SHOPIFY (SHOP) Company Report

Shopify is collaborating with ESW and Arsenalia to facilitate Scholl's global direct-to-consumer (DTC) e-commerce expansion into over 50 markets.
The partnership utilizes Shopify's platform infrastructure to enable Scholl to scale its global DTC footprint through a localized, compliant, and streamlined model.
The international rollout has commenced in Scholl's domestic market and Europe, including the United Kingdom and Switzerland, with plans to expand into more than 30 additional markets such as India, Brazil, Mexico, Indonesia, and key Middle Eastern territories.

2 days ago

Press Release

ONAR Holding's Acquired Agency JUICE Achieves Record Black Friday Results

SHOP

M&A

Revenue Acceleration/Inflection

New Projects/Investments

ONAR Holding Corporation announced that its recently acquired performance marketing agency, JUICE, achieved significant performance milestones during the Black Friday/Cyber Monday (BFCM) period, demonstrating immediate value and scalability.
JUICE drove substantial revenue growth and efficiency gains for clients, including a +72% year-over-year revenue increase to $1.03 million with a 12.12x Return on Ad Spend (ROAS) for a high-end jewelry client, and 3x the anticipated volume of membership signups for a fitness company.
The agency also improved profitability for a supplement retailer with an 82% reduction in Cost Per Acquisition (CPA) and a 270% increase in Return on Ad Spend (ROAS).
ONAR CEO Claude Zdanow stated that these results validate the company's M&A strategy and position its agencies for best-in-class commercial impact and long-term shareholder value.

3 days ago

Press Release

Shopify CFO Discusses Agentic Commerce, Merchant Growth, and Financial Outlook at Nasdaq Conference

SHOP

New Projects/Investments

Revenue Acceleration/Inflection

Guidance Update

Shopify is bullish on agentic commerce, developing technologies like Catalog and Sidekick to support merchants, anticipating it will expand e-commerce penetration and leverage Shopify's technological strengths.
The company is experiencing strong merchant acquisition across both small and enterprise segments, driven by its platform, Shop Pay's brand recognition, and effective marketing strategies.
Shopify expects its payments penetration, currently around 65%, to continue increasing through international expansion and product rollouts, contributing to future take rate growth along with new advertising and other product offerings.
Subscription Solutions gross margins are stable (80%+), while Merchant Solutions gross margins are projected to be neutral to slightly down. The company plans to maintain a disciplined headcount, leveraging internal tools to support growth.

Dec 10, 2025, 12:00 AM

Transcript

Shopify Discusses Agentic Commerce, Merchant Growth, and Financial Outlook

SHOP

New Projects/Investments

Guidance Update

Revenue Acceleration/Inflection

Shopify is bullish on agentic commerce, actively building technologies like Catalog and Sidekick to support merchants, and views it as a potential driver for increased e-commerce penetration and a factor in winning enterprise deals.
The company reports strong merchant acquisition, attributing it to the power of the platform, Shop Pay's brand recognition, effective marketing, paid trials, and an overall increase in new business creation globally, with consistent growth across different merchant cohorts.
Shopify's payments penetration currently stands at 65% and is expected to continue increasing, driven by geographic expansion into regions like Central and South America, the Middle East, and Southeast Asia, as well as integration of local payment methods.
Regarding profitability, Subscription Solutions gross margin remains stable at over 80%, while Merchant Solutions gross margin has faced headwinds but is expected to see some lessening in the coming year; overall gross margins are anticipated to be neutral to slightly down annually. The company also plans to maintain disciplined headcount without increasing it in the coming year, leveraging internal tools for growth.

Dec 10, 2025, 12:00 AM

Transcript

Shopify Discusses Agentic Commerce Strategy and Growth Drivers

SHOP

New Projects/Investments

Revenue Acceleration/Inflection

Guidance Update

Shopify is bullish on agentic commerce, developing technologies like Catalog and Sidekick to empower merchants and potentially expand consumer spending.
The company is experiencing strong merchant acquisition across all segments, including enterprise, where it wins approximately four out of ten deals by integrating various commerce solutions.
Payments penetration stands at approximately 65% and is projected to increase, with international expansion and new offerings like advertising expected to drive future take rate growth.
Shopify anticipates Subscription Solutions gross margins to remain stable at over 80%, while Merchant Solutions gross margins are expected to be neutral to slightly down annually. The company plans to maintain a disciplined headcount, leveraging internal tools for continued growth.

Dec 10, 2025, 12:00 AM

Transcript

Shopify Partner Recurly Deepens Partnership and Achieves Technology Partner Status

SHOP

New Projects/Investments

Product Launch

Revenue Acceleration/Inflection

Recurly, a subscription growth platform, has deepened its partnership with Shopify and been recognized as a Shopify Plus Technology Partner.
This designation validates Recurly as a trusted, scalable subscription solution for Shopify and Shopify Plus merchants, supporting the shift towards recurring revenue models in ecommerce.
Over the last year, Recurly's revenue recovery engine helped commerce brands recover over $5 million in revenue and contributed to $345 million in processed GMV.
Recurly Commerce plans to launch customizable bundles later this quarter (Q4 2025) and introduce next-generation payment recovery enhancements in early 2026.

Dec 9, 2025, 12:00 PM

Press Release

Shopify Reports Strong Holiday Sales and Outlines Diverse Growth Strategies

SHOP

Revenue Acceleration/Inflection

New Projects/Investments

Product Launch

Shopify merchants generated $14.6 billion in sales over the Black Friday Cyber Monday weekend, marking a 27% increase year-over-year (24% on a constant currency basis).
The company is experiencing significant growth driven by international expansion (growing in the high 30s% to low 40s%), increasing focus on larger enterprise merchants (those with $25 million and above in annual GMV), and the in-store business.
Shopify Payments' GPV penetration reached 65% as of Q3, with Shop Pay at 67%, and the company anticipates continued penetration growth despite international expansion acting as a near-term headwind.
Future growth levers include product expansion into new countries (e.g., payments in 15 more countries and capital product in eight countries), the Shop App (which saw 140% year-over-year GMV growth), and early-stage initiatives in Agentic Commerce and advertising.

Dec 3, 2025, 4:35 PM

Transcript

Shopify Discusses Holiday Sales, Growth Drivers, and Future Strategy at UBS Conference

SHOP

Revenue Acceleration/Inflection

New Projects/Investments

Product Launch

Shopify merchants achieved $14.6 billion in sales over the Black Friday Cyber Monday weekend, representing a 27% increase (24% on a constant currency basis) from the previous year, effectively doubling the $7.5 billion recorded in 2022.
Key growth drivers include strong performance in the online business, significant expansion in international markets (growing in the high 30s% to low 40s%) led by Europe, and increasing success in the enterprise segment, particularly with merchants generating $25 million and above in annual GMV.
Shopify Payments GPV penetration reached 65% as of Q3, with the Shop Pay button adoption at 67%, and while international expansion initially presents a headwind to overall penetration, it offers substantial future growth potential.
The in-store business already constitutes a low double-digit portion of GMV, and the Shop App has seen 140% year-over-year GMV growth, with early-stage advertising (Shop Campaigns) and Agentic Commerce (AI) initiatives identified as future opportunities.
Future growth into 2026 and 2027 is anticipated from continued international and enterprise expansion, product rollouts in new countries, and potential contributions from pricing adjustments.

Dec 3, 2025, 4:35 PM

Transcript

Shopify Highlights Strong Black Friday Cyber Monday Sales and Growth Drivers at UBS Conference

SHOP

Revenue Acceleration/Inflection

New Projects/Investments

Shopify reported $14.6 billion in sales during the Black Friday Cyber Monday 2025 weekend, marking a 27% increase year-over-year (24% on a constant currency basis) and effectively doubling the sales from BFCM 2022.
The company's growth is driven by international expansion, particularly in Europe, which is growing in the high 30s% to low 40s%, and by increased focus on larger enterprise merchants (those with $25 million and above in annual GMV).
Shopify Payments GPV penetration reached 65% as of Q3, with continued opportunity for higher adoption in North America and internationally, while the Shop Pay button achieved 67% penetration.
Shopify is also investing in future growth through the Shop App, which saw 140% year-over-year GMV growth, early-stage advertising products (Shop Campaigns), and preparing for Agentic Commerce to drive merchant sales volume.

Dec 3, 2025, 4:35 PM

Transcript

Shopify reports record Black Friday-Cyber Monday sales

SHOP

Revenue Acceleration/Inflection

Shopify merchants achieved a record $14.6 billion in global sales over the Black Friday-Cyber Monday weekend, representing a 27% increase from the previous year (24% on a constant currency basis).
Over 81 million customers worldwide purchased from Shopify-powered brands, with sales peaking at $5.1 million per minute at 12:01 PM EST on Black Friday.
More than 15,800 entrepreneurs made their first sale, and over 94,900 merchants experienced their highest-selling day ever on Shopify during the period.

Dec 2, 2025, 1:01 PM

8-K

Earnings Transcripts

Quarterly earnings call transcripts for SHOPIFY.

Q3 2025

Nov 4, 2025

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Q2 2025

Aug 6, 2025

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Q1 2025

May 8, 2025

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