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    Generac Holdings Inc (GNRC)

    Generac Holdings Inc. is a leading global designer and manufacturer of energy technology solutions, providing power generation equipment, energy storage systems, energy management devices, and other power products . The company serves residential, light commercial, and industrial markets through a broad network of independent dealers, distributors, retailers, e-commerce partners, wholesalers, and equipment rental companies . Generac's product offerings are categorized into three main segments: Residential products, Commercial & Industrial (C&I) products, and Other products and services .

    1. Residential Products - Offers automatic home standby generators, portable generators, and residential energy storage systems, catering to the needs of homeowners.
    2. Commercial & Industrial (C&I) Products - Provides generators and energy storage systems designed for commercial and industrial applications.
    3. Other Products and Services - Includes aftermarket service parts, product accessories, and grid services, supporting the maintenance and enhancement of power solutions.
    Initial Price$126.94April 1, 2024
    Final Price$133.16July 1, 2024
    Price Change$6.22
    % Change+4.90%

    What went well

    • Significant growth potential in the residential standby generator market, particularly in Texas due to increased power outage activity from events like Hurricane Beryl. With only approximately 6% penetration of the addressable market of homes in the U.S. and less than 5% in Texas, there is substantial room for market expansion. The recent increase in in-home consultations (IHCs) and sales leads supports this growth outlook. , ,
    • Strategic investments and acquisitions in energy technology solutions such as the acquisition of SunGrid Solutions and a minority investment in Wallbox position Generac well to capitalize on the growing markets of microgrids and EV charging solutions. This enhances their ability to provide comprehensive solutions, leveraging their expertise in natural gas generators and energy storage systems, for both residential and commercial customers. , ,
    • International expansion opportunities, particularly in India, present significant growth potential. Generac is capitalizing on the market's shift from diesel to natural gas generators, leveraging their focus on natural gas gensets. The Indian market is poised to benefit from geopolitical shifts and infrastructure development, positioning Generac for long-term growth in this region.

    What went wrong

    • Higher interest rates are making projects more difficult to close, leading to delays in the home standby and beyond standby segments as projects wait for a more constructive rate environment.
    • Close rates may temporarily weaken due to an influx of leads from large-scale events like Hurricane Beryl, which can impact sales conversions despite increased interest.
    • Dependence on small and less mature markets like India could limit growth, as India's infrastructure is still developing and the business there remains small.

    Q&A Summary

    1. Home Standby Growth and Guidance Increase
      Q: What's driving the increased outlook for home standby?
      A: The outlook for home standby growth has increased from mid-teens to high teens, primarily due to the impact of Hurricane Beryl, which led to significant infrastructure damage and increased demand in July ( , ). The destocking issue from Q1 has been resolved and is no longer a problem for the rest of the year ( ). Activations were modestly down in the first half due to low outage activity last year but have picked up in July and are expected to grow through the balance of the year ( ).

    2. Texas Market Opportunity
      Q: How much growth potential remains in Texas?
      A: Texas is still underpenetrated, with penetration rates increasing from sub-3% in 2021 to sub-5% today, meaning 95% of homes in Texas don't have the product ( , ). With recent storms like Hurricane Beryl and earlier outages, there is significant room for growth in this large housing market, and we expect penetration to increase in the years ahead ( , ).

    3. Gross Margin Expectations
      Q: Will input cost tailwinds continue into the second half?
      A: We expect a couple percent improvement in gross margins from the first half to the second half, mainly due to a higher mix of home standby products, which accounts for over 50% of the gross margin increase ( , ). We also anticipate some further price cost improvements, though they will be a smaller piece of the overall improvement ( , ).

    4. Clean Energy Segment and Ecobee Margins
      Q: Is the timing for profitability improvement in clean energy changing?
      A: The timing for new product introductions remains unchanged, with our next-generation storage device targeted for the end of this year and microinverter products in the first half of next year ( ). While the solar plus storage market has been muted this year, we've secured a Department of Energy grant increased to $200 million, which will bolster installations in 2025 and 2026 ( ). Ecobee's margins are improving due to a focus on cost reductions and supply chain efficiencies, leading to a significant impact on gross margin ( ).

    5. Telecom and C&I Market Outlook
      Q: What's the outlook for telecom and C&I markets?
      A: We believe we're at the bottom of the telecom cycle, with current run rates expected to improve in the back half, especially in Q4 ( ). Although we don't have solid forecasts from telecom partners for 2025, we're hopeful for better performance next year. Our industrial distribution channel has performed well, with strategic acquisitions improving market share and offsetting some of the telecom weakness ( ).

    6. Impact of Storms on Other Markets
      Q: Do storms like Beryl boost demand in other regions?
      A: Yes, widespread outages often lead to increased interest in other markets due to media coverage. For example, a storm in Texas can positively impact IHCs in Florida as people become more aware of potential outages ( ). However, media coverage of Hurricane Beryl was less than expected nationally, which may have muted this effect somewhat ( ).

    7. Revenue Guidance and Key Swing Factors
      Q: What's driving the 4% to 8% revenue growth range?
      A: The increased guidance is mainly due to the impact of Hurricane Beryl on demand in Texas, leading to higher activations and IHCs ( , ). We are not seeing significant softening in consumer demand beyond what was previously anticipated, and close rates are holding steady nationally ( ).

    8. India Market Growth
      Q: How is the business performing in India?
      A: India is a growing market for us, where we're focusing on natural gas generators in a market traditionally dominated by diesel solutions ( ). The Indian market is converting to natural gas, and we see opportunities as infrastructure builds out. Although it's still a small part of our business, it's experiencing nice growth rates ( ).

    9. Duration of Sales Tailwind After Storms
      Q: How long does increased demand last after major storms?
      A: Typically, the sales tailwind from major storms lasts 2 to 4 quarters, but larger events can extend this effect ( ). For example, the Texas freeze in 2021 had an echo that only recently quieted down. It's too early to tell if Hurricane Beryl will have a prolonged impact, but at a minimum, we expect it to boost demand through this year and into the first half of next year ( ).

    10. Nurturing Leads and Close Rates
      Q: Can nurturing leads improve sales uptake?
      A: Yes, there's an opportunity to nurture warm leads from increased IHCs, especially following storm activity like Hurricane Beryl ( ). While close rates may temporarily decrease due to a surge in leads, our improved nurturing capabilities allow us to convert these leads over time, supporting future sales growth ( ).

    NamePositionStart DateShort Bio
    Aaron P. JagdfeldPresident, CEO, and ChairmanSeptember 2008Aaron P. Jagdfeld has been the CEO of Generac since September 2008, a director since November 2006, and Chairman since February 2016. He joined Generac in 1994, became CFO in 2002, and President in 2007 .
    York A. RagenChief Financial OfficerSeptember 2008York A. Ragen has been the CFO of Generac since September 2008. He joined Generac in 2005 and previously held finance roles at APW Ltd. and Arthur Andersen .
    Erik WildeExecutive Vice President, Industrial, AmericasJuly 2016Erik Wilde has been the EVP, Industrial, Americas at Generac since July 2016. He previously worked at Komatsu America Corp. in various leadership roles .
    Patrick ForsytheChief Technical OfficerJanuary 2021Patrick Forsythe has been the CTO at Generac since January 2021. He was EVP of Global Engineering at Generac starting in July 2015 and held engineering roles at Hayward Industries and Ingersoll Rand Company .
    Raj KanuruExecutive Vice President, General Counsel and Secretary2013Raj Kanuru has been the EVP, General Counsel, and Secretary at Generac since 2013. He previously worked at Caterpillar Inc. and Progress Rail Services Inc. .
    Norman TaffePresident, Energy TechnologyAugust 2022Norman Taffe has been the President, Energy Technology at Generac since August 2022. He previously held executive roles at SunPower Corporation and Cypress Semiconductor .
    Kyle RaabePresident, Consumer PowerNovember 2019Kyle Raabe has been the President, Consumer Power at Generac since November 2019. He previously worked at The Master Lock Corporation and held various roles at Generac Power Systems .
    1. Given the ongoing softness in the telecom and rental markets leading to a 10% decline in C&I product sales, what steps are you taking to mitigate this weakness, and how confident are you in the recovery of these markets in the near term?
    2. Despite recent growth driven by power outages like Hurricane Beryl, how sustainable is the increased demand for home standby generators, and what strategies are in place to drive growth in regions not experiencing significant outage activity?
    3. With only approximately 6% penetration in the U.S. residential standby generator market, what are the key barriers to increasing market adoption, and how do you plan to overcome them to accelerate growth?
    4. Considering the ongoing challenges in the clean energy market due to higher borrowing costs and changes to California's net metering program, how will these headwinds impact your Residential Energy Technology Products & Solutions, and what is your strategy to navigate them?
    5. You've made significant investments in energy storage systems, EV charging solutions through your agreement with Wallbox, and microgrid technologies; how do you plan to achieve profitable growth in these highly competitive and evolving markets, and what returns do you expect from these investments?
    Program DetailsProgram 1Program 2
    Approval DateJuly 2022 February 12, 2024
    End Date/Duration24 months 24 months
    Total additional amount$500 million $500 million
    Remaining authorization$26.3 million $347,256,871
    DetailsReplaced by Program 2 Active, market conditions

    Q4 2023 Earnings Call

    • Issued Period: Q4 2023
    • Guided Period: FY 2024
    • Guidance:
      1. Net Sales: Increase by 3% to 7% .
      2. Residential Product Sales: Grow in the mid-teens range .
      3. C&I Product Sales: Decline by approximately 10% .
      4. Gross Margins: Increase by approximately 300 basis points .
      5. Operating Expenses: Approximately 23% of sales .
      6. Adjusted EBITDA Margins: Approximately 16.5% to 17.5% .
      7. Interest Expense: Approximately $85 million to $90 million .
      8. Capital Expenditures: Approximately 3% of net sales .
      9. Depreciation Expense: Approximately $70 million to $73 million .
      10. GAAP Intangible Amortization Expenses: Approximately $95 million to $100 million .
      11. Stock Compensation Expense: Between $55 million to $60 million .
      12. Free Cash Flow Conversion: Approximately 100% of adjusted net income .
      13. GAAP Effective Tax Rate: Between 25% to 26% .
      14. Weighted Average Diluted Share Count: Approximately 61 million shares .

    Q1 2024 Earnings Call

    • Issued Period: Q1 2024
    • Guided Period: FY 2024
    • Guidance:
      1. Net Sales: Growth of 3% to 7% .
      2. Gross Margins: Improve by 300 to 350 basis points .
      3. Adjusted EBITDA Margins: Approximately 16.5% to 17.5% .
      4. GAAP Effective Tax Rate: Approximately 25% to 26% .
      5. Interest Expense: Approximately $90 million to $93 million .
      6. Capital Expenditures: Approximately 3% of net sales .
      7. Free Cash Flow: Conversion approximately 100% .
      8. Residential Product Sales: Low double-digit growth .
      9. C&I Product Sales: Higher than previously anticipated .

    Q2 2024 Earnings Call

    • Issued Period: Q2 2024
    • Guided Period: FY 2024
    • Guidance:
      1. Revenue Growth: 4% to 8% .
      2. Home Standby Generator Sales: High teens growth .
      3. Portable Generator Sales: Above prior forecast .
      4. Residential Product Sales: Mid-teens growth .
      5. Gross Margins: Improve by 350 to 400 basis points .
      6. Adjusted EBITDA Margins: 17% to 18% .
      7. GAAP Effective Tax Rate: 25% to 26% .
      8. Gross Interest Expense: $92 million to $94 million .
      9. Stock Compensation Expense: $52 million to $54 million .
      10. Free Cash Flow Conversion: Well above 100% .
      11. Weighted Average Diluted Share Count: 60.5 million to 61 million shares .
      12. Capital Expenditures: Approximately 3% of sales .

    Q3 2024 Earnings Call

    • Issued Period: Q3 2024
    • Guided Period: N/A
    • Guidance: The documents do not contain information about the Q3 2024 earnings call for GNRC, so specific guidance metrics are unavailable.

    Competitors mentioned in the company's latest 10K filing.

    • Kohler - Competitor in residential products .
    • Briggs & Stratton - Competitor in residential products .
    • Cummins - Competitor in both residential and C&I products .
    • Honda - Competitor in residential products .
    • Champion - Competitor in residential products .
    • Techtronics International - Competitor in residential products .
    • Husqvarna - Competitor in residential products .
    • Ariens - Competitor in residential products .
    • LG Chem - Competitor in residential products .
    • Tesla - Competitor in residential products .
    • Enphase - Competitor in residential products .
    • Solar Edge - Competitor in residential products .
    • Google - Competitor in residential products .
    • Resideo - Competitor in residential products .
    • Emerson - Competitor in residential products .
    • Caterpillar - Competitor in C&I products .
    • IGSA - Competitor in C&I products .
    • AKSA - Competitor in C&I products .
    • MultiQuip - Competitor in C&I products .
    • Wacker - Competitor in C&I products .
    • Doosan - Competitor in C&I products .
    • Atlas Copco - Competitor in C&I products .
    • Himoinsa - Competitor in C&I products .
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    • Woodward - Competitor in C&I products .
    • Planelec - Competitor in C&I products .
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    • Autogrid - Competitor in grid services optimization software .
    • Energy Hub - Competitor in grid services optimization software .