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Brunswick Corporation (BC) is a leading manufacturer and marketer of recreational marine products, specializing in boats, marine engines, and related parts and accessories. The company is recognized for its innovation and commitment to developing competitive products that cater to the needs of the marine industry. Brunswick also engages in joint ventures to expand its operations and serves a diverse customer base with a wide range of offerings.
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Propulsion - Manufactures outboard engines, sterndrive engines, and controls, rigging, and propellers to power and enhance marine vessels.
- Outboard Engines - Provides high-performance engines for various types of boats.
- Controls, Rigging, and Propellers - Offers essential components for boat operation and performance.
- Sterndrive Engines - Supplies engines designed for specific boating applications.
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Boat - Produces a variety of boats, including aluminum freshwater boats, recreational fiberglass boats, and saltwater fishing boats, while also focusing on business acceleration initiatives.
- Aluminum Freshwater Boats - Designs lightweight and durable boats for freshwater use.
- Recreational Fiberglass Boats - Creates versatile boats for leisure and recreational activities.
- Saltwater Fishing Boats - Develops specialized boats for saltwater fishing enthusiasts.
- Business Acceleration - Supports growth initiatives and partnerships within the boating industry.
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Engine Parts & Accessories (Engine P&A) - Distributes and manufactures essential parts and accessories for marine engines.
- Distribution - Provides a wide range of marine engine parts to customers.
- Products - Develops innovative accessories to enhance engine performance and reliability.
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Navico Group - Focuses on marine electronics and digital systems, offering advanced solutions for navigation, communication, and onboard systems.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Aine L. Denari Executive | Executive Vice President and President of Navico Group and Chief Technology Officer | Aine L. Denari has served as the Executive Vice President and President of Navico Group and Chief Technology Officer at Brunswick since August 2024, and previously as Executive Vice President and President of Brunswick Boat Group from October 2020 to August 2024. Prior to her roles at Brunswick, she held senior positions at ZF AG, showcasing her vast expertise in electronics and business development. | View Report → | |
Brenna D. Preisser Executive | Executive Vice President and President – Brunswick Boat Group | Brenna D. Preisser is currently the Executive Vice President and President – Brunswick Boat Group at BC since August 2024. She has been with Brunswick since 2004 and previously served as Executive Vice President and President – Business Acceleration from 2020 to August 2024 and as Chief Human Resources Officer from 2016 to 2021. | View Report → | |
Christopher F. Dekker Executive | Executive Vice President, General Counsel, Secretary, and Chief Compliance Officer | Christopher F. Dekker has served as Executive Vice President, General Counsel, Secretary, and Chief Compliance Officer at Brunswick Corporation since October 2014. He previously served as Associate General Counsel starting in 2010. | ||
David M. Foulkes Executive | Chief Executive Officer | Director of Vontier Corporation | David M. Foulkes is the Chief Executive Officer of Brunswick Corporation, a role he has held since January 2019. Previously, he led Brunswick in several executive positions including serving as Chief Technology Officer and President of Brunswick Marine Consumer Solutions between 2014 and 2019. | View Report → |
Jill M. Wrobel Executive | Executive Vice President and Chief Human Resources Officer | Jill M. Wrobel is the Executive Vice President and Chief Human Resources Officer at Brunswick Corporation since December 2021. Previously, she served as Vice President, Enterprise Human Resources and Transformation Leader at Brunswick starting in December 2020, and has held various HR leadership roles at Walgreens Boots Alliance and Walgreens. | ||
John G. Buelow Executive | Executive Vice President and President of Mercury Marine | John G. Buelow is currently serving as Executive Vice President and President of Mercury Marine at Brunswick Corporation since February 2023. Previously, he served as Vice President of Global Operations from June 2018 to February 2023 and as Vice President of Category Management from 2016 to 2018. | ||
Randall S. Altman Executive | Senior Vice President and Controller | Randall S. Altman is the Senior Vice President and Controller at Brunswick Corporation since 2022, having advanced through roles including Vice President and Controller (June 2019 to 2022) and Vice President – Treasurer (2013 to 2019) since joining in 2003. | ||
Ryan M. Gwillim Executive | Executive Vice President and Chief Financial and Strategy Officer | Ryan M. Gwillim is the Executive Vice President and Chief Financial and Strategy Officer at Brunswick Corporation since June 2020. He has progressed through various roles at Brunswick, including Vice President – Finance and Treasurer (2019-2020) and Vice President – Investor Relations (2017-2019), contributing significantly to BC’s financial and strategic operations. | ||
David C. Everitt Board | Independent Director | David C. Everitt, aged 70, has served as an Independent Director of Brunswick Corporation since 2012 and chairs the Human Resources and Compensation Committee. He brings extensive global experience from executive roles at Deere & Company, contributing valuable insights in operations, manufacturing, and marketing. | ||
David V. Singer Board | Independent Director | Current Director at Performance Food Group Company | David V. Singer has been an Independent Director at Brunswick Corporation since 2013 and serves as Chair of the Audit and Finance Committee as well as a member of the Executive Committee. He has a distinguished background including previous CEO and CFO roles at companies such as Snyder’s-Lance, Inc. (CEO from 2010 to 2013) and Coca-Cola Bottling Company Consolidated (CFO from 2001 to 2005). | |
J. Steven Whisler Board | Independent Director | Director at CSX Corporation | J. Steven Whisler has been an Independent Director at Brunswick Corporation since 2007, serving as Chair of the Nominating and Corporate Governance Committee and as a member of the Human Resources and Compensation Committee. He is a retired executive with extensive experience, having served as Chairman & CEO of Phelps Dodge Corporation from 2000 to 2007. | |
Joseph W. McClanathan Board | Independent Director | Director of Leggett and Platt, Incorporated | Joseph W. McClanathan is an Independent Director at Brunswick Corporation since 2018 and serves on the Audit and Finance Committee. He is a retired executive with prior leadership roles including President and CEO, Household Products Division at Energizer Holdings, Inc. | |
Lauren Patricia Flaherty Board | Independent Director | Lauren Patricia Flaherty is an Independent Director at Brunswick Corporation since 2018, with an extensive background in marketing leadership from roles at CA Technologies, IBM, and Juniper Networks. | ||
MaryAnn Wright Board | Independent Director | Group1 Automotive Inc.; Micron Technology; Solid Power | MaryAnn Wright is an Independent Director at BC since 2021. She is a retired executive with extensive leadership experience from roles at Johnson Controls and Ford Motor Company, among others. | |
Nancy E. Cooper Board | Non-Executive Board Chair | Guardian Life Insurance Company of America; Aptiv PLC | Nancy E. Cooper serves as the Non-Executive Board Chair at Brunswick Corporation and has been a Director since 2013. She brings extensive experience from senior financial and executive roles at CA Technologies, IMS Health, and IBM. | |
Reginald Fils-Aimé Board | Independent Director | Managing Partner at Brentwood Growth Partners LLC; Director at Spin Master Corporation; Chairman at UTA Acquisition Corporation | Reginald Fils-Aimé has been an Independent Director at Brunswick Corporation since 2021 and serves on the Audit and Finance Committee. Previously, he was President and COO of Nintendo of America (2006–2019) and is currently the Managing Partner at Brentwood Growth Partners LLC, while also holding board roles at Spin Master Corporation and UTA Acquisition Corporation. | |
Roger J. Wood Board | Independent Director | Roger J. Wood has been serving as an Independent Director at Brunswick Corporation since 2012. He brings a strong background in manufacturing and the automotive industry with previous roles including Co-CEO of Tenneco, Inc. (2018–2020) and President & CEO of Dana Incorporated (2011–2015). |
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You anticipate an incremental tariff impact of $30 to $40 million in 2025 due to China 301 tariffs; with the uncertain tariff environment, what specific mitigation strategies are you implementing, and how might additional tariffs affect your financial outlook?
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Your guidance includes an unfavorable earnings impact of $30 to $40 million from currency fluctuations due to a strong U.S. dollar; how are you managing foreign exchange risks, and what is the potential impact on earnings if currency trends worsen?
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Given the 24% sales decrease in your propulsion business and a 65% reduction in production rates in the second half of the year, how are you adjusting your operations to align with demand, and what measures are in place to prevent further margin erosion?
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With a significant reduction in boat production by over 30% and more than 1,000 fewer boats in the U.S. pipeline, how do you plan to address the operational inefficiencies caused by lower production volumes, and what steps are you taking to restore profitability in the Boat segment?
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Your 2025 adjusted diluted EPS guidance ranges broadly from $3.50 to $5.00; can you elaborate on the key factors contributing to this wide range, and under what specific market scenarios do you expect to achieve the upper versus the lower end of this guidance?
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Freedom Boat Club franchise operations and territories in Southeast Florida | 2024 | Acquired for $31.2 million in net cash with allocations of $28.2 million in goodwill and $5.2 million in customer relationships (amortized over 10 years). The acquisition, included in the Boat segment, is not material to overall financials and is meant to enhance regional presence and support branding synergies. |
Fliteboard Pty Ltd | 2023 | Completed on September 1, 2023, for $89.6 million in net cash, this acquisition of an eFoiling technology leader bolsters Brunswick’s entry into the electric-foiling surfboard market, fitting into its Propulsion segment. It includes detailed purchase price allocations (goodwill, trade names, customer relationships, and developed technology) and incurred transaction costs of $0.8 million. |
Freedom Boat Club franchise operations, territory rights and marine assets in the Southeast United States | 2022 | Acquired in Q2 2022 for $95.7 million in net cash, this deal included goodwill (ranging from $75.0 million to $79.5 million) and customer relationships (between $9.1 million and $11.9 million, amortized over 10 years), with transaction costs around $1.2–$1.3 million. The acquisition, part of the Boat segment, supports the expansion of shared access and the "Boating-as-a-Service" ecosystem strategy. |
Recent press releases and 8-K filings for BC.
- Brunswick reported Q1 2025 results with GAAP diluted EPS of $0.30, as-adjusted diluted EPS of $0.56, and consolidated net sales of $1,221.8M .
- Adjusted operating results featured an 11% decline in net sales with operating margins at 6% and muted performance in segments such as Navico Group and Boat due to cautious dealer ordering .
- Strong cost control delivered a $160M improvement in free cash flow—from a prior deficit of -$205M to $44M—and supported $26M in share repurchases .
- Updated full-year guidance projects a revenue range of $5.0B–$5.4B, an adjusted EPS range of $2.50–$4.00, and free cash flow in excess of $350M .
- The company anticipates potential incremental net tariff costs of $100–125M in 2025 and is mitigating these challenges via supply chain migration and entry-level model streamlining .