You might also like
e.l.f. Beauty, Inc. is a multi-brand beauty company that focuses on offering inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The company aims to make the best of beauty accessible to every eye, lip, face, and skin concern by delivering premium-quality products at accessible prices with broad appeal. e.l.f. Beauty's operations include a diverse range of beauty products available online and through major retailers such as Target, Walmart, and Ulta Beauty.
- e.l.f. Cosmetics - Offers premium-quality, prestige-inspired cosmetics at extraordinary value, featuring clean, vegan, and cruelty-free products manufactured in a Fair Trade Certified facility.
- e.l.f. SKIN - Provides targeted, ingredient-focused, dermatologist-developed skincare formulas.
- Naturium - Focuses on high-performance, skin-compatible, and affordable skincare, utilizing natural botanicals and powerful actives.
- Well People - Known for plant-powered, high-performance beauty products, with a focus on clean and planet-minded formulations.
- Keys Soulcare - Combines skin-nourishing offerings with soul-nurturing rituals, inspired by Alicia Keys' personal skincare journey.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Tarang Amin ExecutiveBoard | CEO, President, Chairman of the Board | Board member at The J.M. Smucker Co. and Pharmavite LLC | Tarang Amin has over 30 years of experience leading consumer products and retail businesses. | View Report → |
Jennie Laar Executive | Senior Vice President and Chief Commercial Officer | None | Jennie Laar has been with e.l.f. Beauty since May 2022, focusing on commercial strategies. | |
Josh Franks Executive | Senior Vice President and COO | None | Josh Franks has extensive experience in operations and supply chain management. | |
Kory Marchisotto Executive | Senior Vice President and Chief Marketing Officer | None | Kory Marchisotto has been recognized for contributing to e.l.f. Beauty's strong performance, including significant sales growth. | |
Mandy Fields Executive | Senior Vice President and CFO | None | Mandy Fields oversees financial operations and has been instrumental in driving financial strategy since joining in 2019. | |
Scott Milsten Executive | Senior Vice President, General Counsel, Chief People Officer, and Corporate Secretary | None | Scott Milsten oversees legal, corporate governance, and HR functions, contributing to ESG initiatives. | |
Beth Pritchard Board | Lead Independent Director | Former board member at Loblaw Companies Limited, Cabela's Inc., and Vitamin Shoppe, Inc. | Beth Pritchard has over 30 years of leadership experience in retail and beauty industries. | |
Gayle Tait Board | Director | CEO and Board member at Trove; Advisor to First Horizon Bank's Technology Advisory Board | Gayle Tait brings extensive management and marketing experience in consumer goods and technology industries to her role at e.l.f. Beauty. | |
Kenny Mitchell Board | Independent Director | SVP and CMO at Levi Strauss & Co.; Advisory roles at The Tuck School of Business, The Sanford School, and Overtime Elite | Kenny Mitchell is known for building iconic brands and driving performance through innovative marketing programs. | |
Lauren Cooks Levitan Board | Director, Chair of the Compensation Committee | President at Faire Wholesale, Inc.; Board member at Crew Knitwear | Lauren Cooks Levitan has over 25 years of financial and accounting experience, contributing strategic expertise to e.l.f. Beauty's board. | |
Lori Keith Board | Independent Director | Executive committee member at Parnassus Investments | Lori Keith has nearly 20 years of experience in consumer products and retail investments, with expertise in ESG matters. | |
Maria Ferreras Board | Director | Global Head of Partnerships at Netflix, Inc. | Maria Ferreras has nearly 30 years of experience in strategic partnerships and tech innovation, recognized among the top 100 most influential Latinos by Bloomberg and ALPFA. | |
Maureen Watson Board | Independent Director | Chair of the Board of Directors of the San Francisco AIDS Foundation | Maureen Watson has over 30 years of retail experience, with expertise in cosmetics and consumer products. | |
Tiffany Daniele Board | Director, Member of the Audit Committee | CFO at Union Square Hospitality Group, LLC | Tiffany Daniele has expertise in financial planning and analysis, contributing to e.l.f. Beauty's audit committee. |
-
Given the recent slowdown in the overall color cosmetics category, with a reported 5% decline in Q2 , how do you plan to sustain your impressive sales growth and continue to gain market share in a declining market?
-
With your expansion into Dollar General stores , how are you addressing potential risks to brand equity and possible cannibalization of sales from existing channels, and how do your current retail partners view this strategic move?
-
You mentioned that the mix effect on gross margin was negative due to Naturium moving into wholesale channels ; excluding Naturium, was product mix still a negative factor on gross margins, and how do you see this impacting margins going forward as Naturium's wholesale penetration increases?
-
Considering the upcoming ERP transition to SAP planned for spring 2025 , and the challenges that often accompany such implementations, what specific measures are you taking to mitigate execution risks and ensure business continuity?
-
Despite consistent strong growth, you've refrained from providing a long-term growth algorithm ; given investor concerns about the sustainability of your growth rates, can you share your long-term growth expectations and the key drivers that will support continued outperformance?
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Naturium LLC | 2023 | Completed acquisition on October 4, 2023, at a total purchase price of $355 million—structured with approximately $261.34 million in cash and 577,659 shares of e.l.f. Beauty's common stock valued at $72.02 million. The deal, financed through a term loan, revolving facility, and cash on hand, is strategically aimed at boosting e.l.f. Beauty’s skincare market share, contributing roughly $48 million in net sales in FY2024, with additional notable terms such as fixed per-share stock value and lock-up restrictions. |
W3LL PEOPLE | 2020 | Completed acquisition on February 24, 2020, for $25.9 million in cash. This deal was strategically aligned to expand e.l.f. Beauty’s footprint in the clean beauty segment by incorporating a brand known for its premium, plant-powered, cruelty-free cosmetics, 81 SKUs (with 40 EWG VERIFIED products), and valuable goodwill and intangible assets to drive operational synergies. |
Recent developments and announcements about ELF.
Earnings
New Earnings (Q3 2025)
·Mar 7, 2025, 12:45 AMView full earnings summary →e.l.f.’s Q3 soared with 66% international sales growth and a 12% US consumption jump. Market share climbed 90 bps in Jan, even amid negative scanner data. However, Q4 guidance now at -1% to +2% due to softer demand. Watch global expansion vs. near-term headwinds.
Press Releases
Press Release
·Feb 12, 2025, 1:49 AMView full press release →Pomerantz LLP is investigating potential securities fraud at e.l.f. Beauty following a Muddy Waters report alleging inflated revenue and inventory. Shares fell $2.71 (2.23%) to close at $119 on Nov 20, 2024.