Generac Holdings Inc. is a leading global designer and manufacturer of energy technology solutions, providing power generation equipment, energy storage systems, energy management devices, and other power products . The company serves residential, light commercial, and industrial markets through a broad network of independent dealers, distributors, retailers, e-commerce partners, wholesalers, and equipment rental companies . Generac's product offerings are categorized into three main segments: Residential products, Commercial & Industrial (C&I) products, and Other products and services .
- Residential Products - Offers automatic home standby generators, portable generators, and residential energy storage systems, catering to the needs of homeowners.
- Commercial & Industrial (C&I) Products - Provides generators and energy storage systems designed for commercial and industrial applications.
- Other Products and Services - Includes aftermarket service parts, product accessories, and grid services, supporting the maintenance and enhancement of power solutions.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Aaron P. Jagdfeld ExecutiveBoard | President, CEO, and Chairman | Director of The Hillman Group | Joined GNRC in 1994; became CEO in 2008 and Chairman in 2016. Led the IPO and international expansion. Holds a BBA in Accounting from the University of Wisconsin-Whitewater. | View Report → |
Erik Wilde Executive | EVP, Industrial, Americas | None | Joined GNRC in 2016. Previously held leadership roles at Komatsu America Corp. Holds a BBA in Management from Boise State University and an MBA from Keller Graduate School of Management. | |
Kyle Raabe Executive | President, Consumer Power | None | Rejoined GNRC in 2019. Previously held leadership roles at The Master Lock Corporation and Veolia North America. Holds a BA in Biological Science from Lawrence University. | |
Norman Taffe Executive | President, Energy Technology | None | Joined GNRC in 2022. Previously held leadership roles at SunPower Corporation and Cypress Semiconductor. Holds a BS in Electrical Engineering from the University of Michigan and an MBA from HBS. | |
Raj Kanuru Executive | EVP, General Counsel & Secretary | None | Joined GNRC in 2013. Previously worked at Caterpillar Inc. and Arthur Andersen. Holds a BS in Finance from Birmingham-Southern College and a JD from the University of Alabama. | |
York A. Ragen Executive | Chief Financial Officer (CFO) | None | Joined GNRC in 2005; became CFO in 2008. Previously worked at APW Ltd. and Arthur Andersen. Holds a BBA in Accounting from the University of Wisconsin-Whitewater. | |
Andrew Lampereur Board | Director | None | Joined GNRC in 2014. Former CFO of Actuant Corporation. Brings 26+ years of senior-level financial experience. | |
Bennett Morgan Board | Lead Director | None | Joined GNRC in 2013. Former President and COO of Polaris Industries Inc. Brings 25+ years of expertise in consumer durables and product development. | |
David Ramon Board | Director | Investment Partner at Gratitude Railroad; Managing Partner at Vaduz Partners | Joined GNRC in 2010. Brings 30+ years of investment and leadership experience. Also a director at Sagent-CTAM Holdings, Inc.. | |
Dominick Zarcone Board | Director | Director at LKQ Corporation | Joined GNRC in 2017. Former CEO and CFO of LKQ Corporation. Brings 35+ years of expertise in investment banking and capital markets. | |
John Bowlin Board | Director | Director at Cerity Partners | Joined GNRC in 2006. Brings 30+ years of leadership experience in consumer products and international operations. | |
Kathryn Roedel Board | Director | Lead Director at Columbus McKinnon Corporation | Joined GNRC in 2016. Brings 30+ years of expertise in operations, supply chain, and risk management. Holds a BS in Mechanical Engineering from Michigan State University. | |
Marcia Avedon Board | Director | Director at Acuity Brands and Cornerstone Building Brands | Joined GNRC in 2019. Founder and CEO of Avedon Advisory, LLC. Brings 30+ years of experience in organizational transformation and talent management. | |
Nam Nguyen Board | Director | COO of Generate Capital | Joined GNRC in 2021. Brings expertise in energy and sustainability. Currently COO of Generate Capital. | |
Robert Dixon Board | Director | None | Joined GNRC in 2012. Former CEO of Seven Seas Water Corporation and Chairman of Natural Systems Utilities LLC. Brings 30+ years of global management experience. | |
William Jenkins Board | Director | President of Palo Alto Networks; Director of Skydeck Acquisition Corporation | Joined GNRC in 2017. Brings extensive experience in cybersecurity and technology leadership. |
- Given the ongoing softness in the telecom and rental markets leading to a 10% decline in C&I product sales, what steps are you taking to mitigate this weakness, and how confident are you in the recovery of these markets in the near term?
- Despite recent growth driven by power outages like Hurricane Beryl, how sustainable is the increased demand for home standby generators, and what strategies are in place to drive growth in regions not experiencing significant outage activity?
- With only approximately 6% penetration in the U.S. residential standby generator market, what are the key barriers to increasing market adoption, and how do you plan to overcome them to accelerate growth?
- Considering the ongoing challenges in the clean energy market due to higher borrowing costs and changes to California's net metering program, how will these headwinds impact your Residential Energy Technology Products & Solutions, and what is your strategy to navigate them?
- You've made significant investments in energy storage systems, EV charging solutions through your agreement with Wallbox, and microgrid technologies; how do you plan to achieve profitable growth in these highly competitive and evolving markets, and what returns do you expect from these investments?
Research analysts who have asked questions during GENERAC HOLDINGS earnings calls.
Brian Drab
William Blair & Company
4 questions for GNRC
George Gianarikas
Canaccord Genuity
4 questions for GNRC
Michael Halloran
Baird
4 questions for GNRC
Jeffrey Hammond
KeyBanc Capital Markets
3 questions for GNRC
Jerry Revich
Goldman Sachs Group Inc.
3 questions for GNRC
Jordan Levy
Truist Securities
3 questions for GNRC
Keith Housum
Northcoast Research
3 questions for GNRC
Mark W. Strouse
J.P. Morgan Chase & Co.
3 questions for GNRC
Thomas Moll
Stephens Inc.
3 questions for GNRC
Kashy Harrison
Piper Sandler
2 questions for GNRC
Sean Milligan
Gen
2 questions for GNRC
David Tarantino
Robert W. Baird & Co.
1 question for GNRC
Dimple Gosai
Bank of America
1 question for GNRC
Jonathan Windham
UBS
1 question for GNRC
Joseph Osha
Guggenheim Partners
1 question for GNRC
Keith Howson
North Coast Research
1 question for GNRC
Stephen Gengaro
Stifel Financial Corp.
1 question for GNRC
Tommy Moll
Stephens Inc.
1 question for GNRC
Vikram Bagri
Citigroup Inc.
1 question for GNRC
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Kohler | Competes in the residential products market, targeting specific applications within their larger diversified product mix. |
Briggs & Stratton | Competes in the residential products market, targeting specific applications within their larger diversified product mix. |
Competes in both residential and C&I products markets, targeting specific applications within their larger diversified product mix. | |
Competes in the residential products market, targeting specific applications within their larger diversified product mix. | |
Champion | Competes in the residential products market, targeting specific applications within their larger diversified product mix. |
Techtronics International | Competes in the residential products market, targeting specific applications within their larger diversified product mix. |
Husqvarna | Competes in the residential products market, targeting specific applications within their larger diversified product mix. |
Ariens | Competes in the residential products market, targeting specific applications within their larger diversified product mix. |
LG Chem | Competes in the residential products market, particularly in energy storage systems. |
Competes in the residential products market, particularly in energy storage systems. | |
Competes in the residential products market, particularly in energy storage systems. | |
Competes in the residential products market, particularly in energy storage systems. | |
Competes in the residential products market, particularly in smart home energy management devices. | |
Competes in the residential products market, particularly in smart home energy management devices. | |
Competes in the residential products market, particularly in smart home energy management devices. | |
Competes in the C&I products market, focusing on diesel generators and other power solutions. | |
IGSA | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
AKSA | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
MultiQuip | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
Wacker | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
Doosan | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
Competes in the C&I products market, focusing on diesel generators and other power solutions. | |
Himoinsa | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
FG Wilson | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
Competes in the C&I products market, focusing on diesel generators and other power solutions. | |
Planelec | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
Co-map | Competes in the C&I products market, focusing on diesel generators and other power solutions. |
Autogrid | Competes in the grid services optimization software market. |
Energy Hub | Competes in the grid services optimization software market. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Ageto, LLC | 2024 | Generac finalized the acquisition of Ageto on August 1, 2024, to add its microgrid controller technology that integrates and optimizes distributed energy resources for the C&I market; the deal’s financial terms were not disclosed and included contingent consideration with allocation finalized by September 30, 2025. |
PowerPlay Battery Energy Storage Systems | 2024 | Acquired on June 26, 2024, this division of SunGrid Solutions Inc. provides turnkey BESS solutions up to 7 MWh for C&I projects, strengthening Generac’s market position in energy storage while maintaining R&D operations in Cambridge, Canada; the financial terms were not disclosed. |
Huntington Power Equipment, Inc. | 2024 | Acquired on April 1, 2024, for a preliminary combined purchase price of $17.8 million (net of cash acquired), Huntington enhances Generac’s portfolio in industrial and residential generator distribution and maintenance, with integration effects recognized from the acquisition date. |
PR Industrial S.r.l. (Pramac) | 2023 | On March 8, 2023, Generac acquired the remaining 20% stake in Pramac for a total of $116.754 million, achieving full ownership to bolster its international footprint in generators and energy storage solutions; the deal included both cash and contingent deferred consideration tied to earnings milestones. |
REFU Storage Systems (REFUstor) | 2023 | The acquisition on February 1, 2023, provided Generac with advanced battery storage hardware and software for the C&I stationary energy storage market, with purchase accounting to be finalized by March 31, 2024 and minimal initial material impact on financial results. |
Blue Pillar | 2022 | Finalized on October 3, 2022, the acquisition of Blue Pillar—a developer of industrial IoT platforms—supports Generac’s efforts in connecting stranded C&I generators and integrating with its Concerto software platform, addressing grid resiliency; key technology synergies were emphasized though deal terms were not elaborated. |
Electronic Environments Co. LLC (EEC) | 2022 | Completed on June 30, 2022, this acquisition of EEC, a provider of industrial generator distribution and facility services for data centers and telecom sites, was non-material to Generac’s financial results and has been incorporated into its financial statements from the acquisition date; the company is based in Marlborough, Massachusetts. |
Recent press releases and 8-K filings for GNRC.
- Revenue of $28.6 million in Q2 2025, up 13% year-over-year on higher pricing and volumes sold.
- Average sales price rose ~9% year-over-year, driving continued margin expansion.
- Gross margin improved to 33.3% from 32.2% in Q2 2024.
- Adjusted EBITDA of $3.7 million, marking the fifth consecutive quarter of positive Adjusted EBITDA, versus $1.1 million in Q2 2024.
- Commissioned the first granular activated carbon (GAC) line at Red River; targeting FID for a second line before year-end 2025.
- Net sales rose 6% to $1.06 B, with adjusted EBITDA margin at 17.7%, driven by strong C&I and residential energy storage sales.
- Residential sales increased 7% to $574 M, C&I product sales rose 5% to $362 M, and Other Products & Services grew 8% to $125 M.
- Launched large megawatt generators for data centers, building a global backlog of >$150 M and beginning initial international shipments in Q3 2025 (domestic in late 2025).
- Updated 2025 guidance: net sales growth of 2–5%, adjusted EBITDA margin of 18–19%, and free cash flow conversion of 90–100% (>$400 M).
- Repurchased $50 M of shares in Q2; amended and extended Term Loan A/revolving facility to July 2030, ending the quarter with $1.4 B debt at 1.7× leverage.
- Generac Holdings Inc. entered into a Second Amendment, dated July 1, 2025, to its February 9, 2012 Credit Agreement.
- The amendment sets aggregate Revolving Commitments of $1.0 billion, with up to $100 million available in sterling and euros.
- The Second Amendment Effective Date is July 1, 2025.
- Core financial covenants remain unchanged: a maximum Total Leverage Ratio of 3.75:1.00 and a minimum Interest Coverage Ratio of 3.00:1.00.
- Net sales increased 6% to $942 million with residential product sales rising approximately 15% to $494 million and a ~5% decline in commercial & industrial sales
- Adjusted EBITDA reached $150 million (15.9% margin), supported by an improved gross margin of 39.5% (up from 35.6% YoY)
- Net income grew to $44 million (or $0.73 per share) compared to $26 million in Q1 2024, reflecting stronger profitability
- The company repurchased 716,685 shares for approximately $97 million, signaling confidence in its financial performance
- Anticipated $125 million in tariff-related cost impacts in H2 2025 are expected to be offset dollar-for-dollar by planned price increases of 7%-8% and supply chain initiatives
- Revised full-year guidance now projects net sales growth of 0-7% and an adjusted EBITDA margin of 17.0%-19.0%