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WK Kellogg Co (KLG) is a North American food company specializing in the manufacturing, marketing, and distribution of branded ready-to-eat cereals. The company operates as a single consolidated segment and focuses on delivering high-quality products that cater to diverse consumer preferences, including taste, wellness, and balance. KLG's portfolio includes iconic cereal brands that are widely recognized and enjoyed across the United States, Canada, and the Caribbean.
- Ready-to-Eat Cereals - Manufactures and markets a diverse range of cereals under iconic brands, catering to various consumer needs and preferences:
- Frosted Flakes - Offers a sweet and crunchy cereal experience, popular among all age groups.
- Special K - Focuses on health-conscious consumers with cereals designed for wellness and balance.
- Froot Loops - Features colorful, fruit-flavored cereal rings, appealing to children and families.
- Raisin Bran - Combines whole-grain flakes with raisins for a nutritious breakfast option.
- Frosted Mini-Wheats - Provides a fiber-rich cereal with a frosted coating for added sweetness.
- Rice Krispies - Known for its crispy texture and versatility in recipes like Rice Krispies Treats.
- Kashi - Targets health-focused consumers with organic and natural cereal options.
- Corn Flakes - A classic cereal offering simplicity and versatility.
- Apple Jacks - Combines apple and cinnamon flavors for a unique cereal experience.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Gary Pilnick ExecutiveBoard | Chief Executive Officer and Chair | Board Member at Twin Ridge Capital Acquisition Corp | Gary Pilnick has over two decades of leadership experience in the consumer goods industry, focusing on corporate development and legal affairs. He played a key role in the spin-off of WK Kellogg Co. | View Report → |
Bruce Brown Executive | Chief Customer Officer | None | Bruce Brown has nearly 25 years of experience at Kellogg ParentCo, with leadership roles in sales and customer marketing. | |
David McKinstray Executive | Chief Financial Officer | None | David McKinstray has significant experience in finance and strategic planning, having held various roles at Kellogg ParentCo before becoming CFO of WK Kellogg Co. | |
Lisa Walter Executive | Chief Accounting Officer | None | Lisa Walter is a CPA with extensive experience in corporate accounting and financial reporting, having worked at Whirlpool Corporation and Arrival before joining WK Kellogg Co. | |
Norma Barnes-Euresti Executive | Chief Legal Officer and Secretary | Treasurer and Member of the Board of Trustees for the National Judicial College | Norma Barnes-Euresti has extensive experience in legal and compliance matters, having played a significant role in Kellanova's legal leadership. | |
Sherry Brice Executive | Chief Supply Chain Officer | None | Sherry Brice has extensive experience in supply chain management, having held leadership roles at Kellanova and contributing to the integration of the Pringles business. | |
Julio Nemeth Board | Director | Board Member at The Boston Beer Company, Inc. | Julio Nemeth has 35 years of experience in operations and supply chain management, having held senior roles at Procter & Gamble. | |
Michael Corbo Board | Director | Executive Advisor at multiple supply chain platforms | Michael Corbo has deep expertise in supply chain management, having held leadership roles at Colgate-Palmolive Company. | |
Mindy Sherwood Board | Director | President, Global Walmart and Chief Sales Officer at Procter & Gamble | Mindy Sherwood has extensive experience in sales and international business, currently serving as President, Global Walmart and Chief Sales Officer at Procter & Gamble. | |
R. David Banyard Jr. Board | Director | President and CEO of MasterBrand, Inc. | R. David Banyard Jr. brings expertise in spin-off management and financial acumen, currently serving as President and CEO of MasterBrand, Inc.. | |
Ram\u00f3n Murgu\u00eda Board | Director | Owner of Murgu\u00eda Law Firm, Trustee of the W.K. Kellogg Foundation | Ram\u00f3n Murgu\u00eda brings over 30 years of legal expertise and board experience, serving as a trustee of the W.K. Kellogg Foundation. | |
Wendy Arlin Board | Director | Director at Kohl's Corporation, Director at The Wendy's Company | Wendy Arlin has 30 years of experience in accounting and finance, recognized as an audit committee financial expert under SEC regulations. | |
Zachary Gund Board | Lead Director | Managing Partner of Coppermine Capital, LLC | Zachary Gund has extensive experience in accounting, crisis management, and strategic planning, serving as Managing Partner of Coppermine Capital, LLC. |
- Given the volume declines in 2024 and the ongoing challenging operating environment, how confident are you in your ability to maintain a stable top line while also expanding margins, especially considering that your EBITDA margin target of approximately 14% by 2026 relies on both?
- Special K, your second-largest brand, underperformed significantly in 2024, leading to a market share decline—what specific strategies are you implementing to revitalize this brand, and how quickly do you expect to see tangible results?
- With the supply chain modernization plan involving up to $500 million in capital investment and significant plant consolidations, what measures are you taking to mitigate execution risks and potential disruptions, especially given that plant closures like Omaha and Memphis are scheduled over an extended period?
- Your 2025 guidance does not account for the potentially significant tariffs on Mexico and Canada—can you elaborate on the scenarios you've planned for, and how substantial could the impact be if these tariffs are implemented?
- Considering the cereal category's declining volumes and increased promotional activity from competitors, how sustainable is your strategy of relying on price realization and operational efficiencies to drive margin expansion without losing further market share?
No recent press releases or 8-K filings found for KLG.