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    ETSY Inc (ETSY)

    CFO Change

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    Etsy, Inc. operates as a global online marketplace connecting millions of buyers and sellers, emphasizing creativity and human connection in commerce. The company offers a platform for unique and creative goods made by independent sellers, supporting them with tools and services to scale their businesses. Etsy's marketplaces include Etsy.com, Reverb, and Depop, each catering to different product categories and demographics.

    1. Marketplace Revenue - Generates income through transaction fees, payments revenue, and other fees related to its marketplaces, including Etsy, Depop, and Reverb.
    2. Services Revenue - Offers on-site advertising (Etsy Ads) and additional services like shipping labels to enhance seller capabilities.
    NamePositionStart DateShort Bio
    Josh SilvermanPresident and Chief Executive OfficerMay 2017Josh Silverman has extensive experience in executive leadership, operations, and strategy. He previously held roles such as CEO of Skype and Shopping.com and co-founded Evite, Inc..
    Rachel GlaserChief Financial OfficerMay 2017Rachel Glaser oversees Etsy's global financial operations. She previously held CFO roles at Leaf Group and Move, Inc., and senior finance roles at Yahoo! and Disney.
    Nicholas DanielChief Product OfficerJuly 29, 2022Nicholas Daniel joined Etsy in 2014 and has led initiatives like Etsy Ads and personalization. He previously worked at Google in sales engineering.
    Rachana KumarChief Technology Officer (Departing)January 1, 2023Rachana Kumar has led product development and mobile initiatives at Etsy since 2014. She also expanded Etsy's Mexico City office and has been recognized for innovation and inclusion.
    Raina MoskowitzChief Operating and Marketing OfficerJanuary 1, 2024Raina Moskowitz has held multiple leadership roles at Etsy since 2020. She previously worked at American Express in product management, strategy, and marketing.
    Toni ThompsonChief Human Resources OfficerJanuary 1, 2024Toni Thompson joined Etsy in 2020 and previously served as VP of People & Talent Strategy. She has also held senior roles at The Muse and Conde Nast.
    Colin StretchChief Legal Officer and Corporate SecretaryFebruary 14, 2023Colin Stretch was previously General Counsel at Facebook and Of Counsel at Latham & Watkins LLP. He also served as a Leader-in-Residence at Columbia Law and Business Schools.
    Kruti Patel GoyalPresident and Chief Growth OfficerJanuary 1, 2025Kruti Patel Goyal has been with Etsy since 2011, holding roles such as Chief Product Officer and CEO of Depop. She has driven growth and customer experience improvements.
    Lanny BakerChief Financial OfficerJanuary 1, 2025Lanny Baker has over 20 years of CFO experience at companies like Yelp and Monster Worldwide. He was previously COO and CFO at Eventbrite.
    Brad MinorChief Marketing OfficerJanuary 3, 2025Brad Minor joined Etsy in 2022 as VP of Brand Marketing & Communications. He was promoted to Chief Brand Officer in 2024 before becoming CMO.
    Interim LeadershipInterim Chief Technology OfficerJanuary 1, 2025Interim CTO leadership will be provided by two current VPs of Engineering following Rachana Kumar's departure. Specific details about the interim leaders are not provided.
    1. With the active seller count decreasing by 8.5% year-over-year to 6.2 million, how confident are you that this decline won't negatively impact the variety and availability of unique products on your platform, and what measures are you taking to ensure it doesn't hinder GMS growth?

    2. Given that Etsy marketplace GMS has declined by about 6% year-over-year despite your investments in foundational improvements, what specific strategies do you have in place to reverse this trend and drive GMS growth in the near term?

    3. In the current environment where consumers are prioritizing deep discounts and competitors are heavily promoting, how does Etsy plan to compete effectively without compromising its brand identity, and are you concerned that this approach could impact your market share?

    4. Despite increasing your consolidated marketing spend by 22% year-over-year, you've seen a 13% decline in new buyer additions; can you elaborate on the effectiveness of your marketing investments and what steps you're taking to improve buyer acquisition efficiency?

    5. Given the early stages of the Etsy Insider loyalty program and the cautious approach you're taking, how do you envision this program scaling to effectively drive repeat purchases and loyalty, and what timeline should investors expect for it to make a meaningful impact on your results?

    Program DetailsProgram 1Program 2
    Approval DateJune 14, 2023 October 30, 2024
    End Date/DurationNo expiration date No expiration date
    Total Additional Amount$1 billion $1 billion
    Remaining Authorization$259.9 million $1 billion
    DetailsMitigates dilution; opportunistic repurchases to reduce shares outstanding Newly approved; no further details yet

    Recent developments and announcements about ETSY.

    Corporate Leadership

      Leadership Change

      ·
      Dec 5, 2024, 2:25 PM

      Departures and Appointments at Etsy:

      • Rachel Glaser is retiring as Chief Financial Officer, effective December 31, 2024. She will remain as an advisor until June 30, 2025. Lanny Baker will succeed her as CFO, bringing extensive experience from Eventbrite and Yelp .

      • Raina Moskowitz is leaving her role as Chief Operating and Marketing Officer to become a CEO at another company. Brad Minor, currently Chief Brand Officer, will step up as Chief Marketing Officer .

      • Rachana Kumar, Chief Technology Officer, is departing to pursue new opportunities. Interim leadership will be provided by two vice presidents of engineering while a search for her successor is underway .

      • Kruti Patel Goyal has been appointed as President and Chief Growth Officer, effective January 1, 2025. She will continue as CEO of Depop until March 31, 2025, during her transition .

      CFO Change

      ·
      Dec 5, 2024, 2:25 PM

      As of the current date, there is no information indicating that the CFO of Etsy has left the company. Lanny Baker has been appointed as the new Chief Financial Officer, effective January 1, 2025, succeeding Rachel Glaser, who announced her retirement earlier. Glaser will remain with Etsy as an advisor through June 30, 2025, to ensure a smooth transition .