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Gfi Investment Counsel LTD.

CIK:0001688774
Asset Manager
$1B AUM
21 holdings
Toronto, ON, Canada
Founded:2007
19 employees
Latest filing:Jun 30, 2025

GFI Investment Counsel Ltd. is an independent asset management and investment advisory firm headquartered in Toronto, Ontario, Canada. The firm manages portfolios for high-net-worth individuals, families, foundations, and institutions. Founded in 2007, GFI focuses on providing discretionary investment management and wealth planning services with a tailored client approach. Known for its conservative and risk-managed style, GFI aims to preserve and grow client capital through transparent, client-centric service.

Investment Strategy

GFI Investment Counsel Ltd. deploys a disciplined and conservative investment approach, emphasizing capital preservation and long-term growth. The firm typically constructs diversified portfolios of high-quality equities and fixed-income securities, focusing on companies with stable earnings, strong balance sheets, and sustainable dividends. GFI may integrate top-down macroeconomic analysis with rigorous bottom-up company research, seeking to balance risk and return based on each client's goals and risk tolerance. The firm customizes strategies to client profiles, emphasizing transparent communication and prudent management.

Top Buys
M
MSFTMICROSOFT CORP
+$22.0M
F
FERGFERGUSON ENTERPRISES INC
+$16.7M
H
HLTHILTON WORLDWIDE HLDGS INC
+$11.1M
A
AXPAMERICAN EXPRESS CO
+$11.0M
M
MCOMOODYS CORP
+$5.9M
Top Sells
G
GGENPACT LIMITED
-$7.8M
A
AONAON PLC
-$5.7M
R
ROPROPER TECHNOLOGIES INC
-$3.4M
S
SHWSHERWIN WILLIAMS CO
-$647.7K
A
AMZNAMAZON COM INC
+$228.2K

Top Holdings

M
MSFTMICROSOFT CORP
+10.1%$92.4M
V
VVISA INC
+9.6%$88.1M
M
MCOMOODYS CORP
+8.8%$80.8M
R
ROPROPER TECHNOLOGIES INC
+8.7%$79.4M
H
HLTHILTON WORLDWIDE HLDGS INC
+8.0%$73.3M

Equity Positions (21)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
MICROSOFT CORP10.06%$92.4M185,666$168.64$497.41+$22.0M
V
V
VISA INC9.59%$88.1M247,995$127.03$355.05+$518.3K
M
MCO
MOODYS CORP8.80%$80.8M161,060$288.68$501.59+$5.9M
R
ROP
ROPER TECHNOLOGIES INC8.65%$79.4M140,102$589.58$566.84-$3.4M
H
HLT
HILTON WORLDWIDE HLDGS INC7.99%$73.3M275,235$159.68$266.34+$11.1M

Industry Allocation

SERVICES-BUSINESS SERVICES, NEC
+17.0%
SERVICES-CONSUMER CREDIT REPORTING, COLLECTION AGENCIES
+15.8%
WHOLESALE-HARDWARE & PLUMBING & HEATING EQUIPMENT & SUPPLIES
+13.9%
SERVICES-MANAGEMENT CONSULTING SERVICES
+10.9%
SERVICES-PREPACKAGED SOFTWARE
+10.8%