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    Spotify Technology SA (SPOT)

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    Spotify is a global leader in audio streaming, offering a subscription-based and ad-supported platform that connects users with a vast library of music, podcasts, and audiobooks. Operating in 184 countries and territories, Spotify provides access to over 100 million music tracks, 6.5 million podcast titles, and a growing catalog of audiobooks. The company monetizes its services through subscriptions and advertising, catering to both individual users and content creators.

    1. Premium Segment - Offers subscription-based access to a vast library of music, podcasts, and audiobooks, providing an ad-free experience and additional features for subscribers.
    2. Ad-Supported Segment - Generates revenue through advertising across music and podcast content, allowing users to access the platform for free with ads.
    3. Audiobooks - Provides a catalog of over 350,000 audiobooks available for à la carte purchase, with Premium Subscribers in select markets receiving monthly access to a curated selection.
    NamePositionExternal RolesShort Bio

    Daniel Ek

    ExecutiveBoard

    Founder, CEO, Chairman, and Director

    Board member of private companies; Co-founder of Prima Materia

    Founder of Spotify, guiding its vision and strategy since 2006. Previously founded Advertigo and held senior roles at Tradera and Stardoll.

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    Alex Norström

    Executive

    Co-President and Chief Business Officer

    None

    Oversees Spotify's subscriber and advertising businesses. Joined Spotify in 2011 and held roles such as Chief Freemium Business Officer and VP of Growth.

    Christian Luiga

    Executive

    Chief Financial Officer

    Board member of Axfood AB

    Appointed CFO in 2024. Previously Deputy CEO and CFO at Saab AB and held leadership roles at Telia Company AB.

    Dustee Jenkins

    Executive

    Chief Public Affairs Officer

    Board member of Tech:NYC and New York Women in Communications

    Leads external communications, government affairs, and trust and safety at Spotify. Formerly SVP at Target and held roles in public strategies and government communications.

    Gustav Söderström

    Executive

    Co-President and Chief Product & Technology Officer

    Startup seed investor

    Responsible for Spotify's global product and technology strategy. Joined Spotify in 2009 and previously served as Chief R&D Officer.

    Katarina Berg

    Executive

    Chief Human Resources Officer

    Board member of Personio GmbH; Advisory board member of Bambuser AB

    Oversees HR strategy at Spotify. Previously held HR roles at Swedbank, 3 Scandinavia, and Kanal 5.

    Christopher Marshall

    Board

    Lead Independent Director

    Board member of Payoneer Global, Inc. and Nerdy, Inc.; General Partner at TCV

    Lead Independent Director since 2015. Chairs the People Experience and Compensation Committee and is a member of the Audit Committee.

    Heidi O’Neill

    Board

    Director

    Board member of Hyatt Hotels Corporation

    President of Consumer, Product, and Brand at Nike, Inc. Joined Spotify's board in 2017.

    Martin Lorentzon

    Board

    Director

    Founder of Tradedoubler

    Co-founder of Spotify and former Chairman of the Board (2008–2016). Played a key role in Spotify's global expansion.

    Mona Sutphen

    Board

    Director

    Partner at The Vistria Group; Trustee of Putnam Mutual Funds; Board member of Novata and Unitek Learning

    Former White House Deputy Chief of Staff for Policy under President Obama. Joined Spotify's board in 2021.

    Padmasree Warrior

    Board

    Director

    President and CEO of Fable Group; Board member of Mahindra & Mahindra

    Former CTO at Cisco and CEO of NIO USA. Founded Fable Group in 2019. Joined Spotify's board in 2017.

    Shishir Mehrotra

    Board

    Director

    CEO of Grammarly, Inc.

    Joined Spotify's board in 2017. Former CEO and Co-Founder of Coda, Inc., and held leadership roles at YouTube and Microsoft.

    Ted Sarandos

    Board

    Director

    Co-CEO of Netflix; Chairman of the Board of Trustees at Academy Museum of Motion Pictures

    Co-CEO of Netflix since 2000. Joined Spotify's board in 2016.

    Thomas Staggs

    Board

    Director

    Co-CEO of Candle Media LLC; Partner at Smash Capital Advisors LP; Chairman of PureForm Global Inc.

    Former COO of Disney. Joined Spotify's board in 2017.

    1. Your Q1 guidance shows a significant slowdown in MAU and subscriber growth compared to the strong Q4; can you explain the factors driving this deceleration and how confident are you in achieving your full-year growth targets?
    2. Advertising revenue grew only 6% year-over-year in Q4, which seems modest; what challenges are you facing in the advertising business, and when do you expect your investments in programmatic advertising to contribute meaningfully to revenue growth?
    3. You've mentioned that gross margin improvements in 2025 will be at a more moderated pace due to targeted investments; could you provide more details on these investments and how they might impact your profitability throughout the year?
    4. With the shift to offering ad-free video podcasts for Premium users and paying creators directly, how are you balancing the increased content costs with potential subscriber gains, and what impact do you anticipate on your margins?
    5. Given your strong cash position and first full year of profitability, how are you evaluating capital allocation between reinvesting in the business and returning capital to shareholders, especially considering your statement about prioritizing the business first?

    Notable M&A activity and strategic investments in the past 3 years.

    CompanyYearDetails

    Sonantic Limited

    2022

    Spotify acquired Sonantic Limited for €93 million in cash, with the deal structured under the acquisition method and involving allocations of €66 million in goodwill and €31 million in intangible assets, to enhance its AI text-to-speech capabilities.

    Findaway World, LLC

    2022

    Spotify purchased Findaway World, LLC for €117 million in cash to accelerate its audiobook content offering, with detailed purchase price allocations including €83-84 million in goodwill and various current assets and liabilities, enhancing its Ad-Supported segment.

    Podsights

    2022

    In February 2022, Spotify’s acquisition of Podsights (part of a combined deal with Chartable) for €83 million in cash involved key allocations of €59 million in goodwill and €26 million in intangible assets, and was aimed at improving podcast ad measurement and analytics services.

    Chartable

    2022

    Also acquired in February 2022 as part of the combined Chartable and Podsights deal, this acquisition allocated €59 million to goodwill and included contingent cash and equity payments, strategically enhancing Spotify’s podcast advertising capabilities in its Ad-Supported segment.

    No recent press releases or 8-K filings found for SPOT.