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Wix.com Ltd. is a global cloud-based web development platform that empowers users to create, manage, and grow their online presence without requiring advanced technical skills. Operating on a freemium Software-as-a-Service (SaaS) model, Wix serves individuals, small businesses, and professional agencies with tools for website creation, e-commerce, and business management. The company offers a diverse range of products and services, including website builders, development tools, and business solutions, enhanced by advanced AI capabilities.
- Creative Subscriptions - Provides premium subscriptions for website creation and hosting, offering tools like Wix Editor and Wix Studio for users to design and customize their websites.
- Wix Editor - A drag-and-drop website builder with templates and AI-powered customization tools.
- Wix Studio - A platform for professionals and agencies with advanced design control and AI-powered features.
- Business Solutions - Offers services like payment processing, e-commerce tools, and marketing solutions to support online businesses.
- Payments by Wix - Enables users to accept payments through their websites.
- Wix Logo Maker - Provides AI-powered tools for creating customizable logos.
- Paid Ad Campaigns - Facilitates dynamic online advertising for businesses.
- Development Tools - Includes no-code and low-code environments for building content-rich websites and applications.
- Velo by Wix - Supports databases, APIs, and custom code for advanced development.
- Wix Blocks - Allows users to design web applications and widgets with low-code tools.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Avishai Abrahami ExecutiveBoard | Co-Founder, CEO, Director | Director at Monday.com Ltd. | Co-founded Wix in 2006, CEO since 2010. Played a pivotal role in scaling Wix into a global platform for website creation and management. | View Report → |
Lior Shemesh Executive | Chief Financial Officer | None | CFO since 2013. Key in driving Wix's financial strategy, achieving profitability milestones, and expanding free cash flow margins. | |
Nir Zohar Executive | President and COO | Board Member at Fiverr International Ltd. | Joined Wix in 2008 as COO, President since 2013. Key in driving strategic initiatives and operational continuity. | |
Omer Shai Executive | Chief Marketing Officer | None | CMO since 2013. Known for creativity and strategic vision in marketing initiatives. | |
Shelly Meyer Executive | Chief People Officer | None | Joined Wix in 2010 as VP of HR, promoted to Chief People Officer in 2020. Over 20 years of HR experience. | |
Yaniv Even-Haim Executive | Chief Technology Officer | None | CTO since 2020. Previously VP of R&D at Wix (2010-2020). Extensive experience in software development. | |
Allon Bloch Board | Director | CEO of K Health Inc. and Hydrogen Health | Director since 2016. Former Wix President and Co-CEO (2008-2010). Extensive experience in scaling technology companies. | |
Deirdre Bigley Board | Director | Director at Shutterstock, Inc., Sportradar Group AG, and Taboola.com Ltd. | Director since 2017. Former CMO at Bloomberg and held executive roles at IBM. Expertise in marketing and governance. | |
Diane Greene Board | Director | Director at Stripe and A.P. M\u00f8ller \u2013 M\u00e6rsk A/S; Lifetime Member of the MIT Corporation; Co-Chair of UC Berkeley Engineering Advisory Board | Director since 2020. Former CEO of Google Cloud and VMware. Extensive experience in cloud computing and enterprise software. | |
Ferran Soriano Board | Director | CEO of City Football Group; Director at Ollamani, S.A.B. | Director since 2020. CEO of City Football Group, expanded it to 13 clubs globally. Former Vice Chairman and CEO of FC Barcelona. | |
Francesco de Mojana Board | Director | CEO of Buono Ventures | Director since 2023. Former Partner at Permira. Expertise in operational efficiencies and profitability. | |
Gavin Patterson Board | Director | Director at Ocado Group; Chair at Elixirr Consulting and Kahoot!; Director at Mobileum and Fractal Analytics; Member of LSE Governing Council | Director since 2023. Former CEO of BT Group and President at Salesforce. Expertise in scaling global businesses. | |
Mark Tluszcz Board | Chairman of the Board | CEO of Mangrove Capital Partners; Director at K Health Inc., JobToday S.A., TBOL Limited, Red Points Solutions, S.L., and Gong! Inc. | Chairman since 2016. Co-founder of Mangrove Capital Partners. Recognized for investments in companies like Skype and Wix. | |
Ron Gutler Board | Lead Independent Director | Director at Fiverr International Ltd., CyberArk Software Ltd., and WalkMe Ltd. | Director since 2013. Extensive expertise in financial and risk management. Former Chair of NICE Systems Ltd.. |
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Despite expecting bookings and revenue growth acceleration in the second half of 2025, particularly impressive given the lapping of price increase benefits and FX headwinds , what specific factors give you confidence in achieving this acceleration, and how do you plan to overcome these challenges?
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You're projecting significant margin improvements from AI cost initiatives in customer care in the second half of the year ; can you elaborate on the potential risks associated with relying on AI for cost savings, and how will you ensure that customer support quality is maintained during this transition?
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With the ambitious target of achieving the Rule of 45 in 2025 , how do you balance the need for investment in new product launches, such as the two major products for self creators , against profitability goals, and is there a risk that focusing on this target could limit necessary investments?
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Given that over 75% of the 2 million Studio accounts are from new partners , how are you ensuring long-term retention and engagement of these partners to prevent potential churn as the platform matures, and what strategies are in place to sustain partner revenue growth?
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Net premium subscriptions have declined slightly year-over-year , and you've deemphasized this as a KPI ; what does this imply about your customer acquisition and monetization strategies, and how should investors interpret this trend in relation to the overall health of your user base growth and conversion rates?