Wix.com (WIX) Company Report

Wix's recently acquired Base44 is experiencing rapid growth, with Annual Recurring Revenue (ARR) projected to increase from $3 million at acquisition to over $15 million by year-end, and aims to reach $100 million ARR "very, very soon".
The Base44 business maintains a positive gross margin of 30%-40% for paying users, with expectations for improvement driven by customer maturity, declining AI costs, and optimization efforts.
The core Wix business is expected to see improved and expanded margins in 2026, with free cash flow projected to be higher than 30%. The consolidated free cash flow margin for the overall business is anticipated to be mid-20s% or better.
Wix has conducted $1.5 billion in share repurchases since 2021 and intends to continue buybacks to eliminate dilution and reduce share count.
A corporate tax rate of around 15% is expected for 2026 due to the upcoming OECD Pillar Two.

2 days ago

Transcript

Wix Discusses Base 44 Growth, Core Business Acceleration, and Financial Outlook

WIX

M&A

Guidance Update

Share Buyback

Wix's Base 44 acquisition, a no-code application building platform, has seen its market share grow to double digits around 10% from low single-digits since its June acquisition. The platform, which had $3 million ARR at acquisition, is projected to finish 2025 with over $50 million ARR and is on track to reach $100 million ARR very soon.
The core Wix business, generating $2 billion in income, is experiencing accelerated growth in the second half of 2025, driven by improved top-of-funnel metrics, better conversion, and increased ARPU. Core Wix margins are expected to improve and expand in 2026, with free cash flow for the core business projected to be higher than 30%.
The gross margin for Base 44 paying users is positive, around 30%-40%, and is expected to improve due to a changing customer mix and a 30% reduction in AI costs since the acquisition. The consolidated free cash flow margin for the overall business is projected to be mid-20s or better.
Wix has repurchased $1.5 billion in shares since 2021 and plans to continue buybacks to offset dilution and potentially reduce share count. The company anticipates a corporate tax rate of approximately 15% in 2026 due to Pillar Two.

2 days ago

Transcript

Wix Updates on Base44 Growth and 2026 Financial Outlook

WIX

M&A

New Projects/Investments

Guidance Update

Wix's acquired Vibe Coding platform, Base44, is projected to achieve over $15 million in Annual Recurring Revenue (ARR) by year-end, a significant increase from $3 million at acquisition, with a long-term target of $100 million. The platform's gross margin for paying users is currently 30%-40% and is expected to improve.
The core Wix business is anticipated to improve and expand its margins in 2026, with free cash flow expected to be higher than 30%. This growth is attributed to better top-of-funnel performance, increased conversion, and a focus on more mature businesses.
For the total consolidated business, Wix forecasts a blended free cash flow margin of mid-20s or better.
Wix has executed $1.5 billion in share repurchases since 2021 and plans to continue buybacks to mitigate dilution and potentially reduce share count.
The company expects a corporate tax rate of approximately 15% in 2026 due to the anticipated effect of OECD Pillar Two.

2 days ago

Transcript

Wix Discusses Base44 Growth, Core Business Acceleration, and Financial Outlook

WIX

M&A

Guidance Update

Share Buyback

Wix's Base44 acquisition, an AI-powered application building platform, is experiencing "booming" demand, with Annual Recurring Revenue (ARR) growing from $3 million at acquisition to an expected over $15 million by year-end, targeting $100 million "very, very soon".
The core Wix business, generating $2 billion in income, saw accelerated growth in the second half of the year due to improved top-of-funnel, conversion, and increased output from more mature businesses, with its margin expected to "improve and expand" in 2026 and free cash flow "higher than 30%".
For the consolidated business, the free cash flow margin is projected to be mid-20s% or better, with Base44's gross margin for paying users currently 30%-40% and expected to improve.
Wix plans to continue share buybacks, having spent $1.0 billion through Q3 2025 and $1.5 billion since 2021, to eliminate dilution and potentially reduce share count.
A corporate tax rate of around 15% is expected in 2026 due to OECD Pillar Two.

2 days ago

Transcript

Wix Reports Strong Q3 2025 Results and Raises Full-Year Guidance

WIX

Earnings

Guidance Update

New Projects/Investments

Wix reported strong Q3 2025 financial results, with total bookings growing 14% year-over-year to $515 million and total revenue increasing 14% year-over-year to $505 million. Free cash flow for the quarter was $159 million, representing 32% of revenue.
The company's Base44 business significantly outperformed expectations in its first full quarter under Wix, now serving over 2 million users and anticipating at least $50 million in ARR by year-end. However, initial growth investments in Base44 are causing short-term headwinds to operating profit and free cash flow due to AI processing and sales and marketing costs.
Wix raised its full-year 2025 outlook, with bookings now expected to be $2,060-$2,078 million (13%-14% year-over-year growth) and revenue projected to be $1,990-$2,000 million (13%-14% year-over-year growth). Full-year free cash flow is anticipated to be approximately $600 million.
Wix repurchased approximately 1.3 million ordinary shares for $175 million, with $225 million remaining on its authorized program.

Nov 19, 2025, 1:30 PM

Transcript

Wix Announces Q3 2025 Financial Results and Base44 Update

WIX

Earnings

Guidance Update

M&A

Wix reported Q3 2025 total revenue of $505 million and total bookings of $515 million.
The company achieved a Free Cash Flow (FCF) margin of 32% in Q3 2025, with a full-year 2025 FCF margin expected to be 30% and a 40% Rule of 40.
Partners Revenue grew 24% year-over-year to $192 million, and Transaction Revenue increased 20% year-over-year to $65 million in Q3 2025.
The June 2025 acquisition of Base44 has expanded its user base to 2 million as of October 2025, with Base44 projected to generate at least $50 million in Annual Recurring Revenue (ARR) by the end of 2025.

Nov 19, 2025, 1:30 PM

Presentation

Wix Reports Q3 2025 Financial Results with Strong Revenue Growth and Profitability

WIX

Earnings

Guidance Update

M&A

Wix reported Q3 2025 total revenue of $505 million. This was driven by Partners Revenue of $192 million, up 24% year-over-year, and Transaction Revenue of $65 million, up 20% year-over-year.
The company achieved a Non-GAAP Gross Margin of 69% and a Free Cash Flow (FCF) Margin of 32% for Q3 2025. Wix anticipates generating approximately $600 million in FCF with a 30% FCF margin for the full year 2025.
Creative Subscriptions Annualized Recurring Revenue (ARR) reached ~$1.5 billion in Q3 2025.
Wix acquired Base44 in June 2025, an AI-powered code generation company, which is projected to generate at least $50 million in ARR by the end of 2025. The company also surpassed the "Rule of 40" in 2024, ahead of schedule, with a projected ~43-44% for 2025.

Nov 19, 2025, 1:30 PM

Presentation

Wix.com Reports Strong Q3 2025 Results, Raises Full-Year Guidance, and Highlights Base44 Growth

WIX

Earnings

Guidance Update

New Projects/Investments

Wix reported strong Q3 2025 financial results, with total bookings growing 14% year-over-year to $515 million and total revenue increasing 14% year-over-year to $505 million, exceeding expectations. The company also raised its full-year 2025 outlook, expecting bookings of $2,060-$2,078 million and revenue of $1,990-$2,000 million.
Base44 demonstrated exceptional growth, with its share of audience traffic to AI-powered application builders increasing to more than 10% from low single digits in June, and now serves over 2 million users. Wix anticipates Base44 to achieve at least $50 million of ARR by year-end, an increase from previous expectations.
Significant investments in Base44, particularly in AI processing and sales and marketing, are creating a short-term headwind to non-GAAP gross margin (Q3 at 69%) and operating profit, as costs are recognized upfront while revenue ramps. However, management expects operating and free cash flow margins to improve over time, eventually aligning with core Wix levels.
Wix is strategically focused on Vibe Coding to democratize software creation, enabling users without coding knowledge to build applications using natural language, similar to how Wix democratized website creation.

Nov 19, 2025, 1:30 PM

Transcript

Wix.com Ltd. Reports Strong Q3 2025 Results and Raises Full-Year Guidance

WIX

Earnings

Guidance Update

Share Buyback

Wix.com Ltd. reported Q3 2025 total revenue of $505.2 million, an increase of 14% year-over-year, with total bookings also up 14% to $514.5 million.
The company achieved non-GAAP net income of $100.2 million, or $1.68 per diluted share, and generated $127.3 million in free cash flow for Q3 2025.
Wix raised its full-year 2025 bookings outlook to $2,060 - $2,078 million (13-14% year-over-year growth) and updated its full-year revenue outlook to $1,990 - $2,000 million (13-14% year-over-year growth).
The Base44 platform is a key driver of outperformance, with its market share growing to over 10% and expected to achieve at least $50 million of ARR by year-end.
In Q3 2025, the company executed $175 million in share repurchases, buying back approximately 1.3 million ordinary shares.

Nov 19, 2025, 1:01 PM

6-K

Wix.com Reports Strong Q3 2025 Results and Raises Full-Year Guidance

WIX

Earnings

Guidance Update

Revenue Acceleration/Inflection

Wix.com reported robust Q3 2025 financial results, with total revenue reaching $505.2 million and total bookings at $514.5 million, both representing a 14% year-over-year growth. The company achieved a non-GAAP net income of $100.2 million and generated $127.3 million in free cash flow during the quarter.

Metric	Q3 2025
Total Revenue ($USD Millions)	$505.2
Total Bookings ($USD Millions)	$514.5
GAAP Net Loss ($USD Millions)	$(0.6)
Non-GAAP Net Income ($USD Millions)	$100.2
Free Cash Flow ($USD Millions)	$127.3
Creative Subscriptions ARR ($USD Millions)	$1,457.1

The company raised its full-year 2025 bookings outlook to $2,060 - $2,078 million and its full-year revenue outlook to $1,990 - $2,000 million. For Q4 2025, total revenue is expected to be $521 - $531 million.

Metric	FY 2025 (New Outlook)	Q4 2025 (Outlook)
Total Bookings ($USD Millions)	$2,060 - $2,078	N/A
Total Revenue ($USD Millions)	$1,990 - $2,000	$521 - $531
Base44 ARR ($USD Millions)	At least $50	N/A
Non-GAAP Gross Margin (%)	68-69	N/A
Non-GAAP Operating Expenses (% of revenue)	~50	N/A

Base44 is proving to be a significant growth driver, with its outperformance leading to accelerated marketing investments and an expectation to achieve at least $50 million of ARR by year-end.
Wix.com executed $175 million in share repurchases during Q3 2025, repurchasing approximately 1.3 million ordinary shares.

Nov 19, 2025, 6:00 AM

Press Release

Earnings Transcripts

Quarterly earnings call transcripts for Wix.com.

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