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Wendell David Associates Inc.

CIK:0000878228
Investment Adviser
$1B AUM
146 holdings
Portsmouth, NH, United States
Founded:1979
5 employees
Latest filing:Jun 30, 2025

Wendell David Associates Inc is a federally registered investment advisory firm located in Portsmouth, NH, founded in 1979 by David T. Wendell. The firm manages $1.3 billion in assets for approximately 487 clients across retail investors, high net worth individuals, and charitable organizations. It employs a small team of 4–5 professionals providing portfolio management and financial advisory services, known for a team-based investment approach and personal client service.

Investment Strategy

Wendell David Associates Inc employs a disciplined, team-based investment process centered on identifying high-quality companies with superior fundamental characteristics and strong long-term prospects for earnings and dividend growth. The team uses a proprietary statistical screen to evaluate relative attractiveness among companies, followed by collaborative fundamental analysis and monthly strategy meetings. The firm’s philosophy emphasizes finding companies poised for stable expansion and constructing diversified portfolios aligned with clients’ financial objectives.

Latest 13F Filing Activity

Wendell David Associates Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 143 equity positions with a total 13F market value of $994M. The fund increased holdings in Microsoft, Intuit, Alphabet Class A among other positions. Wendell David Associates Inc. reduced exposure to Apple, Fiserv, Lilly, Eli among others.

Top Buys
M
MSFTMicrosoft
+$15.9M
I
INTUIntuit
+$6.9M
G
GOOGLAlphabet Class A
+$2.7M
S
SYKStryker
+$1.6M
M
MPCMarathon Petroleum
+$1.6M
Top Sells
A
AAPLApple
-$9.5M
F
FIFiserv
-$6.8M
L
LLYLilly, Eli
-$3.0M
C
CHDChurch & Dwight
-$3.0M
A
ABBVAbbVie
-$2.8M

Top Holdings

M
MSFTMicrosoft
+6.7%$66.6M
M
MAMastercard
+6.5%$64.6M
A
AAPLApple
+5.6%$55.5M
A
ADPAutomatic Data Processing
+5.6%$55.5M
T
TJXTJX Companies
+4.7%$47.0M

Equity Positions (143)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
Microsoft6.69%$66.6M133,796$65.65$497.41+$15.9M
Mastercard6.50%$64.6M115,012$45.65$561.94+$96.0K
Apple5.58%$55.5M270,573$23.64$205.17-$9.5M
Automatic Data Processing5.58%$55.5M179,959$49.30$308.40+$58.0K
TJX Companies4.73%$47.0M380,601$26.52$123.49-$282.0K

Industry Allocation

SERVICES-BUSINESS SERVICES, NEC
+11.5%
PHARMACEUTICAL PREPARATIONS
+11.3%
SERVICES-PREPACKAGED SOFTWARE
+10.5%
ELECTRONIC COMPUTERS
+6.7%
RETAIL-FAMILY CLOTHING STORES
+5.5%

Investment Team (1)

NameRoleLocationLinkedIn
Reid Smith
Reid Smith
Senior Vice President, Portfolio ManagerPortsmouth, NH , United States