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About
David Lopez-Henriquez is a Senior Associate at Greycroft in Los Angeles, where he began in 2024. In his current role, he supports portfolio companies with operational scaling and provides strategic guidance to drive growth and efficiency for Greycroft-backed startups. His primary focus is on technology-driven sectors, particularly in early- and growth-stage companies across digital media, commerce, and enterprise SaaS.
Prior to joining Greycroft, David led analytics at Grow Therapy and contributed to product strategy and analytics at Faire, where he concentrated on experimentation and strategic initiatives within marketplace and fintech environments. Earlier in his career, he worked in strategy and operations management roles at Better.com and as a management consultant at PwC, serving clients in industries such as energy, industrial products, and consumer goods.
David holds a Bachelor of Science in Operations Research and Information Engineering from Cornell University, equipping him with deep expertise in quantitative problem-solving and data-driven decision-making. Throughout his career, he has been recognized for his ability to bridge analytics with operational execution, enhancing value both for investors and portfolio companies.
Career History
| Organization | Role | Date Range | Details |
|---|---|---|---|
| Greycroft | Senior Associate | Mar 2024 to Present | — |
| Grow Therapy | Analytics | Jan 2023 to Jan 2024 | Growth Strategy & Analytics |
| Faire | Product Strategy and Analytics | Apr 2022 to Jan 2023 | — |
| Better | Manager, Strategy and Insights | Apr 2022 to Apr 2022 | — |
| Better.com | Senior Associate, Operations Strategy | Feb 2021 to Apr 2022 | — |
| PwC | Senior Associate, Management Consulting | Jun 2020 to Jan 2021 | Chief of Staff to IPS Ops Partnership
Industrial Products & Services - Operations Consulting
*Select Project Experience*
- Enterprise Wide Strategic Cost Transformation for a National Gas & Electric... |
| PwC | Management Consulting Associate | Aug 2018 to Jun 2020 | - Carve Out/Divestiture: Supply Chain and Contract Separation for a Fortune 1000 Public Utility
- External Labor Strategy and Integration for a National Gas & Electric Utility
- Pricing Framework Stra... |
| PwC | Technology Advisory Summer Associate | Jun 2017 to Aug 2017 | Fortune 100 Multinational Insurance Company, Cybersecurity Assesment and Improvement Roadmap
- Worked with a team to conduct a cybersecurity maturity assessment
- Assisted in providing and verifying ... |
| TD | Data Analytics and Strategy Intern | Jun 2016 to Aug 2016 | - Designed data architecture workflows to outline data flow for risk management and audit teams
- Generated deposit growth and migration reports
- Conducted analysis on TD Wealth's deposit portfolio
-... |
Education
Cornell University
Bachelor of Science (BS), Operations Research and Information Engineering
2014 — 2018
Saint Andrew's School
High School Diploma
2010 — 2014
Skills & Expertise
Others at Greycroft LP (16)
| Name | Role | Location |
|---|---|---|
| Senior Associate | New York, NY , United States | |
| Principal | CA , United States | |
| Principal | New York, NY , United States | |
K Katie McDowell | Associate | New York, NY , United States |
| Partner | Los Angeles, CA , United States | |
| Partner | Los Angeles, CA , United States | |
| Partner | Los Angeles, CA , United States | |
A Anna Yu | Partner | New York, NY , United States |
| Principal | Los Angeles, CA , United States | |
| Partner | Sonoma, CA , United States |
Similar Fund Managers
| Name | Role | Fund | Location |
|---|---|---|---|
| Principal | Crosslink Capital Inc. | CA , United States | |
D Dane Lewis | Analyst | Crosslink Capital Inc. | San Francisco, CA , United States |
J Jake Nunn | Partner | SR One Capital Management, LP | Los Altos, CA , United States |
| Partner | SR One Capital Management, LP | San Mateo, CA , United States |