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ZWJ Investment Counsel Inc.

CIK:0000842782
Investment Adviser
$4B AUM
245 holdings
Atlanta, GA, United States
Founded:1981
19 employees
Latest filing:Sep 30, 2025

ZWJ Investment Counsel Inc is an independent investment advisory firm based in Atlanta, Georgia. Established in 1981, the firm offers discretionary investment management and portfolio advisory services primarily to individuals (including high net worth individuals), charitable organizations, pension and profit-sharing plans, and corporations. With approximately 19 employees, ZWJ Investment Counsel focuses on personalized portfolio solutions and tailored service. The firm is SEC-registered and serves a regionally diverse client base throughout the United States.

Investment Strategy

ZWJ Investment Counsel implements a disciplined, long-term investment philosophy tailored to the unique goals and risk tolerances of each client. The firm emphasizes a diversified approach across equity and fixed income markets, constructing portfolios comprised of high-quality individual securities within a framework of fundamental research and active management. Focus areas include leading large-cap equities, income-producing assets, and tax efficiency. Strategic asset allocation decisions are based on rigorous analysis, with client-specific customization and ongoing risk management as central tenets.

Top Buys
G
GOOGALPHABET INC
+$31.7M
M
MUMICRON TECHNOLOGY INC
+$18.7M
A
ABBVABBVIE INC
+$16.2M
A
AAPLAPPLE INC
+$12.5M
N
NOCNORTHROP GRUMMAN CORP
+$10.4M
Top Sells
E
ELVELEVANCE HEALTH INC FORMERLY
-$17.6M
F
FIFISERV INC
-$8.1M
K
KOCOCA COLA CO
-$6.8M
T
TPRTAPESTRY INC
-$5.9M
B
BSXBOSTON SCIENTIFIC CORP
-$5.6M

Top Holdings

G
GOOGALPHABET INC
+4.2%$117.5M
O
ORCLORACLE CORP
+3.9%$110.9M
N
NVDANVIDIA CORPORATION
+3.7%$106.1M
M
MSFTMICROSOFT CORP
+3.7%$105.0M
A
AVGOBROADCOM INC
+3.7%$105.0M

Equity Positions (244)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
G
GOOG
ALPHABET INC4.15%$117.5M482,425$54.97$243.55+$31.7M
O
ORCL
ORACLE CORP3.92%$110.9M394,449$36.80$281.24+$6.2M
N
NVDA
NVIDIA CORPORATION3.75%$106.1M568,887$13.01$186.58+$9.7M
M
MSFT
MICROSOFT CORP3.71%$105.0M202,790$65.11$517.95+$4.2M
A
AVGO
BROADCOM INC3.71%$105.0M318,188$28.25$329.91+$6.3M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+10.2%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+9.4%
SERVICES-PREPACKAGED SOFTWARE
+9.2%
PHARMACEUTICAL PREPARATIONS
+6.9%
SERVICES-BUSINESS SERVICES, NEC
+6.4%