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West Michigan Advisors, LLC

CIK:0001909879
Investment Adviser
$600M AUM
235 holdings
Holland, MI, United States
Founded:2020
15 employees
Latest filing:Jun 30, 2025

West Michigan Advisors, LLC is a registered investment adviser headquartered in Holland, Michigan. The firm was established in December 2020 and is led by multiple experienced professionals. It provides financial planning, portfolio management, investment selection and monitoring, generational wealth transfer, and risk management services, primarily focusing on individuals and families seeking personalized financial advisory. The team consists of approximately 15 employees, offering deep experience in client-focused wealth management and investment advisory.

Investment Strategy

West Michigan Advisors, LLC takes a highly personalized approach to investment management, focusing on listening to clients’ personal stories, life goals, and family needs. The firm tailors comprehensive financial plans and investment strategies for each client, emphasizing a holistic understanding of their long-term objectives. Core advisory services include portfolio management, investment selection and monitoring, generational wealth transfer, and risk management. Their philosophy centers on transparency, ongoing client communication, and informed decision-making backed by decades of combined staff experience.

Top Buys
S
SGOViShares TR 0-3 MNTH Treasry
+$11.2M
M
MSFTMicrosoft
+$5.2M
C
CRMSalesforce
+$3.1M
N
NVDANvidia Corp
+$2.9M
A
ABBVAbbvie Inc
+$2.5M
Top Sells
M
MRKMerck & Co. Inc.
-$3.3M
G
GNTXGentex Corp
-$2.3M
F
FOXAFox Corporation Class A Com
-$733.6K
B
BBYBest Buy Co Inc
-$586.2K
U
UNHUnitedHealth Group
-$472.4K

Top Holdings

G
GNTXGentex Corp
+11.1%$39.5M
S
SGOViShares TR 0-3 MNTH Treasry
+4.7%$16.7M
D
DIVOAmplify CWP Enhanced DIV Inm ETF
+4.2%$14.9M
M
MSFTMicrosoft
+3.5%$12.5M
A
AAPLApple Inc
+2.7%$9.5M

Equity Positions (232)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
G
GNTX
Gentex Corp11.13%$39.5M1,794,798$31.41$21.99-$2.3M
S
SGOV
iShares TR 0-3 MNTH Treasry4.71%$16.7M165,785$100.68$100.69+$11.2M
D
DIVO
Amplify CWP Enhanced DIV Inm ETF4.20%$14.9M349,745$36.97$42.55+$742.6K
M
MSFT
Microsoft3.54%$12.5M25,229$383.19$497.41+$5.2M
A
AAPL
Apple Inc2.67%$9.5M46,145$177.81$205.17-$264.8K

Industry Allocation

MOTOR VEHICLE PARTS & ACCESSORIES
+11.1%
SERVICES-PREPACKAGED SOFTWARE
+5.8%
SEMICONDUCTORS & RELATED DEVICES
+5.3%
NATIONAL COMMERCIAL BANKS
+4.0%
PHARMACEUTICAL PREPARATIONS
+2.9%