Madison Asset Management, LLC
Madison Asset Management, LLC is an asset management firm headquartered in Madison, Wisconsin, specializing in risk-sensitive investment strategies across bond and equity markets. The firm is part of the Madison Investments group, founded in 1974, and serves a broad client base including institutional funds, pension accounts, foundations, corporations, municipalities, insurance companies, and individual investors. Madison Asset Management currently employs approximately 94–95 people.
Investment Strategy
Madison Asset Management pursues a 'Participate and Protect'® investment philosophy, aiming for consistent returns while seeking to limit portfolio risk. Their approach emphasizes active management in bond and equity strategies, focusing on risk control alongside market participation. The firm manages both wrap fee and non-wrap accounts, tailoring strategies for institutional and individual clients through a disciplined, risk-sensitive process.
Latest 13F Filing Activity
Madison Asset Management, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 328 equity positions with a total 13F market value of $9B. The fund increased holdings in CDW Corp/de, Medpace Holdings Inc., Amphenol Corp. among other positions. Madison Asset Management, LLC reduced exposure to Dollar Tree Inc., Berkshire Hathaway Inc., Brown-forman Corp. among others.
Top Holdings
Equity Positions (328)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
A ACGL | Arch Capital Group Ltd | 4.74% | $439.3M | 4,825,235 | $57.26 | $91.05 | -$25.9M |
I IT | Gartner Inc | 3.07% | $284.1M | 702,813 | $298.23 | $404.22 | +$52.3M |
A APH | Amphenol Corp | 2.64% | $244.7M | 2,478,319 | $41.86 | $98.75 | +$77.7M |
P PCAR | PACCAR Inc | 2.58% | $239.3M | 2,517,149 | $68.48 | $95.06 | -$10.9M |
C CDW | CDW Corp/DE | 2.55% | $236.5M | 1,324,521 | $172.73 | $178.59 | +$102.5M |
Industry Allocation
Investment Team (20)
| Name | Role | Location | |
|---|---|---|---|
| Vice President and Portfolio Manager | Madison, WI , United States | ||
| Portfolio Manager | Madison, WI , United States | ||
D Dave Geisler | Portfolio Manager | Middleton, WI , United States | |
| Portfolio Manager | Milwaukee, WI , United States | ||
| Portfolio Manager | Madison, WI , United States | ||
H Haruki Toyama | Head of Large Cap and Mid Cap Equity, Portfolio Manager and Analyst | Madison, WI , United States | |
J Jeffrey Matthias | Vice President, Portfolio Manager and Strategist | Madison, WI , United States | |
| Portfolio Manager | Madison, WI , United States | ||
| Large Cap Portfolio Manager and Analyst | United States | ||
M Marian Quade | Vice President and Senior Portfolio Manager | Waunakee, WI , United States |