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Richards, Merrill & Peterson, Inc.

CIK:0000090108
Investment Adviser
$210M AUM
215 holdings
Spokane, WA, United States
Founded:1924
20 employees
Latest filing:Sep 30, 2025

Richards, Merrill & Peterson, Inc. (now doing business as Richards Merrill Wealth Management) is a locally owned, independent investment advisory and broker-dealer firm headquartered in Spokane, Washington. Founded in 1924, the firm has a long history of providing wealth management, retirement planning, and investment advisory services to individuals, families, and businesses. It is multigenerational and continues to be managed by the Larson family, with a focus on succession and continuity of client service. Richards Merrill employs a 'client first' philosophy, emphasizing personalized, fiduciary advice and close, long-term relationships. As of 2024, the firm has recently relocated to a landmark downtown Spokane office and serves hundreds of clients while maintaining independence from larger industry consolidators. Estimated employee count is approximately 20.

Investment Strategy

Richards Merrill Wealth Management focuses on prudent, fundamentals-driven investing with a long-term approach primarily for individuals and families preparing for and living in retirement. Their strategy emphasizes individual assessment of each client's goals, risk tolerance, and values to create customized portfolios. The firm avoids speculation, favoring ownership of quality companies and a diversified asset allocation. As a boutique provider, they partner with outside professionals where needed but manage investment portfolios in-house with an emphasis on disciplined advice and fiduciary responsibility. The firm prioritizes putting the client's best interests first, continuity of service, and sustaining generational wealth.

Top Buys
A
AAPLAPPLE INC
+$2.1M
G
GOOGLALPHABET INC
+$1.6M
N
NVDANVIDIA CORPORATION
+$1.1M
G
GOOGALPHABET INC
+$639.0K
L
LHXL3HARRIS TECHNOLOGIES INC
+$625.2K
Top Sells
H
HONHONEYWELL INTL INC
-$301.0K
S
SYKSTRYKER CORPORATION
-$257.1K
S
STZCONSTELLATION BRANDS INC
-$222.0K
U
UPSUNITED PARCEL SERVICE INC
-$219.9K
C
CMGCHIPOTLE MEXICAN GRILL INC
-$213.3K

Top Holdings

M
MSFTMICROSOFT CORP
+5.7%$13.1M
A
AAPLAPPLE INC
+5.1%$11.8M
C
COSTCOSTCO WHSL CORP NEW
+4.5%$10.3M
Q
QQQINVESCO QQQ TR
+4.0%$9.2M
A
AMZNAMAZON COM INC
+3.7%$8.6M

Equity Positions (212)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
MICROSOFT CORP5.65%$13.1M25,277$423.23$517.95+$283.7K
A
AAPL
APPLE INC5.07%$11.8M46,155$250.42$254.63+$2.1M
C
COST
COSTCO WHSL CORP NEW4.47%$10.3M11,175$918.57$925.63-$28.2K
Q
QQQ
INVESCO QQQ TR3.97%$9.2M15,320$514.04$600.37+$609.0K
A
AMZN
AMAZON COM INC3.73%$8.6M39,346$219.39$219.57+$132.6K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+8.6%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+6.0%
SEMICONDUCTORS & RELATED DEVICES
+5.8%
RETAIL-VARIETY STORES
+5.2%
ELECTRONIC COMPUTERS
+5.1%