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eBay Inc. is a global commerce leader that operates one of the world's largest and most vibrant marketplaces, connecting millions of buyers and sellers across more than 190 markets worldwide . The company's business activities are centered around its Marketplace platforms, which include its online marketplace at www.ebay.com, localized counterparts, off-platform businesses in Japan and the United States, and a suite of mobile apps . eBay's revenue is primarily generated through fees collected on paid sales, including final value fees, feature fees, fees to promote listings, payment services fees, listing fees, and store subscription fees from sellers . Additionally, eBay earns revenue from first-party advertising products, which have been a significant focus for growth .
- Marketplace Platforms - Operates a global online marketplace at www.ebay.com, along with localized counterparts and off-platform businesses in Japan and the United States, facilitating transactions between buyers and sellers.
- Promoted Listings - Offers advertising products such as Promoted Listings Standard, Promoted Listings Express, Promoted Listings Advanced, and External Promoted Listings to enhance visibility and drive growth in Gross Merchandise Volume (GMV).
- First-Party Advertising Products - Generates revenue through advertising initiatives designed to enhance the marketplace experience and promote listings.
- Mobile Apps - Provides a suite of mobile applications to facilitate easy access to the marketplace for users on the go.
- Category Focus - Leverages technology to improve the marketplace experience in specific categories, including parts & accessories, collectibles, fashion, electronics, and home & garden.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Cornelius Boone Executive | Chief People Officer | None | Cornelius Boone joined eBay in February 2021. He previously held HR leadership roles at American Airlines and Walmart. | |
Eddie Garcia Executive | Chief Product Officer | None | Eddie Garcia rejoined eBay in April 2022. He previously held leadership roles at Meta, Sam's Club, and Travelzoo, and earlier worked at eBay from 2003 to 2014. | |
Jamie Iannone Executive | President and CEO | None | Jamie Iannone rejoined eBay as CEO in April 2020. He previously held leadership roles at Walmart, Barnes & Noble, and eBay (2001-2009). | View Report → |
Julie Loeger Executive | Chief Growth Officer | None | Julie Loeger joined eBay in January 2021 after 29 years at Discover, where she held various leadership roles, including EVP and President of U.S. Cards. | |
Samantha Wellington Executive | Chief Legal Officer and Secretary | None | Samantha Wellington joined eBay in October 2024, succeeding Marie Oh Huber. She previously held legal and HR leadership roles at TriNet. | |
Steve Priest Executive | Chief Financial Officer (CFO) | None | Steve Priest joined eBay as CFO in June 2021. Previously, he was CFO at JetBlue Airways and held leadership roles at British Airways. | |
Adriane M. Brown Board | Director | Flying Fish Ventures (Managing Partner); Axon Enterprise, Inc.; American Airlines Group, Inc.; KKR & Co. Inc.; International Women’s Forum (Trustee) | Adriane M. Brown joined eBay's Board in 2017. She is a Managing Partner at Flying Fish Ventures and serves on multiple boards, including Axon and American Airlines. | |
Aparna Chennapragada Board | Director | Corporate VP of Generative AI at Microsoft Corporation | Aparna Chennapragada joined eBay's Board in 2022. She is a Corporate VP at Microsoft, leading generative AI initiatives, and has extensive experience in AI and product leadership. | |
E. Carol Hayles Board | Director | Webster Financial Corporation (Chair of Audit Committee) | E. Carol Hayles joined eBay's Board in 2020. She previously served as CFO of CIT Group Inc. and has extensive experience in finance and accounting. | |
Logan D. Green Board | Director | Chair of the Board and Non-Employee Advisor at Lyft, Inc. | Logan Green joined eBay's Board in 2016. He is the co-founder of Lyft and served as its CEO until April 2023, transitioning to Chair of the Board and advisor. | |
Mohak Shroff Board | Director | Senior VP of Engineering at LinkedIn | Mohak Shroff joined eBay's Board in 2020. He leads LinkedIn's global engineering teams and has extensive experience in technology and product development. | |
Paul S. Pressler Board | Independent Chair of the Board | MOD Super Fast Pizza, LLC; Revlon Group Holdings LLC | Paul Pressler has been a director since 2015 and Chair of the Board. He is an Operating Advisor at Clayton, Dubilier & Rice and previously served as CEO of The Gap, Inc. | |
Perry M. Traquina Board | Director | Morgan Stanley; The Allstate Corporation | Perry Traquina joined eBay's Board in 2015. He is the former CEO of Wellington Management and serves on the boards of Morgan Stanley and Allstate. | |
Shripriya Mahesh Board | Director | Spero Ventures (General Partner); Sundaram Brake Linings Ltd.; Turo Inc.; Sundance Institute (Trustee) | Shripriya Mahesh joined eBay's Board in March 2023. She is a General Partner at Spero Ventures and has held leadership roles at eBay in the past. | |
William (Bill) Nash Board | Director | President and CEO of CarMax; Director at CarMax | Bill Nash joined eBay's Board in September 2024. He is the CEO of CarMax and has led the company through significant digital transformation. | |
Zane Rowe Board | Director | CFO at Workday, Inc.; Trustee at Embry-Riddle Aeronautical University | Zane Rowe joined eBay's Board in February 2024. He is the CFO at Workday and has held leadership roles at VMware, Apple, and United Airlines. |
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Despite positive GMV growth of only 1% in Q2 2024, how does the company plan to accelerate top-line growth in a challenging macro environment, and what specific strategies are in place to drive higher GMV growth beyond focused categories?
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Active buyers have been relatively flat at 132 million, and enthusiast buyers have remained consistent at 16 million for several quarters; what are your plans to significantly grow the enthusiast buyer segment, which drives 70% of your volume, and how will you improve buyer acquisition and retention strategies to achieve this?
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Given that gross margin declined by 30 basis points year-over-year due to tax-related matters and other headwinds, what steps are being taken to mitigate these impacts, and how do you foresee gross margin trends evolving in the upcoming quarters?
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With free cash flow decreasing to $278 million in Q2 2024 due to timing of cash tax payments, can you provide more color on your expectations for free cash flow generation for the full year, and how this aligns with your capital allocation plans, including increased share repurchases and dividend payments?
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Considering macroeconomic challenges and regulatory changes in key markets like the UK impacting C2C volumes, what initiatives are you implementing to offset these pressures, and how confident are you in your ability to sustain international GMV growth under these conditions?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Operates a shopping platform service and has made changes to its search algorithms that have reduced the amount of search traffic directed to the company from searches on Google. This could lead to higher costs, integration barriers, or loss of customers if the company cannot adapt to these changes. | |
A general ecommerce site that provides an alternative for consumers and merchants to buy and sell goods. It is one of the competitors in the United States and globally. | |
A social media platform that enables purchases and provides another channel for buyers and sellers. It is mentioned as a competitor in ecommerce and advertising. | |
A social media platform that enables purchases and provides another channel for buyers and sellers. It is mentioned as a competitor in ecommerce and advertising. | |
Operates Google Shopping, a shopping-comparison site, and provides horizontal search engine services that may divert users to other shopping destinations. Sellers also use Google for search-related advertisements. | |
TikTok | A social media platform that enables purchases and provides another channel for buyers and sellers. It is mentioned as a competitor in ecommerce and advertising. |
A traditional retailer with online and mobile operations that competes with the company in the ecommerce space. | |
A traditional retailer with online and mobile operations that competes with the company in the ecommerce space. | |
A traditional retailer with online and mobile operations that competes with the company in the ecommerce space. | |
A traditional retailer with online and mobile operations that competes with the company in the ecommerce space. | |
A specialized ecommerce site that competes with the company by focusing on unique and handmade goods. | |
A multi-channel service that allows sellers to create their own ecommerce sites and sell goods, providing an alternative to the company's platform. | |
An ecommerce site focused on home goods that competes with the company in specific product categories. | |
Temu | An ecommerce platform that competes with the company in the United States and globally. |
Shein | An ecommerce platform that competes with the company in the United States and globally. |
Rakuten | An ecommerce platform that competes with the company in the United States and globally. |
Vinted | An online platform focused on second-hand fashion that competes with the company in specific product categories. |
StockX | An online platform focused on sneakers and collectibles that competes with the company in specific product categories. |
An online platform focused on luxury consignment that competes with the company in specific product categories. | |
Back Market | An online platform focused on refurbished electronics that competes with the company in specific product categories. |
Chrono24 | An online platform focused on luxury watches that competes with the company in specific product categories. |
Fanatics | An online platform focused on sports merchandise that competes with the company in specific product categories. |
Farfetch | An online platform focused on luxury fashion that competes with the company in specific product categories. |
RockAuto | An online platform focused on auto parts that competes with the company in specific product categories. |
GOAT Group | An online platform focused on sneakers and streetwear that competes with the company in specific product categories. |
Adevinta | Operates online aggregation and classifieds platforms that provide alternative channels for buyers and sellers. |
Naspers Limited | Operates online aggregation and classifieds platforms that provide alternative channels for buyers and sellers. |
craigslist | A classifieds platform that provides an alternative channel for buyers and sellers. |
Oodle.com | A classifieds platform that provides an alternative channel for buyers and sellers. |
Operates Facebook and Instagram, which are social media platforms enabling purchases and providing alternative channels for buyers and sellers. | |
A social network that enables purchases and provides another channel for buyers and sellers. | |
A general ecommerce site that provides an alternative for consumers and merchants to buy and sell goods. It is one of the competitors in the United States and globally. | |
Zalando | A general ecommerce site that provides an alternative for consumers and merchants to buy and sell goods. It is one of the competitors in the United States and globally. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Caramel | 2025 | eBay acquired Caramel on February 6, 2025, integrating its end-to-end online automotive transaction solution to enhance vehicle marketplace capabilities without disclosing financial terms; the definitive agreement was announced on January 13, 2025. |
Goldin | 2024 | eBay acquired Goldin on May 16, 2024 after an announcement on April 10, 2024, to expand its collectibles offerings and curated auction experiences, complementing its broader partnership with PSA; the deal did not disclose specific financial details. |
3PM Shield | 2023 | Completed in February 2023, the acquisition of 3PM Shield enabled eBay to integrate AI-based marketplace compliance technology aimed at preventing counterfeit, unsafe, and illegal product listings, thereby improving trust and safety on its platform. |
Certilogo | 2023 | eBay acquired Certilogo in 2023 to bolster its authentication capabilities in the fashion category using AI-powered QR code technology, which enhances product lifecycle tracking and supports sustainability and resale initiatives; the move strengthens eBay’s relationship with high-end brands. |
TCGplayer | 2022 | Completed on October 31, 2022, the acquisition of TCGplayer for up to approximately $295 million in cash expanded eBay’s presence in the collectibles category by adding omnichannel capabilities, improved inventory management, and hobby shop relationships for trading card enthusiasts. |
KnownOrigin | 2022 | Acquired in Q2 2022, KnownOrigin is an NFT marketplace that allows artists and collectors to transact blockchain-based art, aligning with eBay’s strategy to explore synergies between physical and digital collectibles, though no financial details were disclosed. |
myFitment | 2022 | eBay’s acquisition of myFitment in 2022 enhanced its automotive and powersports parts and accessories segment by offering tools for ensuring perfect product fitment, which helps reduce returns and improve buyer satisfaction; the deal aligns with its focus category strategy with no disclosed financial terms. |
Recent developments and announcements about EBAY.
Earnings
New Earnings (Q4 2024)
·Feb 27, 2025, 5:38 AMView full earnings summary →EBAY’s focus categories climbed 6% in Q4 (vs ~0% e-commerce growth in key EU markets), outpacing rivals and gaining share. Ad revenue jumped 16% in first-party and 17% overall. Despite macro headwinds, EBAY expects GMV acceleration through 2025 via AI and focus categories.
Press Releases
Press Release
·Feb 12, 2025, 1:49 AMView full press release →Definitive agreement signed on Jan 11, 2025 to acquire Caramel, a digital platform for end-to-end vehicle transactions. Expected closing in Q1 2025 to enhance eBay Motors' secure, streamlined vehicle sales process.