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R.H. Dinel Investment Counsel, Inc.

CIK:0001598352
Investment Adviser
$150M AUM
42 holdings
Los Angeles, CA, United States
Founded:1992
2 employees
Latest filing:Sep 30, 2025

R. H. Dinel Investment Counsel, Inc. is an independent investment adviser based in West Los Angeles, California, founded in 1992 by Richard H. Dinel and Joyce K. Dinel. The firm provides discretionary management of securities portfolios, primarily for approximately 30 high net worth clients and families, with a client tenure of over 15 years on average. The firm is characterized by a highly personalized approach, developing detailed investment policies tailored to each client, and focuses on long-term relationships across generations.

Investment Strategy

R. H. Dinel Investment Counsel primarily emphasizes customized portfolios centered on common stocks, with supplementary investments in government, corporate, or municipal bonds as needed. The firm develops detailed investment policies based on in-depth interviews with clients about their financial situations and goals. Their strategy focuses on identifying industries with positive prospects and investing in companies within those sectors for the very long term. Ongoing portfolio management ensures alignment with evolving company prospects and client needs, with a preference for holding investments for extended periods ('forever' being an ideal). The client-centric approach prioritizes achieving unique financial goals.

Top Buys
O
ORCLORACLE CORP
+$1.9M
T
TMOTHERMO FISHER SCIENTIFIC INC
+$1.6M
B
BRK-BBERKSHIRE HATHAWAY INC DEL CL B
+$953.9K
M
MSFTMICROSOFT CORP
+$916.2K
C
CVXCHEVRON CORP
+$413.9K
Top Sells
A
ADBEADOBE SYSTEMS INCORPORATED
-$843.2K
A
ADPAUTOMATIC DATA PROCESSING INC
-$467.7K
S
SBUXSTARBUCKS CORP
-$461.7K
K
KOCOCA COLA CO
-$340.3K
C
CLCOLGATE PALMOLIVE CO
-$302.2K

Top Holdings

M
MSFTMICROSOFT CORP
+16.6%$25.7M
M
METAMETA PLATFORMS INC CL A
+7.5%$11.6M
O
ORCLORACLE CORP
+7.2%$11.2M
T
TMOTHERMO FISHER SCIENTIFIC INC
+6.2%$9.6M
A
ADBEADOBE SYSTEMS INCORPORATED
+5.6%$8.7M

Equity Positions (42)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
MICROSOFT CORP16.61%$25.7M49,690$115.08$517.95+$916.2K
M
META
META PLATFORMS INC CL A7.50%$11.6M15,825$131.93$734.38-$58.7K
O
ORCL
ORACLE CORP7.22%$11.2M39,800$45.15$281.24+$1.9M
T
TMO
THERMO FISHER SCIENTIFIC INC6.18%$9.6M19,746$252.47$485.02+$1.6M
A
ADBE
ADOBE SYSTEMS INCORPORATED5.62%$8.7M24,705$257.68$352.75-$843.2K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+29.5%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+7.5%
MEASURING & CONTROLLING DEVICES, NEC
+6.2%
SERVICES-COMPUTER PROCESSING & DATA PREPARATION
+5.5%
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
+5.4%