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Affinity Investment Advisors, LLC
Affinity Investment Advisors, LLC is an independently owned registered investment advisor based in Newport Beach, California. Originally founded in 1992, Affinity provides investment supervisory services to institutional and retail clients, including multi-asset models and separately managed accounts. The firm underwent various transitions, selling a majority of its assets to Morgan Stanley Investment Management in 2007 and repurchasing them from Invesco in 2010, with its current entity operating since November 1, 2010. Affinity serves pension funds, retirement systems, charitable organizations, and high-net-worth individuals. The firm employs a small team, with approximately 6 professionals as of 2025.
Investment Strategy
Affinity employs a systematic, multi-factor investment approach designed to exploit market inefficiencies. The team uses quantitative models to identify securities with desirable characteristics and applies a qualitative overlay to refine selection. Their portfolios are diversified across sectors and holdings, emphasizing rigorous risk management and ongoing account monitoring. The firm customizes investment strategies per client objectives, providing discretionary and non-discretionary services for domestic and international equities, often through mutual funds, separately managed accounts, and other vehicles. Continuous education and research underpin their long-term approach.
Latest 13F Filing Activity
Affinity Investment Advisors, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 131 equity positions with a total 13F market value of $132M. The fund increased holdings in Jabil Inc., Cisco SYS Inc., Corning Inc. among other positions. Affinity Investment Advisors, LLC reduced exposure to Unitedhealth Group Inc., Burlington Stores Inc., Hewlett Packard Enterprise C among others.
Top Holdings
Equity Positions (131)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
M MSFT | MICROSOFT CORP | 4.82% | $6.4M | 12,794 | $229.29 | $497.41 | +$1.4M |
J JPM | JPMORGAN CHASE & CO. | 3.25% | $4.3M | 14,805 | $96.37 | $289.91 | +$494.6K |
C CSCO | CISCO SYS INC | 2.41% | $3.2M | 45,905 | $63.03 | $69.38 | +$1.7M |
J JBL | JABIL INC | 2.36% | $3.1M | 14,282 | $155.79 | $218.10 | +$2.4M |
B BAC | BANK AMERICA CORP | 2.14% | $2.8M | 59,805 | $23.57 | $47.32 | +$265.7K |
Industry Allocation
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