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Dividend Assets Capital, LLC
Dividend Assets Capital, LLC (DAC) is an employee-owned boutique wealth management and investment firm headquartered in Ridgeland, South Carolina. Founded in 2004, DAC is an SEC-registered investment adviser serving private individuals (including high net worth clients), pension and profit sharing plans, charitable organizations, and businesses. The firm manages portfolio solutions with a focus on dividend growth and value, employing a team of approximately 8 to 11 professionals.
Investment Strategy
Dividend Assets Capital employs a disciplined approach focused on long-term dividend growth, value-oriented equity investments, and risk management. They emphasize quality companies with strong fundamentals, consistent dividend histories, and potential for increasing shareholder value. The firm offers customized portfolio management primarily via separate accounts, and their strategies center on capital appreciation and income through careful security selection and active monitoring.
Latest 13F Filing Activity
Dividend Assets Capital, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 139 equity positions with a total 13F market value of $551M. The fund increased holdings in Microsoft Corp., Oracle Corp., Broadcom Inc. among other positions. Dividend Assets Capital, LLC reduced exposure to Unitedhealth Group Inc., Ameriprise Finl Inc., Oneok Inc. New among others.
Top Holdings
Equity Positions (139)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
M MSFT | MICROSOFT CORP | 6.70% | $36.9M | 74,130 | $66.84 | $497.41 | +$8.0M |
C COST | COSTCO WHSL CORP NEW | 4.99% | $27.5M | 27,777 | $200.79 | $989.94 | +$878.3K |
V V | VISA INC | 3.32% | $18.3M | 51,453 | $189.27 | $355.05 | +$9.6K |
N NVO | NOVO-NORDISK A S | 3.29% | $18.1M | 262,362 | $34.33 | $69.02 | -$375.8K |
J JPM | JPMORGAN CHASE & CO. | 3.03% | $16.7M | 57,578 | $139.21 | $289.91 | +$2.6M |
Industry Allocation
Investment Team (4)
| Name | Role | Location | |
|---|---|---|---|
 | Portfolio Manager, Private Client Group | Bluffton, SC , United States | |
 | President │ Director of Institutional Asset Management Group | Boston, MA , United States | |
 | Energy Analyst | Savannah, GA , United States | |
 | Chief Executive Officer and Portfolio Manager | United States |
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