Wix.com Ltd. is a leading global cloud-based web development platform that enables millions of registered users and creators worldwide to build and manage a digital presence. Founded in 2006, Wix operates on the belief that the Internet should be accessible to everyone, allowing individuals and businesses to express themselves online and manage their brands and workflows digitally. The company offers a freemium Software-as-a-Service (SaaS) business model, providing both free and premium services, including web development tools and additional business solutions.
- Creative Subscriptions - Provides subscriptions to Wix's web development platform, allowing users to create and manage websites with a variety of tools and templates.
- Business Solutions - Offers additional services such as Wix Payments and other transaction-related services to enhance users' business operations.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Avishai Abrahami ExecutiveBoard | Chief Executive Officer | Director at Monday.com Ltd. since 2012 | Avishai Abrahami is the CEO of Wix.com Ltd. since September 2010, having transitioned from his previous role as Co-Chief Executive Officer (2006–2010). He also served as Chairperson of the board from November 2013 until February 2016, after which he was appointed Honorary Chair. | View Report → |
Lior Shemesh Executive | Chief Financial Officer (CFO) | Lior Shemesh has served as the Chief Financial Officer (CFO) of Wix.com Ltd. since March 2013, and he has over 20 years of experience in financial leadership. He previously held senior roles such as CFO at Alvarion Ltd. and Vice President of Finance at Veraz Networks Inc.. | ||
Nir Zohar Executive | President | Member of the Board of Directors at Fiverr International Ltd. (since August 2014) | Nir Zohar has served as President of Wix since September 2013 and as Chief Operating Officer since June 2008, after joining Wix in May 2007. He is recognized for his strategic leadership and also serves as a board member at Fiverr International Ltd. since August 2014. | |
Omer Shai Executive | Chief Marketing Officer | Omer Shai is the Chief Marketing Officer at Wix since 2013, following his role as Vice President of Marketing from 2010 to 2013. | ||
Shelly Meyer Executive | Chief People Officer | Shelly Meyer is the Chief People Officer at WIX since 2020 having previously served as VP of Human Resources from 2010 to 2020. With over 20 years of HR experience, she has played a key role in shaping HR strategies at both WIX and other prominent tech companies. | ||
Yaniv Even-Haim Executive | Chief Technology Officer (CTO) | Yaniv Even-Haim is the Chief Technology Officer at Wix.com Ltd. since 2020. Previously, he served as the Vice President of Research and Development from 2010 to 2020 at Wix. | ||
Allon Bloch Board | Independent Director | Co-Founder and Chief Executive Officer at K Health Inc. | Allon Bloch is currently serving as an independent director at WIX since July 2016. Previously, he served as President and Co-Chief Executive Officer from 2008 to September 2010 and has extensive leadership experience in high-growth technology companies. | |
Deirdre Bigley Board | Member of the Board of Directors | Director at Shutterstock, Inc.; Director at Sportradar Group AG; Director at Taboola.com Ltd | Deirdre Bigley is a seasoned marketing and branding executive with over three decades of experience in leading large, complex organizations. At Wix, she has served as a board member since November 2017 and has held senior roles including Chief Marketing Officer at Bloomberg and executive positions at IBM, while also serving on the boards of Shutterstock, Sportradar Group AG, and Taboola.com Ltd. | |
Diane Greene Board | Independent Director | Director at A.P. Møller – Mærsk A/S since 2020; Board member and Chair of Compensation Committee at Stripe since 2018 | Diane Greene is a seasoned technology leader with extensive experience in cloud computing and enterprise software. She has been serving as an Independent Director at Wix since February 2020, and she has held key executive roles at Google, VMware, and EMC. | |
Ferran Soriano Board | Independent Director | CEO of City Football Group | Ferran Soriano has served as an independent director at Wix.com Ltd. since November 2020. He is known for his transformative leadership in the sports and consulting industries, including his ongoing role as CEO of City Football Group since 2012 and his past executive contributions at FC Barcelona. | |
Francesco de Mojana Board | Independent Director | Founder and Chief Executive Officer of Buono Ventures | Francesco de Mojana has been serving as an Independent Director at Wix.com Ltd. since March 8, 2023. He brings extensive expertise from previous roles, including as Founder and Chief Executive Officer at Buono Ventures since 2019. | |
Gavin Patterson Board | Independent Director | Chair of Business in the Community; Member of the Governing Council of The London School of Economics; Board Chair, Elixirr Consulting; Director, Mobileum; Director, Fractal Analytics; Chair, Kahoot! | Gavin Patterson serves as an Independent Director at Wix.com Ltd. since March 8, 2023, bringing extensive leadership experience from executive roles at Salesforce.com Inc. and BT Group plc. | |
Mark Tluszcz Board | Chairman of the Board | Co-founder and CEO of Mangrove Capital Partners ; Director at JobToday S.A. ; Director and Board Chair at K Health Inc. ; Director at TBOL Limited ; Director at Red Points Solutions, S.L. ; Director at Gong! Inc. | Mark Tluszcz serves as the Chairman of the Board at WIX since February 2016 and has been a board member since June 2010. He is a seasoned technology investor with broad experience, notably as Co-founder and CEO of Mangrove Capital Partners. | |
Ron Gutler Board | Lead Independent Director | Director at CyberArk Software Ltd; Director at Fiverr International Ltd; Director at WalkMe Ltd | Ron Gutler has been a board member at Wix since July 2013 and has served as the Lead Independent Director since February 2016, overseeing all board committees. With decades of experience in capital markets and technology companies, he brings substantial expertise from his roles across various global organizations. |
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Despite expecting bookings and revenue growth acceleration in the second half of 2025, particularly impressive given the lapping of price increase benefits and FX headwinds , what specific factors give you confidence in achieving this acceleration, and how do you plan to overcome these challenges?
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You're projecting significant margin improvements from AI cost initiatives in customer care in the second half of the year ; can you elaborate on the potential risks associated with relying on AI for cost savings, and how will you ensure that customer support quality is maintained during this transition?
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With the ambitious target of achieving the Rule of 45 in 2025 , how do you balance the need for investment in new product launches, such as the two major products for self creators , against profitability goals, and is there a risk that focusing on this target could limit necessary investments?
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Given that over 75% of the 2 million Studio accounts are from new partners , how are you ensuring long-term retention and engagement of these partners to prevent potential churn as the platform matures, and what strategies are in place to sustain partner revenue growth?
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Net premium subscriptions have declined slightly year-over-year , and you've deemphasized this as a KPI ; what does this imply about your customer acquisition and monetization strategies, and how should investors interpret this trend in relation to the overall health of your user base growth and conversion rates?
Research analysts who have asked questions during Wix.com earnings calls.
Ygal Arounian
Citigroup
4 questions for WIX
Andrew Boone
JMP Securities
3 questions for WIX
Josh Beck
Raymond James
3 questions for WIX
Elizabeth Elliott
Morgan Stanley
2 questions for WIX
Elizabeth Porter
Morgan Stanley
2 questions for WIX
Hoi-Fung Wong
Oppenheimer & Co. Inc.
2 questions for WIX
Trevor Young
Barclays
2 questions for WIX
Bernard McTernan
Needham & Company
1 question for WIX
Brad Erickson
RBC Capital Markets
1 question for WIX
Bradley Erickson
RBC Capital Markets
1 question for WIX
Brent Thill
Jefferies
1 question for WIX
Clarke Jeffries
Piper Sandler & Co.
1 question for WIX
Deepak Mathivanan
Cantor Fitzgerald
1 question for WIX
John Byun
Jefferies Financial Group Inc.
1 question for WIX
Ken Wong
Oppenheimer & Co. Inc.
1 question for WIX
Robert Coolbrith
Evercore ISI
1 question for WIX
Sang-Jin Byun
Jefferies
1 question for WIX
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Modalyst, Inc. | 2021 | The acquisition was mentioned as part of Wix's continuous innovation and growth initiatives in 2021, but the documents do not provide specific details on the deal value, structure, or strategic rationale. |
SpeedETab, Inc. | 2021 | Completed in February 2021, this acquisition brought restaurant ordering technology into Wix's portfolio to enhance POS solutions and support offline transactions in restaurants, contributing to expanded business solutions and increased GPV on the platform. |
Recent press releases and 8-K filings for WIX.
- Wix.com Ltd. closed an offering of $1,150,000,000 principal amount of 0.00% Convertible Senior Notes due 2030 on September 11, 2025.
- The initial conversion price for the notes is approximately $210.49 per ordinary share.
- Net proceeds from the offering were approximately $1,124.0 million, with $71.9 million used for capped call transactions and $75 million for the concurrent repurchase of approximately 0.49 million ordinary shares at $153.08 per share.
- The remaining net proceeds are intended for general corporate purposes, including additional share repurchases and potential acquisitions.
- Wix.com is making significant investments in GenAI and vibe coding, aiming to integrate these capabilities into its platform for both website building and the creation of simple applications.
- The company acquired Base 44, a young company with single million ARR at the time, to accelerate its presence in the application building market leveraging vibe coding.
- Wix reported strong top of funnel growth, with new cohorts increasing +12% in Q1, +14% in Q2, and +20% in July, driven by brand strength and organic demand.
- ARPU growth is attributed to customers adopting more business solutions and migrating to higher-priced, business-oriented subscriptions, with partners' GPV now over 55% of the total.
- The company continues its share buyback program, having already repurchased over $1 billion to offset dilution and reduce share count.
- The Board of Directors of Wix.com Ltd. has authorized a $200 million increase to its existing share repurchase program, raising the total authorized amount to $500 million.
- Since the start of 2025, Wix has already repurchased $300 million of its ordinary shares.
- The repurchase program is subject to Israeli legal requirements and market conditions, and does not obligate Wix to acquire any specific amount of securities.
- Analysts maintain a Hold rating on Wix stock with a price target of $159.
- Wix.com has launched AI Visibility Overview, a new tool designed to enhance brand discoverability within AI-powered search engines such as ChatGPT and Gemini. This innovation is part of Wix's Generative Engine Optimization (GEO) initiative.
- The GEO initiative provides users with comprehensive insights into how their brands are perceived and cited by large language models, allowing for active management of AI citations, sentiment, and competitive benchmarking.
- Wix is the first content management system to offer native AI visibility capabilities, establishing a new industry standard for search optimization in the generative AI era.
- Analyst consensus from 25 brokerage firms rates Wix.com as an 'Outperform' with an average recommendation of 1.9 (on a scale where 1 is Strong Buy and 5 is Sell), and the average price target implies a 52.31% upside from the current stock price.
- Israeli-origin company Wix continues to innovate by incorporating AI-powered solutions such as vibe coding and Artificial Design Intelligence.
- Wix acquired the startup Base44 for $80 million.
- Base44's vibe coding technology enables the creation of full applications from text requests and rapidly gained almost 250,000 users in six months.
- Wix.com Ltd. and Alibaba.com have announced a strategic partnership to empower small and medium-sized enterprises (SMEs) to expand their global reach and simplify cross-border trade.
- This collaboration enables Wix merchants to become Global Gold Suppliers on Alibaba.com via a dedicated seller app, connecting them with millions of verified global buyers, while Alibaba.com sellers gain access to Wix's AI-powered design, marketing, and eCommerce tools.
- The alliance also includes a curated sourcing marketplace for Wix merchants and aims to create a seamless ecosystem for global commerce across more than 200 countries and regions, potentially boosting Wix's revenue streams and market share.