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Greycroft LP
Greycroft LP is a venture capital firm headquartered in New York, NY, with branch offices in Los Angeles and London. Founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow, the firm specializes in early-stage and growth equity investments in technology and consumer companies. Greycroft has a team of approximately 51 employees and manages a diversified portfolio spanning e-commerce, fintech, healthcare, media, and mobile applications. The firm partners with entrepreneurs globally and is known for supporting innovative and disruptive technology companies. Greycroft provides both financial capital and strategic guidance to help startups scale, leveraging its deep sector expertise and network. The firm has raised over $4.5 billion in assets under management and made more than 400 investments worldwide, backing notable companies such as Venmo, Huffington Post, and Acorns.
Investment Strategy
Greycroft invests in early-stage and growth-stage companies across software (especially AI, foundational models, and intelligent enterprise applications), sustainability solutions (decarbonization and environmental impact reduction), and innovative consumer brands in beauty, personal care, food, beverage, and pet categories. The firm participates in funding from seed to growth and is open to opportunities in the USA and Israel. Their approach emphasizes tailored support through an experienced operating team, access to a broad founder network, and relationships across industries, aiming to build category-defining businesses that reimagine their sectors.
Latest 13F Filing Activity
Greycroft LP filed their most recent 13F report on Jun 30, 2025 disclosing 12 equity positions with a total 13F market value of $138M. The fund increased holdings in MNTN Inc., Vertex Inc., Spotify Technology S A among other positions. Greycroft LP reduced exposure to Semrush HLDGS Inc., Reddit Inc., Airbnb Inc. among others.
Top Holdings
Equity Positions (12)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SEMR | SEMRUSH HLDGS INC | 59.07% | $81.3M | 8,983,900 | $11.94 | $9.05 | -$2.5M |
M MNTN | MNTN INC | 32.76% | $45.1M | 2,061,643 | $21.87 | $21.87 | +$45.1M |
A ACVA | ACV AUCTIONS INC | 1.06% | $1.5M | 90,000 | $14.74 | $16.22 | +$50.8K |
P PCOR | PROCORE TECHNOLOGIES INC | 1.04% | $1.4M | 21,000 | $67.35 | $68.42 | +$314.5K |
U UBER | UBER TECHNOLOGIES INC | 1.02% | $1.4M | 15,000 | $58.87 | $93.30 | -$57.7K |
Industry Allocation
Investment Team (17)
| Name | Role | Location | |
|---|---|---|---|
 | Senior Associate | New York, NY , United States | |
 | Principal | CA , United States | |
 | Principal | New York, NY , United States | |
K Katie McDowell | Associate | New York, NY , United States | |
 | Partner | Los Angeles, CA , United States | |
 | Partner | Los Angeles, CA , United States | |
 | Partner | Los Angeles, CA , United States | |
A Anna Yu | Partner | New York, NY , United States | |
 | Principal | Los Angeles, CA , United States | |
 | Partner | Sonoma, CA , United States |
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