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Integral Ad Science Holding Corp. (IAS) is a leading global media measurement and optimization platform. The company focuses on providing independent measurement and verification of digital advertising across various devices, channels, and formats, including desktop, mobile, connected TV, social, display, video, and emerging media like audio and gaming. IAS sells solutions that ensure media quality standards, optimize ad spend for advertisers, and improve inventory yield and revenue for publishers.
- Optimization - Provides solutions that enhance the effectiveness of digital advertising by optimizing ad placements and ensuring they reach the intended audience.
- Measurement - Offers independent verification services that measure the viewability and quality of digital ads, ensuring they are seen by real people in brand-safe environments.
- Publisher - Delivers tools and services that help publishers maximize their ad inventory yield and revenue through improved media quality and performance.
| Revenue by Segment - in Millions of USD | Q2 2021 | Q3 2021 | FY 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 | FY 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | FY 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | FY 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Optimization | 57.00 | 63.62 | 224.47 | 52.46 | 58.47 | 61.12 | 70.55 | 242.6 | ||||||||||
| Measurement | 47.80 | 52.64 | 186.05 | 46.32 | 52.69 | 52.90 | 59.09 | 211.0 | ||||||||||
| Publisher | 15.50 | 18.06 | 63.85 | 15.75 | 17.85 | 19.51 | 23.39 | 76.5 | ||||||||||
| Programmatic Revenue | - | - | - | - | - | - | - | - | ||||||||||
| Advertiser Direct Revenue | - | - | - | - | - | - | - | - | ||||||||||
| Supply Side Revenue | - | - | - | - | - | - | - | - | ||||||||||
| Total Revenue | 120.30 | 134.33 | 474.37 | 114.53 | 129.01 | 133.53 | 153.03 | 530.1 | ||||||||||
| Revenue by Geography - in Millions of USD | Q2 2021 | Q3 2021 | FY 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 | FY 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | FY 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | FY 2024 |
| Americas | 83.42 | 90.98 | 327.59 | 78.52 | 88.87 | 92.681 | 104.07 | 364.14 | ||||||||||
| - United States | 78.78 | 86.07 | 310.82 | 74.28 | 84.50 | 87.689 | 99.69 | 346.16 | ||||||||||
| EMEA | 27.65 | 32.8 | 111.00 | 27.23 | 30.81 | 31.492 | 38.03 | 127.56 | ||||||||||
| APAC | 9.26 | 10.52 | 35.78 | 8.78 | 9.33 | 9.355 | 10.93 | 38.40 | ||||||||||
| Total Revenue | 120.33 | 134.3 | 474.37 | 114.53 | 129.01 | 133.528 | 153.03 | 530.10 | ||||||||||
| KPIs - Metric (Unit, Scale) | Q2 2021 | Q3 2021 | FY 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 | FY 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | FY 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | FY 2024 |
| Net revenue retention of advertising customers (percentage) | 116 | - | 116 | 113 | 112 | 108 | - | 107 | ||||||||||
| Total number of large advertising customers (count) | 219 | - | 222 | 227 | 232 | 232 | - | 237 |
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Jill Putman ExecutiveBoard | Interim Chief Financial Officer (CFO) | Arctic Wolf Networks; Avalara | Jill Putman has served as the Interim CFO at IAS since January 3, 2025 following Tania Secor’s departure and has been a member of the IAS Board of Directors since January 2021. She brings extensive financial leadership experience from her previous roles including CFO at Jamf Holding Corp. from 2014 to September 2022 and CFO at Kroll Ontrack from July 2011 to May 2014. | |
Lisa Utzschneider ExecutiveBoard | Chief Executive Officer | Lisa Utzschneider has served as the Chief Executive Officer and Director at IAS since January 2019. She has a rich history in the digital advertising sector, having held key executive roles at Yahoo!, Amazon, and Microsoft. | View Report → | |
Alexis Gil Executive | Chief Accounting Officer | Alexis Gil is the Chief Accounting Officer at IAS since November 27, 2023. He has extensive financial leadership experience, having served as Vice President, Global Controller at Sprinklr, Inc. from February 2021 to November 2023. |
- Given your dual China strategy detailed in documents and , how do you plan to overcome the regulatory and competitive hurdles to effectively balance “China in” and “China out” opportunities while ensuring consistent service quality?
- With intense competition from peers like DoubleVerify, why do you believe the test-and-learn approach for market entry, as noted in document , will secure a competitive advantage over a rapid first-to-market strategy in activation solutions?
- In light of the pricing challenges highlighted in document , can you explain how the observed differences between moat versus nonmoat client dynamics affect your overall revenue model and profitability outlook?
- Considering the recent Oracle wins described in document , what are the key challenges you anticipate in converting these new accounts, and how will you mitigate potential obstacles in upselling and cross-selling within that customer base?
- As the shift in CTV from direct deals to real-time bidding intensifies, referenced in documents and , how do you expect this evolution to impact both volume and pricing, and what measures are in place to address any associated risks?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Our industry is highly competitive with a mix of large, established companies such as DoubleVerify, Inc. Our industry continues to evolve, with competition intensifying and is expected to continue to intensify. We believe that we primarily compete on our comprehensive coverage across channels, devices, and platforms; trusted independent position; established client relationships with many of the leading global brands; global footprint; and breadth and performance of our solutions. | |
Human, Inc. | Our industry is highly competitive with various point solution providers such as Human, Inc. |
ZEFR, Inc. | Our industry is highly competitive with various point solution providers such as ZEFR, Inc. |
Nielsen | Some of our competitors, such as Nielsen, may have a longer operating history and greater name recognition. As a result of these or other circumstances, our competitors may be better able to respond quickly to new technologies, develop deeper relationships, or offer competitive products and services at lower prices. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Publica | 2021 | IAS acquired Publica on August 9, 2021 in a deal valued at $220 million, structured as approximately 75% cash and 25% stock; the acquisition was strategically aimed at accelerating IAS's CTV strategy by integrating Publica’s robust CTV ad platform and leadership (CEO Ben Antier) to enhance monetization and transparency in the CTV ad ecosystem. |
Amino Payments | 2021 | IAS acquired Amino Payments in 2021, though the documents do not provide further details on its deal value, structure, or specific capabilities, leaving the strategic rationale and asset portfolio information unstated. |
Recent press releases and 8-K filings for IAS.
- IAS showcased its global measurement and optimization platform that serves Fortune 500 advertisers (84% of revenue) and a strong publisher segment (16%), while expanding into international and mid-market opportunities.
- The company announced the hiring of new CFO Alpana Wegner, set to start on June 10, marking a leadership update following interim management.
- Strong Q1 performance was highlighted with notable growth in programmatic (24%), social measurement (15%), and publisher segments (33%), supporting an upward revision of 2025 guidance.
- IAS has appointed Alpana Wegner as its new Chief Financial Officer, effective June 10, 2025.
- Wegner will lead the global finance team and report directly to CEO Lisa Utzschneider, replacing Interim CFO Jill Putman.
- With over 25 years of financial leadership experience from previous roles at Secureworks and Benefitfocus, she is expected to bolster the company’s financial strategy.
- IAS CEO Lisa Utzschneider detailed the company’s focus on performance optimization and ad verification, ensuring high-quality, fraud-free digital advertising environments.
- The discussion highlighted substantial investments in AI-driven solutions, with 30% of the engineering team dedicated to enhancing programmatic efficiency and transparency for improved ROI.
- Significant expansion in CTV was emphasized, including a reported 30% year-over-year growth in the publisher segment, showcasing robust momentum in the fast-growing CTV market.
- Q4 2024 Performance: Revenue increased 14% to $153M, net income reached $15.3M at a 10% margin, and adjusted EBITDA rose 29% to $61.4M at a 40% margin
- Full Year 2024 Results: Total revenue hit $530.1M (12% increase), with net income of $37.8M (7% margin) and adjusted EBITDA at a 36% margin
- Segment Performance: Optimization, Measurement, and Publisher segments grew by 11%, 12%, and 30% respectively, driven by key renewals including social media and TMQ product adoption
- Product Innovation: Launched new prebid optimization on Meta, enhanced quality measurement capabilities, and initiated moves into the Chinese market
- Customer Strength: Maintained 237 large advertising customers with 107% net revenue retention supporting profitable growth
- Forward-Looking Guidance: Provided context on risks and performance with forward‐looking statements and non‐GAAP financial measures
- Pomerantz LLP has filed a class action lawsuit against Integral Ad Science Holding Corp (IAS) alleging securities fraud and other unlawful business practices .
- Investors who acquired IAS securities during the period from March 2, 2023 to February 27, 2024 are eligible to participate .
- Affected investors are advised to request lead plaintiff status by contacting Danielle Peyton before March 31, 2025 .
- The legal action is offered at no cost to investors and leverages extensive experience in shareholder litigation .
- The lawsuit is contextualized by preceding IAS financial results, including disappointing Q2 and Q4 2023 performance and significant stock price declines .
- Class action lawsuit filed on behalf of IAS common stock purchasers from March 2, 2023 to February 27, 2024 alleging non-disclosure of issues such as competitive pricing pressures and weakening revenue growth .
- KSF and former Louisiana Attorney General Charles C. Foti, Jr. urge investors with losses over $100,000 to file lead plaintiff applications by March 31, 2025 .
- The lawsuit follows Integral’s post-market Q4 2023 results and a subsequent 41% share price decline after disappointing revenue guidance .
- Investors can join the action via the provided website, with lead plaintiff nominations due by March 31, 2025 .
- Shareholders of IAS are informed about a class action lawsuit alleging false and misleading statements, particularly regarding pricing strategy and revenue growth, during the class period from March 2, 2023 to February 27, 2024.
- Potential lead plaintiff appointments are available with a registration deadline of March 31, 2025 for those affected by the alleged securities law violations.
- The notice advises affected investors to register promptly to participate in the monitoring process throughout the case.
- Multiple law firms—including Gross Law Firm, Rosen Law Firm, Levi & Korsinsky, LLP, Pomerantz LLP, The Law Offices of Howard G. Smith, and Bronstein, Gewirtz & Grossman, LLC—have filed class action lawsuits alleging securities fraud and misleading disclosures by IAS regarding its pricing strategy, weak demand, and slowing revenue growth .
- Eligible investors who purchased IAS shares from March 2, 2023 to February 27, 2024 are invited to join the litigation and potentially serve as lead plaintiff at no cost .
- Investors are encouraged to contact their attorneys or the respective law firms (including Gross Law Firm) regarding their rights before the critical deadline of March 31, 2025 .
- Rosen Law Firm has filed a class action lawsuit on behalf of IAS stock purchasers alleging that IAS failed to disclose material pricing pressures and a slowdown in revenue growth.
- Gross Law Firm has notified IAS shareholders of potentially false or misleading public statements related to competitive pricing and weakening demand.
- The lawsuit covers transactions made between March 2, 2023 and February 27, 2024.
- Shareholders who purchased IAS shares during this period are urged to join the lawsuit or register for lead plaintiff appointment before March 31, 2025.
- Pomerantz LLP announced a class action lawsuit against Integral Ad Science Holding Corp. (IAS), alleging securities fraud and unlawful business practices, with investors given until March 31, 2025 to request lead plaintiff status.
- Bronstein, Gewirtz & Grossman, LLC filed a separate class action suit against IAS and certain officers, alleging securities misstatements regarding competitive pricing and revenue trends.
- The lawsuits come on the heels of financial setbacks for IAS, including a significant stock price decline following slower Q2 2023 optimization revenue growth and disappointing Q4 2023 revenue guidance due to pricing cuts.
- The Bronstein action invites IAS investors who acquired securities between March 2, 2023 and February 27, 2024 and experienced substantial losses to consider leading the lawsuit.