and operational scaling.

Brian's influence in the investment industry is marked by his data-driven approach to supporting brands, creation of operator networks and advisory structures, and an emphasis on leveraging technology—such as AI—for marketing and logistics efficiencies. He is also active as a mentor, notably through organizations like LatinxVC. Specific educational credentials are not publicly available. His career is defined by championing innovative consumer brands and evolving best practices in early- and growth-stage investment within the consumer sector.