Katherine Unknown

Katherine Power is a Partner at Greycroft, based in Los Angeles, California, where she leads the firm’s early-stage investments in consumer brands. Her role focuses on identifying and partnering with founders building innovative, science-driven brands at the intersection of beauty, personal care, wellness, and retail technology, with investments extending from seed to growth stages. She is recognized for her hands-on approach, providing strategic guidance, operational expertise, and influential network support to portfolio companies, particularly those reimagining traditional consumer sectors for the modern shopper.

Prior to joining Greycroft in 2023, Katherine built a distinguished career as a serial entrepreneur and founder. She launched and scaled four successful consumer businesses: Who What Wear (digital media/fashion), Versed (clean skincare), Avaline (wine), and MERIT Beauty (minimalist beauty). Her expertise spans accessibility, ingredient efficacy, data-driven digital business models, and omni-channel consumer experiences. Katherine’s achievements have been recognized by Fortune’s 40 Under 40, Fast Company’s Most Innovative Companies, Inc.’s 20 Young Entrepreneurs to Watch, and Adweek’s Creative 100 lists.

Katherine works closely with co-investors and industry leaders, including L’Oréal BOLD and Rosewood Capital Ventures, contributing to platforms that empower the next generation of consumer brands. Although education data is unavailable, her career highlights her authority in beauty, personal care innovation, and consumer products investing. She is noted for hosting high-impact industry summits and fostering collaborations that accelerate category-defining brands.